Larry Larusso

4月 062018
 

SAS Global Forum 2018 is just days away, and if you're one of the 6,000 SAS users heading to Denver for the event, get ready for four days of learning from SAS peers, exchanging ideas, discovering new techniques for using SAS, and a bit of fun as well.

But what if you can't make the trip to Denver this year? Is there another way to experience some of the great content that will be shared there? I'm happy to say the answer is yes!

SAS Global Forum 2018 Virtual Event

SAS Global Forum 2018 Virtual EventOnce again, SAS will provide dozens of hours of live video streaming from the event. Register for an All-Access Pass and watch select sessions including Opening Session, keynote talks, select breakouts, Tech Talks, updates from The Quad, interviews with SAS executives and developers, and more. You can find livestream presentations and add them to your calendar here. Coverage will be available for on-demand viewing on SAS Global Forum Video Portal after the conference as well.

Get involved via Social Media

Video not your thing? No worries. SAS will provide several other ways to stay up to date. For starters, you can read any of a number of blog posts from the event. Posts will come from many different SAS blogs, but all posts from SAS Global Forum will be aggregated here.

If you're on LinkedIn, Twitter or Facebook, you can stay connected with what's happening and engage with attendees on SAS’ social media channels. Join the conversation, comment on some of the cool presentations you attended or viewed, discuss the exciting news coming out of the event, or simply follow along. The channels sure to have the most activity are the SAS Users LinkedIn group, the SAS Twitter account, the SAS Users Group Facebook page; and Instagram. The hashtag for SAS Global Forum is #SASGF; be sure to use the hashtag in all your posts.

SAS Global Forum 2018 Proceedings

If you want a deeper dive into a particular talk, or if you're interested in presentations that may not be part of the Live Stream, the proceedings for SAS Global Forum 2018 are already available. Here you'll find abstracts, PDF of papers, e-posters, slides, data files, and more.

With all the opportunities to follow along, connect and contribute, you can be a part of SAS Global Forum 2018, whether you're attending in person or not.

Enjoy the event...whether you're going or not!

Participate in SAS Global Forum 2018...even if you're not going was published on SAS Users.

4月 052018
 

SAS Global Forum 2018 takes place April 8-11 in Denver. The following post is from Sebastian Dziadkowiec and Piotr Czetwertynski, presenters at the event. You can join Sebastian and Piotr for their talk: “An Agile Approach to Building an Omni-Channel Customer Experience” on April 9 at 2 p.m. in Meeting Room 302. We'll also post their presentation here after the event has concluded.

Keys to building a successful and future-proof omni-channel customer experience

Most organizations acknowledge that building a seamless and consistent customer experience is critical to long-term success. The big question is: Now what? With all of the channels to stitch together – from brick and mortar experiences to online clicks – how do you track and make sense of all that customer data? And, more importantly, how do you use that data to create the very best customer experience?

Over many years of implementing SAS Customer Intelligence and helping our clients give their customers exactly what they want and when they want it, our team has identified some characteristics that make for successful projects. Here are some of the key components that most often make or break a Customer Intelligence project.

Time to market

Everyone likes to see value generated quickly and reaching the break-even point for project within weeks of project launch is critical. In case of campaign management, it is possible. Instead of following the traditional waterfall path, with all the IT-heavy components like requirements gathering and analysis, solution design, many streams of implementation and testing, it is worth considering releasing a minimum viable product as soon as possible. Such approach allows us to focus on delivering business value and field-testing all the creative ideas, rather than building an IT system in perfect accordance to requirements, and one that may no longer be relevant at the day of release.

Applying analytics in the decisioning process

Go beyond traditional, rule-based approach to get the most out of the data you have. Nowadays, everyone speaks about machine learning, big data, NBA, artificial intelligence and so on. It is up to each organization and CI project to forge those fancy buzz words into real value, by embedding advanced analytics techniques in the decisioning process. There are many ways to boost various use cases by the advanced methods; make sure you will be able to use all you need and integrate their results seamlessly, regardless of when and how you engage with your customers.

While working on a CI project you should also keep in mind other areas: project organization, building a future-proof solution that will stay relevant for years, and constant search for additional opportunities to use available data and solutions to generate incremental value beyond the core scope of customer intelligence project.

