linkedin

6月 282019
 

Congratulations on being chosen to speak at an event! Let the anxiety preparation begin. But wait.

Did you know that social media can help you out? Yes, even now, while you plan. What's more, it can be instrumental in maximizing your entire presenter experience before, during and after your presentation. Here are some ideas to get you thinking.

Before

1. Solicit ideas online.

Most of your connections won't attend your event, but many are probably interested in your topic. Don't hesitate to get help from your network while you work on your paper or presentation. Ask them questions. Get their feedback. (And use the event hashtag -- say, #sasgf or #sasusers for example -- when you do it.)

2. Use social media for research.

Online properties like Quora, SAS Communities, Medium, SlideShare and even LinkedIn can lead to statistics, influencers or research you never knew existed. Type keywords or phrases in the basic search field on any of these websites. You never know what (or who) you might find.

3. Polish your LinkedIn (and/or Twitter) profile. (People will be looking.)

Need a checklist? Start with the Example SAS User LinkedIn Profile on communities.sas.com or Buffer's 7 Key Ingredients of a Great Twitter Bio.

4. Schedule a handful of posts.

One week before the conference or perhaps while you're en route, schedule a few posts to your social media accounts. You'll be too busy at the conference to do this. Free tools like Buffer or Hootsuite allow you to schedule posts throughout the week.

During

5. Skim activity around the event hashtag feed to like, reply, share or comment.

Don't know how? Enter the event hashtag, for instance "#sasgf" (no quotation marks), in the main search fields on Twitter and LinkedIn. Doing this is good for a few reasons:

  • It's easy. Especially since you'll be so busy during the event.
  • People (even strangers) appreciate when you interact with their event posts.
  • Social activity during an event is a sure-fire way to gain followers.

6. Post the occasional photo or a useful tip from a particularly inspirational session.

You'll be so busy during the event, it will be hard to find time to post. If you can, do it in small pieces. A favorite stat. A meaningful quote. A beautiful view of the venue. (Remember, use the event hashtag or other topic-specific hashtags when you do.)

After

7. Connect on LinkedIn or SAS Communities.

Immediately after the event (ideally, in less than 24 hours), connect with fellow conference goers on LinkedIn. Be sure to personalize your invitation with a brief note in case they forgot your name. Don't want to wait? Connect with them in person using the LinkedIn QR code trick.

Is your new friend fairly technical? If so, find and follow his or her activity on communities.sas.com (See subhead "How do I search for people?").

8. Add your paper or presentation to your LinkedIn profile (and direct people to it).

There are three sections of your profile where you can add media (in the form of hyperlinks, documents, PowerPoint slides, etc.): your Summary, Experience and Education sections. Professionals: Add your paper or presentation slides to your Summary or Experience sections; students: consider your Education section.

Pro tip: For additional profile views, create a post to point connections to it on your profile or mention it during your presentation.

 

 

 

 

 

9. Write a useful blog post.

Alison Bolen wrote about this in 2012, yet her message remains perfectly relevant: How to transform your live event blogging into evergreen content. The bottom line? Readers care about the content, not the conference.

Nine #SocialMedia Speaker Tips to Use Before, During and After Events was published on SAS Users.

6月 282019
 

Congratulations on being chosen to speak at an event! Let the anxiety preparation begin. But wait.

Did you know that social media can help you out? Yes, even now, while you plan. What's more, it can be instrumental in maximizing your entire presenter experience before, during and after your presentation. Here are some ideas to get you thinking.

Before

1. Solicit ideas online.

Most of your connections won't attend your event, but many are probably interested in your topic. Don't hesitate to get help from your network while you work on your paper or presentation. Ask them questions. Get their feedback. (And use the event hashtag -- say, #sasgf or #sasusers for example -- when you do it.)

2. Use social media for research.

Online properties like Quora, SAS Communities, Medium, SlideShare and even LinkedIn can lead to statistics, influencers or research you never knew existed. Type keywords or phrases in the basic search field on any of these websites. You never know what (or who) you might find.

3. Polish your LinkedIn (and/or Twitter) profile. (People will be looking.)

Need a checklist? Start with the Example SAS User LinkedIn Profile on communities.sas.com or Buffer's 7 Key Ingredients of a Great Twitter Bio.

