Aimee Rodriguez

1月 082018
 

Real-time analytics is, at its most basic, being able to present the right offer at the right time. And it’s the ultimate competitive differentiator in today’s age of highly valued customer experiences. Marketers need to understand why this capability is so important to customers, and how to implement this kind [...]

A marketer’s guide for real-time analytics was published on Customer Intelligence Blog.

8月 272014
 
 “The best data scientists are those that combine deep statistical / data / machine learning skills with domain knowledge.” “[Most companies] haven't properly addressed the need for cultural change!... There's still this prevailing perception that it's a technology & skills problem.” “Analytics only ever tells you one of two things—it […]
6月 262014
 
Go USA! Go Germany! Go Mexico! Go Colombia! Wish you were still in it, England! That’s right, it’s World Cup time, and due to the international flavor of my family, I’ve got a number of teams I’m rooting for. I played a little soccer (or “futbol” in our house) back […]
12月 122013
 
Our blog editor extraordinaire Shelly Goodin brings you tips and information on technical content from our books that you can use immediately in your work. But what if you’re not there yet? What if you want to start with a 50,000-foot level view of analytics overall? Or learn how forecasting [...]
5月 152013
 
We’re just coming back from SAS Global Forum, and what a show! SAS Books was there to provide users with the highest-quality resources for learning SAS, and our users were there to tell us what new books they were most looking forward to reading. Kevin Smith's PROC TEMPLATE Made Easy: [...]
2月 012013
 
For decades, researchers and programmers have used SAS to analyze, summarize, and report clinical trial data. Now Chris Holland and Jack Shostak have written the first comprehensive book on applying clinical research data and metadata to the Clinical Data Interchange Standards Consortium (CDISC) standards. What does this mean for you—the [...]
1月 242013
 
"Correlation does not equal causation"; this is true across all data analytics, including human capital analytics, and it's a concept that coauthors Gene Pease, Boyce Byerly, and Jac Fitz-enz discuss in their new book, Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset. "How can we [...]