There isn’t a one-size fits all approach to implementing a CI project, but these lessons learned can greatly increase your chances for project success – successful delivery generating a high ROI in a short timeframe while staying relevant in the long run - through the very best possible customer experience.

Find out more at the SAS Global User Forum 2018

Join Sebastian and Piotr for their “An Agile Approach to Building an Omni-Channel Customer Experience” Breakout Session at SAS Global Forum April 9 at 2 p.m. in Meeting Room 302.

About the Authors

Piotr Czetwertyński

Piotr is Customer Analytics Manager in Accenture. He has 11 years of experience in Campaign Management and Analytics. Currently he is one of the people responsible for launching of Accenture Center of Excellence for SAS CI in Warsaw, Poland.

Piotr recently focuses on solutioning & strategy in the areas of campaign management, BI & Analytics.

Sebastian Dziadkowiec

Sebastian has 8 years of experience in technology and management consulting, mostly in communications industry. He went through the entire project lifecycle on numerous engagements, starting from programmer, through business and technical analyst, up to solution architect and team manager on large-scale analytics projects.

Sebastian specializes in analytics solutions technology architecture, particularly focusing on customer intelligence and big data. He serves as technology lead in Accenture Center of Excellence for SAS CI in Warsaw, Poland.

 

 

Keys to building a successful and future-proof omni-channel customer experience was published on SAS Users.

4月 052018
 

According to Glassdoor, data scientist tops the list of the 50 Best Jobs in America. The rankings are determined by combining three factors: number of job openings, salary and overall job satisfaction rating. With a median base salary of $110,000, an abundance of unfilled positions and high job satisfaction, there’s no denying that data science is hot.

The post The Best Job in America appeared first on SAS Learning Post.

2月 282018
 

Goutam Chakraborty is a busy man. In addition to serving as SAS professor of marketing analytics at Oklahoma State University, Dr. Chakraborty is the director and founder of the SAS and Oklahoma State University MS in Business Analytics and an award winning author and professor. He teaches courses in such areas as business analytics, marketing analytics, data mining, marketing research, and web strategy, and has been preparing students to enter the workforce with advanced skills in marketing and analytics for more than 20 years. Throw in the regular consulting engagements he has with some of the world's top companies and it makes you wonder if Dr. Chakraborty has time to add anything else to his already full plate. Well, this year at least, you add SAS Global Forum 2018 Chair to the list - likely at the expense of a good night's sleep.

As the largest gathering of SAS users in the world, SAS Global Forum will attract more than 5,000 SAS professionals for several days of learning and networking. Recently, I sat down with Dr. Chakraborty to talk with him a bit about this year's conference, which takes place April 8-11, 2018 in Denver. I left excited about SAS Global Forum 2018 and, at the expense of losing credibility as a fair and balanced reporter, convinced that Dr. Chakraborty is one of the nicest individuals you'll ever meet.

Larry LaRusso: I know you've been preparing to chair SAS Global Forum 2018 for more than three years, but now that the event is only a few weeks away, how excited are you to kick this thing off?
Goutam Chakraborty: More excited than you know Larry. I've participated in many SAS Global Forums, but serving as chair gives you the ability to influence every aspect of the event, from speaker and content selection to charity-related events and networking opportunities. It's been a wonderful opportunity to give back to the SAS user community, one I'll never forget.

LL: What excites you most about this year's event?
GC: There are so many new things about this year's conference, all geared toward providing an enriching experience for all SAS users. I'll mention three that immediately come to mind.

One thing we've tried to do well this year is connect industry with academics. While we'll have a full program of events and talks specifically geared toward students and professors, this year we'll emphasize partnerships with industries in a new way. I might be most excited about Sunday's Talent Connection. This event brings students and SAS professionals together to network, discuss career opportunities and share knowledge, research and partnership opportunities that might exist with each other. I anticipate it being a great success for both students and industry looking to connect with young analytical talent.

Another strong focus for us is career development and learning for SAS users at all levels. We'll have a full menu of traditional training and certification opportunities for data scientists, business and data analysts and SAS programmers, but we're also providing opportunities to build on soft-skills development, such as networking, analytical story-telling and much more. We'll also have an on-site Learning Lab, available for several hours each day, where users can explore more than 25 e-learning courses for free.