4. Schedule a handful of posts.

One week before the conference or perhaps while you're en route, schedule a few posts to your social media accounts. You'll be too busy at the conference to do this. Free tools like Buffer or Hootsuite allow you to schedule posts throughout the week.

During

5. Skim activity around the event hashtag feed to like, reply, share or comment.

Don't know how? Enter the event hashtag, for instance "#sasgf" (no quotation marks), in the main search fields on Twitter and LinkedIn. Doing this is good for a few reasons:

  • It's easy. Especially since you'll be so busy during the event.
  • People (even strangers) appreciate when you interact with their event posts.
  • Social activity during an event is a sure-fire way to gain followers.

6. Post the occasional photo or a useful tip from a particularly inspirational session.

You'll be so busy during the event, it will be hard to find time to post. If you can, do it in small pieces. A favorite stat. A meaningful quote. A beautiful view of the venue. (Remember, use the event hashtag or other topic-specific hashtags when you do.)

After

7. Connect on LinkedIn or SAS Communities.

Immediately after the event (ideally, in less than 24 hours), connect with fellow conference goers on LinkedIn. Be sure to personalize your invitation with a brief note in case they forgot your name. Don't want to wait? Connect with them in person using the LinkedIn QR code trick.

Is your new friend fairly technical? If so, find and follow his or her activity on communities.sas.com (See subhead "How do I search for people?").

8. Add your paper or presentation to your LinkedIn profile (and direct people to it).

There are three sections of your profile where you can add media (in the form of hyperlinks, documents, PowerPoint slides, etc.): your Summary, Experience and Education sections. Professionals: Add your paper or presentation slides to your Summary or Experience sections; students: consider your Education section.

Pro tip: For additional profile views, create a post to point connections to it on your profile or mention it during your presentation.

 

 

 

 

 

9. Write a useful blog post.

Alison Bolen wrote about this in 2012, yet her message remains perfectly relevant: How to transform your live event blogging into evergreen content. The bottom line? Readers care about the content, not the conference.

Nine #SocialMedia Speaker Tips to Use Before, During and After Events was published on SAS Users.

8月 092018
 

We’re bringing the concept of #VideoTag to LinkedIn. What's #VideoTag, you ask? It's an online adaptation of the old schoolyard game. In short, you record a video of yourself, upload it to LinkedIn and tag others to respond. It’s a fun, easy way to spur conversation online by showing your [...]

#VideoTag: the online game you’ve never heard of (and will want to join) was published on SAS Voices by Lindsay Beth Gunter

12月 142017
 

SAS Global Forum 2020 is not the conference experience we thought it would be. Thousands of us had planned to gather in person to share our enthusiasm and knowledge about SAS and power of data and analytics. We were going to combine our skills and knowledge to inspire one another to Do More. For me, attending the conference is an annual treat (albeit a ton of work) because I get to witness the achievements and excitement of so many SAS professionals.

If you're among the hundreds of people who had planned to present (as I am), you might feel a sense of great loss. After all, you already did most of the work: proposed a topic, earned an acceptance, wrote a paper (!), and maybe even completed your presentation materials. (Did you already rehearse for your colleagues or in front of a mirror?)

In this article, I'll share some ideas that you can use to fill the gap, and to extend the reach of your SAS knowledge beyond just those who would have attended the conference. Specifically, I'll address how you can make the biggest splash and have an enduring impact with that traditional mode of SAS-knowledge sharing: the SAS conference paper.

Extending the reach of your SAS Global Forum paper

Like many of you, I've written and presented a few technical papers for SAS Global Forum (and also for its predecessor, SUGI). With each conference, SAS publishes a set of proceedings that provide perpetual access to the PDF version of my papers. If you know what you're looking for, you can find my papers in several ways:

All of these methods work with no additional effort from me. When your paper is published as part of a SAS conference, that content is automatically archived and findable within these conference assets. But for as far as this goes, there is opportunity to do so much more.

Write an article for SAS Support Communities

ArtC's presenter page

Back in the day, sasCommunity.org supported the idea of "presenter pages" -- a mini-destination for information about your conference paper. As an author, you would create a page that contains the description of your paper, links to supporting code, and any other details that you wanted to lift out of the PDF version of your paper. Creating such a page required a bit of learning time with the wiki syntax, and just a small subset of paper presenters ever took the time to complete this step. (But some prolific contributors, such as Art Carpenter or Don Henderson, shared blurbs about dozens of their papers in this way.) Personally, I created a few pages on sasCommunity.org to support my own papers over the years.

