data governance

3月 212018

Having been involved in some capacity in more than 100 Customer Intelligence (CI) sales and implementation cycles, one of the most common questions perspective clients ask me is: “What do we need to do to make this project successful?” Over the years, I have distilled six themes that ultimately determine [...]

Six factors that determine customer intelligence project success was published on Customer Intelligence Blog.

12月 072017

The primary obstacle to becoming a data-driven business is that data is not readily available, leaving valuable insights unused in data silos. To overcome this hurdle, today’s companies are creating a new role: Chief Data Officers (CDO). Responsible for unlocking insights hidden in data silos, the CDO is tasked with [...]

Are you ready for the Chief Data Officer challenge? was published on SAS Voices by Helmut Plinke