Finally, I'll mention our volunteer opportunities. We'll have several ways for users to give back, but I'm particularly excited about our STEM-related charity event. During meals and evening networking receptions, both Monday and Tuesday, attendees will have the opportunity to work with RAFT Colorado (Resource Area For Teaching), and build STEM-inspired teaching kits for local teachers to use in their classrooms. Each kit will repurpose educational items RAFT has collected and make them available to teachers as creative tools for teaching STEM – inspiring the next generation of thinkers, innovators, problem-solvers and creators. It's an extraordinary opportunity to impact local area children.

LL: Speaking of extraordinary, this year's conference theme is "Inspire the Extraordinary." What does that theme mean to you?
GC: It means never accept "good enough." I always tell my students to push for something above and beyond what's expected of them, to be extra-ordinary. We expect the same for this year's SAS Global Forum. Knowing the event like I do, I feel confident we're going to deliver a SAS Global Forum that surprises and delights our users in a way they didn't expect.

LL: We all know that one of the best things about SAS Global Forum is its incredible content. What can you tell us about the content you’re putting together for this year’s event?
GC: Thanks to tons of hard work and research from a lot of SAS users, we've selected fantastic content from renowned speakers from across the world. Perhaps the best part of our content planning this year is the variety. Topics range from deep hard-core programming to high-level strategic thinking about data and analytics. From sessions that will help you to develop yourself personally as a better human-being to learning about optimizing Monday night NFL schedule for best viewership to thinking strategically about data as a currency – there is something of value for everyone.

SAS Global Forum 2018LL: SAS Global Forum is likely to attract more than 5,000 data scientists, analytics professionals and business leaders. Every year it amazes me how many of those users are attending SAS Global Forum for the first time. What advice would you give first-timers?
GC: First piece of advice: Have a plan and build a personalized agenda so you don’t get overwhelmed by the large number of available sessions. Second, take every opportunity to engage and network with other attendees. One of the best things about this conference is how willing veteran SAS users (regulars at this conference) are to help and welcome newcomers. So, take advantage of it. If you are sitting down for breakfast or lunch, take the time to introduce yourself to people around you. You may be surprised where it could lead. I'd also encourage attendees to take time to visit the Quad. The Quad is a casual and interactive space where attendees can network with other SAS enthusiasts, view demos and visit with experts from SAS and our sponsors. And, last but not the least, have some fun! Attend the social events we have planned, especially the Kick Back Party at Mile High Stadium on Tuesday evening.

LL: As an academician, I know you’re passionate about learning? What additional learning opportunities, beyond the session talks, are available to attendees?
GC: There are so many learning opportunities at SAS Global Forum that it is mind-numbing. Of course, the 20 and 50 minute session talks are the main modes of content delivery, but there are also e-posters, table talks and super demos in the Quad. We'll also have dozens of pre-conference tutorials, post-conference training, and all the activity in the Learning Labs, including hands-on workshops and the ability to take individual e-learning courses.

LL: Given your personal interests, I know one of your goals for this year’s conference is to increase participation in the event for students and professors. Can you tell me a little more about the special events you have planned for this audience?
GC: For starters, SAS Global Forum is completely “free” for students! As long as you are a full-time enrolled student of an accredited, degree-granting academic institution you can attend free of charge. There are credit hour minimums that must be reached to be eligible, so I'd encourage students to visit the website for complete details.

Programmatically, we have the Sunday afternoon sessions entirely dedicated to academics. We have a fantastic academic keynote speaker, Temple Grandin from Colorado State University, and special training sessions for professors interested in teaching analytics at their universities. For students, we offer a number of opportunities to network and special courses, such as how to best use social media for networking while looking for a job, to help them make a successful transition from student to working professional. We also encourage students, and really anyone who has an interest, to attend the presentations students make as winners of the SAS Global Forum Student Symposium Student Symposium. Though closed now, the Symposium provides an opportunity for teams of two to four students and a faculty adviser to showcase their skills and compete with other teams in the application of SAS Analytics in solving a big data problem. This year, more than 60 teams entered; the top eight will present 20-minute talks during the event.

