Christine Coudert

7月 252017
 

In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on [...]

With AI, marketing is needed but marketers might not be was published on SAS Voices by Christine Coudert

12月 072016
 

As technology evolves, so do the c-suite roles related to technology. In particular, the roles of Chief Digital Officer and Chief Data Officer – both referred to as CDO – have seen rapid changes. This post will document the changes I've observed in these two roles, and answer questions I've heard as our customers have been navigating the […]

Rise of the CDO reflects the rising role of data was published on SAS Voices.