SAS Support Communities offers a similar mechanism: the SAS Communities Library. Any community member can create an article to share his or her insights about a SAS related topic. A conference paper is a great opportunity to add to the SAS Communities Library and bring some more attention to your work. A communities article also serves as platform for readers to ask you questions about your work, as the library supports a commenting feature that allows for discussion.

I created articles on SAS Support Communities to address some of my previous papers. I also updated the content, where appropriate, to ensure that my examples work for modern releases of SAS. Here are two examples of presentation pages that I created on SAS Support Communities:

One of my presentations on in the SAS Communities Library

When you publish a topic in the SAS Communities Library, especially if it's a topic that people search for, your article will get an automatic boost in visitors thanks to the great search engine traffic that drives the communities site. With that in mind, use these guidelines when publishing:

  • Use relevant key words/phrases in your article title. Cute and clever titles are a fun tradition in SAS conference papers, and you should definitely keep those intact within the body of your article. But reserve the title field for a more practical description of the content you're sharing.
  • Include an image or two. Does your paper include an architecture diagram? A screen shot? A graph or plot? Use the Insert Photos button to add these to your article for visual interest and to give the reader a better idea of what's in your paper.
  • Add a snippet of code. You don't have to attach all of your sample code with hundreds of program lines, but a little bit of code can help the reader with some context. Got lots of code? We'll cover that in the next section.

More examples to inspire you

This year (2020), the industry conference PharmaSUG was also cancelled due to COVID-19. But that didn't stop Jeffrey Meyers, a prolific PharmaSUG contributor, from sharing his work! He published his presentations in article form on the SAS Communities Library, and attached code and his formal paper as a PDF. (For SAS Global Forum, the papers are published in the proceedings -- so if you follow Jeff's example you should not attach your paper. Rather, just link to it from your article.)

To get started with the process for creating an article...see this article!

Share your code on GitHub

SAS program code is an important feature in SAS conference papers. A code snippet in a PDF-style paper can help to illustrate your points, but you cannot effectively share entire programs or code libraries within this format. Code that is locked up in a PDF document is difficult for a reader to lift and reuse. It's also impossible to revise after the paper is published.

GitHub is a free service that supports sharing and collaboration for any code-based technology, including SAS. Anyone who works with code -- data scientists, programmers, application developers -- is familiar with GitHub at least as a reader. If you haven't done so already, it might be time to create your own GitHub account and share your useful SAS code. I have several GitHub repositories (or "repos" as we GitHub hipsters say) that are related to papers, blog posts, and books that I've written. It just feels like a natural way to share code. Occasionally a reader suggests an improvement or finds a bug, and I can change the code immediately. (Alas, I cannot go back in time and change a published paper...)

We invite you to contribute your code and other materials to the SAS Global Forum GitHub repository. We organized this repo as a central location for all presenters to share code that help other SAS professionals to use the tips you've shared in your paper.

A sample of conference-paper-code on my GitHub.

Add a video of your presentation

Many SAS Global Forum presenters have been invited and agreed to record a short video version of their presentation. These will be available on the SAS Users channel on YouTube. If you write an article for the SAS Community, you can also embed your video from YouTube to complete the package.

If you don't have a YouTube version, you're still invited to contribute a video! On the SAS Community you can upload your own video to include in your article. Record these using Camtasia or OBS (Open Broadcaster Software) or whatever tech you're comfortable with. You can then add the MP4 or MOV file via the Add Video tool while editing your SAS Communities Library article. Here's an example of a video within the community: Viewing SAS catalog entries and formats within SAS Enterprise Guide.

List your published work on your LinkedIn profile

So, you've prepared/presented your work at a major SAS conference! Your professional network needs to know this about you. You should list this as an accomplishment on your resume, and definitely on your LinkedIn profile.

LinkedIn offers a "publication" section -- perfect for listing books and papers that you've written. Or, you can add this to the "projects" section of your profile, especially if you collaborate with someone else that you want to include in this accomplishment. I have yet to add my entire back-catalog of conference papers, but I have added a few recent papers to my LinkedIn profile.

