On June 25, the Supreme Court ruled on the case of Shelby County v. Holder, declaring part of the Voting Rights Act (VRA) of 1965 unconstitutional in a 5-4 vote. The VRA had established a formula that identified certain counties, cities and local governments as subject to a "preclearance" provision [...]
Analytics 2013 kicked off today in London and I had the opportunity to chat with economist and journalist, Tim Harford, right after his presentation on “How Not to Do Data Visualization.” Here’s the video from our conversation: You can watch live streaming of the conference on SAS Professionals. tags: [...]
Cable, satellite and content providers can apply SAS Visual Analytics to real-time audience data, helping more users unearth customer insights in seconds that improve leverage in carriage negotiations, boost ARPU (average revenue per user), increase ROI (return on investment) on ad dollars, and informs packaging and programming decisions.
Increasingly popular SAS® data visualization software, helps Lenovo predict: marketing ROI, customer affinity, analyze key sales drivers.
As a marketer interested in analyzing my campaign data visually, I recently had a chance to slow down and read this TDWI checklist report entitled “Seven Steps to Deploying Visual Analytic for Improving Actionable Insight” by Dave Stodder, Director of TDWI Research for Business Intelligence. What it helped me understand is [...]
SAS Visual Analytics helps Royal Brompton build a single view of patient and deliver more personalized care.