LL: Dr. Chakraborty, I've taken a lot of your time, but is there anything else you'd like to share with our readers?
GC: Actually, I'd like to thank the many volunteers who have helped put this conference together. From serving on our SAS Global Users Group Executive Board to helping evaluate and select talks, to serving in our Presenter Mentor Program, hundreds of users have invested their time to make this conference the best one yet. SAS Global Forum is truly a user's conference and we depend on the user community to plan, promote and execute so many tasks and activities related to the event. Though I can't call them out by name, I would be remiss if I didn't mention their contributions and take a minute to thank them.

LL: Well let's hope they're reading! Dr. Chakraborty, I want to thank you again for your time. I look forward to seeing you in Denver in April.

Visit the SAS Global Forum 2018 website for more information and to register. Conference Proceedings will be available shortly before the event begins.

Continue the conversation: Join our live Tweetchat, Wednesday, March 7, 2018

How are you inspiring the extraordinary?

The next analytics extraordinary use case is just waiting to be discovered. We believe that in the hands of lifelong learners, the future of data is unlimited, especially when education and business join forces. That is why we are warming up to SAS Global Forum 2018 in Denver with a tweetchat on Wednesday 7th March (simply search #SASchat or #SASGF). We kick off at 6pm CET, 5pm UK, noon ET and 9am Pacific. Will you join us? The discussion will kick off with the following questions, posed to our expert panel:

  • Why is there more interest in lifelong learning now?
  • How does lifelong learning contribute to the analytics economy?
  • What are your favorite examples of analytics in the not-for-profit sector?
  • How is the education sector influencing the development of citizen data scientists?
  • What trends do you see in the consumption of analytics?

A conversation with SAS Global Forum 2018 Chair Goutam Chakraborty was published on SAS Users.

2月 172018
 

Do a quick search on “data scientist” on any of the popular job boards and there’s no denying the global shortage of data scientists is a real one. And, whether you’re looking for the salary commensurate with the prestigious title, a fast pass to the C-suite, or simply want to [...]

The post SAS Academy for Data Science creates top-rate analytical professionals appeared first on SAS Learning Post.

1月 102018
 

SAS Global Forum 2018 AwardsThis April, more than 5,000 SAS users and business leaders will converge on Denver CO for the premier event for SAS professionals: SAS Global Forum 2018. The event provides an excellent forum to expand your SAS knowledge and network with users of all skill levels. (Last year I found myself having lunch one day sandwiched between a consultant who had built a three-decade career around SAS and a graduate student who started using SAS three months earlier. How's that for diversity!)

And because SAS Global Forum attracts users from across the globe; in every industry imaginable; and from countless government and academic institutions, it really is a user event not to be missed. Thanks to the SAS Global Users Group Executive Board there are a couple of award programs in place to help those who might otherwise have a hard time getting to the event... well, get to the event!

New SAS® Professional Award

For relatively new SAS users who want to experience the conference for the first time, there's the New SAS® Professional Award. This award provides full-time SAS professionals with five years or less of SAS experience the opportunity to earn a free conference registration and one free pre-conference tutorial. You are eligible if you have never attended a SAS Global Forum in the past and would not otherwise be able to attend without assistance.

SAS® Global Forum International Professional Award

A similar award, the SAS® Global Forum International Professional Award, provides users outside of the 48 contiguous U.S. states a similar opportunity. To qualify for this award, you must be a full-time SAS professional who has never attended a SAS Global Forum and would not otherwise be able to attend. This award provides free registration, including meals; one free pre-conference tutorial; and an invitation to an awards recognition luncheon on Sunday, April 8.

Both awards are managed by SAS users who will assume leadership roles in future conferences.

MaryAnne DePesquo, the 2019 SAS Global Forum Chair, is in charge of the 2018 International Professional Awards, while Lisa Mendez, SAS Global Forum Chair in 2020, manages the 2018 New SAS Professional Awards. Direct questions about either program to MaryAnne or Lisa.

To be considered for either program, you must submit your application by Jan. 29, 2018. You will be notified if you received an award no later than March 5, 2018.

Hope to see you in Denver!

Apply for the New SAS Professional Award.
Apply for the SAS Global Forum International Professional Award.

Interested? Hear more from a couple of last year's award recipients

Professional Awards provide first-time attendees a chance to attend SAS Global Forum 2018 was published on SAS Users.

