Acquisition Marketing

10月 112018
 

Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web [...]

SAS Customer Intelligence 360: Visual forecasting, traffic acquisition, and digital media was published on Customer Intelligence Blog.

5月 182018
 

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile [...]

SAS Customer Intelligence 360: Location analytics meets digital intelligence was published on Customer Intelligence Blog.