decision management

12月 062018
 

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a [...]

SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing was published on Customer Intelligence Blog.

9月 292015
 
SAS has updated its data management suite of software to help data scientists and IT personnel easily identify and use the right data at the right time.
9月 292015
 
SAS has updated its data management suite of software to help data scientists and IT personnel easily identify and use the right data at the right time.
12月 182014
 
Having met and discussed business rules with many customers over the last year, several questions arise in nearly every business rules conversation. Business rules can vary a lot by industry, but understanding the need for business rules in decision processes is common across every application. In all cases, quite a bit […]