11月 182017
 

Have you heard?  The ODS Destination for PowerPoint Has a New Option

It’s true.  The ODS destination for PowerPoint now has the STARTPAGE= option, which provides you with greater control and flexibility when creating presentations.

Added to the ODS POWERPOINT statement in SAS® 9.4TS1M4, the STARTPAGE= option enables you to force the creation of a new slide between procedures and between ODS layout containers.  Inserting a slide break between layout containers is one of the most impactful ways that you can use this option.

A new layout container does not automatically trigger a new slide within the presentation.  A new slide is started when the current slide is full.  That is the default, but the new STARTPAGE= option gives you the ability to start a new slide between containers even if the current slide is not full.

Examples

Shown below are four procedures placed within three layout containers.

  • The first PROC ODSTEXT step is placed in the first layout container.  Its purpose is to generate a slide of text, with that text roughly centered in the slide.
  • The second PROC ODSTEXT step is in the second container.  Its purpose is to provide useful information about the table and graph.
  • The PROC TABULATE and SGPLOT steps make up the third container.  They are the results of the analysis and, as such, need to be displayed side by side.

Default Behavior of ODS POWERPOINT, Without STARTPAGE=

Let’s look at the default behavior.  In this example, the STARTPAGE= option is not used.

ods powerpoint file='example1.pptx' options(backgroundimage="saslogo_pptx.png");
title;
ods layout gridded x=10% y=25%;
proc odstext;
	p "Have you heard?" /style=[just=c fontsize=42pt color=RoyalBlue];
	p "The STARTPAGE= option has been added to the ODS POWERPOINT statement!" /style=[just=c fontsize=24pt];
run;
ods layout end;
 
ods layout gridded rows=1 columns=1;
   ods region;
   proc odstext;
      p 'Table Shows Total Runs and Hits for Each League';
      p 'The Graph Contains One Bubble for Each Player.  The Size of Each Bubble Represents the Magnitude of the RBIs.';
   run;
ods layout end;
 
ods graphics / width=4.5in height=4in;
ods layout gridded columns=2 column_widths=(47% 47%) column_gutter=1pct;
   ods region;
   proc tabulate data=sashelp.baseball;
      class league;
      var nruns nhits nrbi;
      tables league='', sum='Totals'*(nruns nhits)*f=comma12.;
   run;
 
   ods region;
   proc sgplot data=sashelp.baseball;
      bubble x=nhits y=nruns size=nrbi/ group=league transparency=.3;
   run;
ods layout end;
ods powerpoint close;

Here is the resulting slide output:

ODS Destination for PowerPoint

Those results are not what we hoped they would be.  The output from the second PROC ODSTEXT step, which is to provide information about the table and graph, is on the first slide.  So is the graph!!!  And the graph does not look good because it is the wrong size.  The table is by itself on the second slide.  This is not the desired output at all.

Here Is Where STARTPAGE= Helps!

In this example, an ODS POWERPOINT statement with the STARTPAGE= option is added.  It is placed after the ODS LAYOUT END statement for the first container.

ods powerpoint file='example2.pptx' options(backgroundimage="saslogo_pptx.png");
title;
ods layout gridded x=10% y=25%;
proc odstext;
	p "Have you heard?" /style=[just=c fontsize=42pt color=RoyalBlue];
	p "The STARTPAGE= option has been added to the ODS POWERPOINT statement!" /style=[just=c fontsize=24pt];
run;
ods layout end;
 
ods powerpoint startpage=now; /* <---- Triggers a new slide */
 
ods layout gridded rows=1 columns=1;
   ods region;
   proc odstext;
      p 'Table Shows Total Runs and Hits for Each League';
      p 'The Graph Contains One Bubble for Each Player.  The Size of Each Bubble Represents the Magnitude of the RBIs.';
   run;
ods layout end;
 
ods graphics / width=4.5in height=4in;
ods layout gridded columns=2 column_widths=(47% 47%) column_gutter=1pct;
   ods region;
   proc tabulate data=sashelp.baseball;
      class league;
      var nruns nhits nrbi;
      tables league='', sum='Totals'*(nruns nhits)*f=comma12.;
   run;
 
   ods region;
   proc sgplot data=sashelp.baseball;
      bubble x=nhits y=nruns size=nrbi/ group=league transparency=.3;
   run;
ods layout end;
ods powerpoint close;

The STARTPAGE= option gave us exactly what we need.  The first slide contains just the text (from the first layout container).  The second slide contains more text along with the table and graph (from the second and third layout containers).

