customer experience

3月 252019
 

These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow [...]

5 ways your digital analytics strategy is hindering your customer experience was published on Customer Intelligence Blog.

2月 252019
 

In my previous blog post, I explored how reinforcement learning is taking the guesswork out of marketing to deliver great experiences. Let’s take a look at two additional areas where AI is transforming the customer experience: recommendations and natural language processing. Personalised recommendations get a boost from AI We’ve all [...]

Two more ways AI is transforming the customer experience was published on Customer Intelligence Blog.

2月 192019
 

Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Welcome to the experience economy [...]

Is artificial intelligence the future of customer experience? was published on Customer Intelligence Blog.

1月 152019
 

This Is the latest installment in my series of posts dedicated to describing IoT applications in retail. Why do I want retailers to move more quickly in their widescale adoption of IoT in the coming year? Because I'm confident they'll see results, and these use cases help explain how. As [...]

IoT applications in retail: the supply chain was published on SAS Voices by Greg Heidrick

1月 152019
 

This Is the latest installment in my series of posts dedicated to describing IoT applications in retail. Why do I want retailers to move more quickly in their widescale adoption of IoT in the coming year? Because I'm confident they'll see results, and these use cases help explain how. As [...]

IoT applications in retail: the supply chain was published on SAS Voices by Greg Heidrick

11月 292018
 

Whether you're reading industry articles about smart tags or analyst reports about inventory tracking, you've probably noticed an uptick in coverage on the adoption of IoT (and RFID) in retail. Since I've been following these topics for awhile, I've decided to dedicate a series of posts on the ways IoT can be used [...]

Will 2019 be the year of an IoT epiphany in retail? was published on SAS Voices by Greg Heidrick

10月 112018
 

Smart retailers know that omnichannel customer experience isn't just about marketing anymore.  It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive [...]

Retailers: is your customer experience strategy working? was published on SAS Voices by Greg Heidrick

8月 112018
 

With analytics, brands can see the world as their customers do ‒ and shape customer experience in real time. And according to latest Harvard Business Review Analytics Services Report, Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience, real-time analytics is a critical enabler. There are [...]

Who owns real-time customer interactions in the C-suite? was published on Customer Intelligence Blog.

1月 082018
 

Real-time analytics is, at its most basic, being able to present the right offer at the right time. And it’s the ultimate competitive differentiator in today’s age of highly valued customer experiences. Marketers need to understand why this capability is so important to customers, and how to implement this kind [...]

A marketer’s guide for real-time analytics was published on Customer Intelligence Blog.

11月 162017
 

The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning [...]

How Do You #RealTimeWithSAS? was published on Customer Intelligence Blog.