advanced analytics

3月 282017
 

How many meteorites have hit the earth in the last 4,000 years? Where have they landed? And which ones were the biggest? Can we show all of this information - and more in an intuitive data visualization? It turns out NASA provides public data about recorded meteorite impacts on earth all the [...]

How to design a meteorite infographic using NASA data and SAS was published on SAS Voices by Falko Schulz

3月 232017
 

Theresa May’s rallying vision of Brexit is to make the UK a more international, more outward looking nation. One whose future success and status on the world stage will be dictated by our ability to attract investment and finance, and to drive trade with existing and new partners. However, if [...]

Supporting the vision of a more global post-Brexit Britain was published on SAS Voices by Peter Snelling

3月 162017
 

There have been some rather hysterical headlines in the UK recently about immigration. Eyebrow-raising statements alluding to the Home Office (the government department responsible for immigration) losing thousands of asylum seekers illustrate that efforts to trace them are placing huge pressure on resources. This, and the more outward looking post-Brexit [...]

Why our future prosperity demands smart borders was published on SAS Voices by Peter Snelling

3月 152017
 

Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience.  Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time.     Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are [...]

Omnichannel is changing the way we view demand planning was published on SAS Voices by Charlie Chase

3月 152017
 

Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience.  Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time.     Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are [...]

Omnichannel is changing the way we view demand planning was published on SAS Voices by Charlie Chase

3月 142017
 

Every where you turn today, you run into analytics. If you talk about big data, you will talk about analytics, if you talk about the internet of things (IoT), you will talk about analytics, if you talk about automation ... well, you get the picture. When used properly, analytics has always [...]

4 strategic uses of analytics was published on SAS Voices by David Pope

2月 272017
 

Manufacturers are used to operating in challenging circumstances – whether financial, economic, political or competitive. And it's a good thing since the coming years seem likely to be as uncertain as those following the global economic crash. But manufacturing will have an excellent opportunity to thrive because, like many sectors, [...]

Why quality is the answer to manufacturing challenges was published on SAS Voices by Tim Clark

2月 272017
 

Manufacturers are used to operating in challenging circumstances – whether financial, economic, political or competitive. And it's a good thing since the coming years seem likely to be as uncertain as those following the global economic crash. But manufacturing will have an excellent opportunity to thrive because, like many sectors, [...]

Why quality is the answer to manufacturing challenges was published on SAS Voices by Tim Clark

1月 092017
 

I've long been fascinated by both science and the natural world around us, inspired by the amazing Sir David Attenborough with his ever-engaging documentaries and boundless enthusiasm for nature, and also by the late, great Carl Sagan and his ground-breaking documentary series, COSMOS. The relationships between the creatures, plants and […]

Intelligent ecosystems and the intelligence of things was published on SAS Voices.

11月 082016
 

My journey as a Cubs fan

I remember my first feeling of heartbreak. It was in 1984 when the San Diego Padres came back from a 0-2 deficit to beat the Chicago Cubs in the National League Championship Series. I was devastated. Since then, this Cubs journey has had many ups and downs.

Michele and husband, Jon, at Wrigley Field (2003)

Michele and husband, Jon, at Wrigley Field (2003)

But, now it’s all changed. The Chicago Cubs are the 2016 World Series Champions! Wow.

The journey that Theo Epstein, Joe Maddon and the Cubs players took to get them to this glorious peak of performance was not easy. It was many years in the making.

The work we do as marketers is in many regards like the Cubs’ journey. We are constantly looking at what worked, what didn’t and what we can be doing better. Understanding marketing performance drives the future decisions we make. By taking a data and analytically driven approach to marketing, you are going to give yourself a leg up on the competition. Just like the Cubs.

So, where do you start? One good place is to get a baseline of where you are at. That’s exactly what Theo did when he joined the Cubs in 2011 as the president of baseball operations. He and his team dove in to understand the state of the business. They got a baseline.

You can get that baseline too. The Marketing Confidence Quotient is an assessment for marketers that lets you quickly identify your company's strengths and weaknesses across four marketing dimensions:

  • Data management.
  • Analytics use.
  • Process integration.
  • Business alignment.
Decked out in Cub gear after the big win!

Decked out in Cub gear after the big win!

The assessment can help you see the gaps and opportunities you have to start building out your strategy to improve marketing performance.

Your success might not result in getting to hold the World Series trophy in front of millions of fans. But, taking an analytically driven approach to your marketing can make a difference. It can not only increase your marketing performance, but it can also create customer experiences that are valued by your customer. Ones that create loyal and passionate fans of your brand. Hopefully as loyal of fan as I am of the Cubs!

 

#CubsWin

#WorldSeries

tags: Advanced Analytics, Chicago Cubs, customer experience, Data Driven Marketing, data management, Fan experience, marketing confidence quotient

What you can do to create customers as loyal as Cubs fans was published on Customer Intelligence.