Use It Wisely!

The most important thing to know about using the STARTPAGE= option with layout containers is that it has to be placed between containers.  It cannot be placed within a container.  So you cannot put the statement between the ODS LAYOUT GRIDDED and ODS LAYOUT END statements.

For more information about ODS destination for PowerPoint and all of its options, visit this The Dynamic Duo: ODS Layout and the ODS Destination for PowerPoint.  Take a peek at it for more examples of using ODS Layout with the ODS destination for PowerPoint.

The ODS Destination for PowerPoint Has a New Option was published on SAS Users.

10月 262017
 

If you've visited SAS documentation (also known as the "SAS Help Center") lately, you may have noticed that we've made some fairly significant changes in the documentation for SAS products and solutions. The new site is organized in a new way, search works a little differently, and the user interface has changed. These changes are part of our continuous pursuit to provide you with the best possible experience on our website.

Below you'll find a quick summary of what's new. Check out the SAS Help Center and let us know what you think.
(You'll find ways to provide feedback at the end of this post. We'd love to hear from you!)

The SAS Help Center

For starters, SAS documentation has a new location on the web: http://documentation.sas.com and a new name: the “SAS Help Center.” You'll notice the SAS Help Center homepage serves as a gateway to documentation for a number of SAS products and solutions. We've highlighted a few of the major product documentation sets at the top of the page, with a full listing of available documentation immediately following. The user interface contains many of the same features as the documentation you used on support.sas.com, but there are a few little differences. Perhaps the most significant - search works a little differently. More on that in a bit.

Content Organization

SAS documentation is now organized into topic-focused collections. For example, SAS Viya Administration docs are together in another collection. You'll find collections for a number of different topic areas, with each collection containing all the documentation for that specific topic area. For a list of all topic areas, see the Products Index A – Z .

Searching the SAS Help Center

When you use search in the new SAS Help Center, be aware that you're only searching the specific documentation collection that you are using at the time. For example, if you're inside the SAS Viya 3.2 Administration documentation and initiate a search, you will only see results for the doc within the SAS Viya 3.2 Administration collection. If you prefer to search all doc collections at once, you can use the search on support.sas.com or use a third-party search tool, such as Google or Bing. (For tips and guidelines on using search, visit our “yourturn@sas.com.

SAS Help Center: your gateway to documentation was published on SAS Users.

10月 062017
 

Sometimes life is just too busy, and I bet many of you feel the same way. If you’re like me, you’re playing a number of roles: employee, spouse, parent, community leader, coach and so on. With all the craziness, it’s likely we’re shortchanging another role that’s critically important to our [...]

The post Learning in the middle of the night - or whenever appeared first on SAS Learning Post.

9月 282017
 

SAS Viya: What’s in it for me?If you’re in the field of analytics, you’ve undoubtedly heard about SAS Viya, our new, open analytic platform. Designed for all analytic professionals, regardless of skills or experience, SAS Viya seamlessly handles big, complex, diverse data and can bridge SAS 9.4. It also provides a tool that supports any programming language, allowing analysts to choose the tool that makes them most productive.

Recently a colleague of mine, Leo Sadovy, wrote the blog post SAS Viya: What’s in it for me? The business? This post describes the benefits of SAS Viya for the line of business owner. Spoiler alert: When it comes to analytics, SAS Viya provides the best of all worlds.

But what does SAS Viya mean to me … if I’m a current SAS user? As the communication manager for our existing SAS user base, Leo’s post inspired me to ask a similar question on behalf of our SAS users.

So, I hit the road, found a few smart colleagues (who know a lot more than I do about SAS Viya!) and recorded the Facebook Live video you’ll find attached below.

You’ll learn what SAS Viya is and what motivated us to create it, what it means to you as a SAS user (a new or longtime one), and what learning tools and other resources are available to you to learn even more.

Enjoy!

SAS Viya: What's in it for me? The user

Learn more about SAS Viya

And, if you have any other questions about SAS Viya, feel free to leave them in the comments field. I’ll get back to if I have the answer… or find someone else who can help, if I don't!

SAS Viya: What’s in it for me? The user. was published on SAS Users.