artificial intelligence

11月 092018
 

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3] was published on Customer Intelligence Blog.

11月 092018
 

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3] was published on Customer Intelligence Blog.

11月 052018
 

In part one of this blog posting series, we introduced machine learning models as a multifaceted and evolving topic. The complexity that gives extraordinary predictive abilities also makes these models challenging to understand. They generally don’t provide a clear explanation, and brands experimenting with machine learning are questioning whether they [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 2] was published on Customer Intelligence Blog.

11月 012018
 

As machine learning takes its place in numerous advances within the marketing ecosystem, the interpretability of these modernized algorithmic approaches grows in importance. According to my SAS peer Ilknur Kaynar Kabul: We are surrounded with applications powered by machine learning, and we’re personally affected by the decisions made by machines [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 1] was published on Customer Intelligence Blog.

9月 102018
 

The customer journey is at the forefront of every discussion about modern marketing. The idea that customers move in premeditated or, at the very least, marketer-meditated paths between well-defined states is alluring (and comforting) to a marketing professional. Of course, even a cursory examination of a web path analytics (Sankey) [...]

AI-based customer journey optimization was published on Customer Intelligence Blog.

8月 152018
 

What if? Two simple words. A bold question. Driver of change and progress. Fuel for innovation. “What if?” perfectly captures core values of the SAS culture: to be curious, forward-thinking and to challenge assumptions in solving problems. Today, I would like to introduce to you the people behind four of [...]

Curiosity: The force that drives innovation in SAS® technologies was published on SAS Voices by Oliver Schabenberger

8月 152018
 

What if? Two simple words. A bold question. Driver of change and progress. Fuel for innovation. “What if?” perfectly captures core values of the SAS culture: to be curious, forward-thinking and to challenge assumptions in solving problems. Today, I would like to introduce to you the people behind four of [...]

Curiosity: The force that drives innovation in SAS® technologies was published on SAS Voices by Oliver Schabenberger

6月 192018
 

We have entered the “second machine age.” The first machine age began with the industrial revolution, which was driven primarily by technology innovation. The ability to generate massive amounts of mechanical power made humans more productive. Where the steam engine started the industrial revolution, the second machine age has taken [...]

Will artificial intelligence replace humans? was published on SAS Voices by Charlie Chase

5月 222018
 

Andy Dufresne, the wrongly convicted character in The Shawshank Redemption, provocatively asks the prison guard early in the film: “Do you trust your wife?” It’s a dead serious question regarding avoiding taxes on a recent financial windfall that had come the guard's way, and leads to events that eventually win [...]

AI and trust was published on SAS Voices by Leo Sadovy

5月 152018
 

In a recent #SASchat we explored the intersection of artificial intelligence and human creativity. Posing questions like, "How is AI impacting human creativity?" And, "What will it take for the public to fully trust AI?" In the lively online conversation, a few themes prevailed: Automation enabled by AI frees humans [...]

Exploring the intersection of AI and human creativity was published on SAS Voices by Kristine Vick