data privacy

1月 282020
 

Despite all the handwringing by marketers and advertisers, Google’s latest move to phase out Chrome’s third-party cookie support -- "in two years” -- is not a new one. Apple released Intelligent Tracking Prevention for its Safari browser in 2017 to prevent third parties from tracking users for over 24 hours [...]

3 ways the crumbling cookie could improve customer experience was published on SAS Voices by Wilson Raj

1月 102020
 

In the US, we often notice that what starts in California will eventually spread to the rest of the country. Whether it's related to fashion, culture or legal issues, if it starts in the golden state there's a good chance it will spread east in the US. On June 28, 2018, California Governor [...]

New data privacy laws: Marketers, are you ready? was published on SAS Voices by Todd Wright

1月 102020
 

In the US, we often notice that what starts in California will eventually spread to the rest of the country. Whether it's related to fashion, culture or legal issues, if it starts in the golden state there's a good chance it will spread east in the US. On June 28, 2018, California Governor [...]

New data privacy laws: Marketers, are you ready? was published on SAS Voices by Todd Wright