One of a few publications listed on my LinkedIn profile

Bonus step: write about your experience in a LinkedIn article

Introspection has a special sort of currency on LinkedIn that doesn't always translate well to other places. A LinkedIn article -- a long-form post that you write from a first-person perspective -- gives you a chance to talk about the deeper meaning of your project. This can include the story of inspiration behind your conference paper, personal lessons that you learned along the way, and the impact that the project had in your workplace and on your career. This "color commentary" adds depth to how others see your work and experience, which helps them to learn more about you and what drives you.

Here are a few examples of what I'm talking about:

It's not about you. It's about us.

The techniques I've shared here might sound like "how to promote yourself." Of course, that's important -- we each need to take responsibility for our own self-promotion and ensure that our professional achievements shine through. But more importantly, these steps play a big role helping your content to be findable -- even "stumble-uponable" (a word I've just invented). You've already invested a tremendous amount of work into researching your topic and crafting a paper and presentation -- take it the extra bit of distance to make sure that the rest of us can't miss it.

(Author's note: I originally published this article in 2017, when sasCommunity.org was "retired" and SAS professionals were looking for an outlet to share their work. I've adapted the guidance here for our "virtual conference" reality in 2020.)

The post How to share your SAS knowledge with your professional network appeared first on The SAS Dummy.

7月 232016
 

These days, customization of social media profiles is crucial. Everyone can find images to populate their banners, walls and timelines. But sometimes, banner images don't quite cut it. Especially, if you're anything like me, you aren't satisfied with only one picture for your LinkedIn profile banner (particularly if you have multiple […]

The post Banner-fying your images appeared first on JMP Blog.

7月 062016
 

Disclaimer: before you get overly excited, PROC EXPAT is not really an actual SAS procedure. Sadly, it will not transfer or translate your code based on location. But it does represent SAS’ expansion of the Customer Contact Center, and that’s good news for our users. Here’s the story behind my made-up proc.

My mission

“Buon giorno!” “Guten Tag!” “Bonjour!” Excitement is in the air, the team buzzes. I’m not at an international airport, I’m at the new SAS office in Dublin, Ireland. I’d been given a one-month assignment to help expand operations, providing training in the Customer Contact Center across channels to deliver exceptional customer support and create an enhanced customer experience around the globe. It was such a rewarding experience!

SAS is a global company with customers in 148 countries, at more than 80,000 sites. The EXPAT Procedure is what I’ve coined my month-long adventure in Dublin, training and supporting our newly expanded Customer Contact Center team. So, what does this mean for you? It means additional customer care and expanded hours for all your inquiries and requests. Win!

Bringing expanded customer service to Europe, Middle East and Africa

The expansion was announced last fall, when SAS revealed plans to open a new Inside Sales and Customer Contact Center in Dublin—an investment of around €40 million with a projected 150 new jobs to be created—to provide support across Europe, Middle East and Africa (EMEA).

The new office models the US Customer Contact Center (and this is where I come in), providing support for customers in their channel of choice—be it social media, Live Chat, phone, email and/or web inquiries. We field general questions about SAS software, training, certifications or resources, as well as specific issues, like errors in your SAS log. The Customer Contact Center is here to assist, and now our customers in EMEA can benefit from the added support as well.

And we’re not just answering inquiries, we’re listening to our customers. We’re always looking at ways to make things easier to navigate, simpler to find, and faster to share. And we love customer feedback, whether direct or indirect, to enhance your experience with SAS.

The new team in Dublin is comprised of multi-lingual individuals with loads of experience in the tech industry. They have begun covering the United Kingdom, Ireland and Italy and it’s been amazing working with such a knowledgeable, patient and fun team with a great sense of humor. I think you’ll like them, too.

While I’ve been assisting with training the team on everything SAS, I’ve gotten a little training myself, working in a new office in a different country, surrounded by colleagues from more than 15 countries across the pond. A reminder of the wide reach of SAS, impact of Big Data analytics, and importance of our worldwide SAS users.

It’s an exciting time for the Customer Contact Center, SAS and our customers. If you’re located in EMEA, don’t hesitate to reach out to us!

tags: facebook, linkedin, sas customer contact center, social media, twitter

PROC EXPAT – Expanding SAS’ global customer service was published on SAS Users.

8月 262015
 

While not on the same level of Rush, I do fancy myself a fan of The Who. I'm particularly fond of the band's 1973 epic, Quadrophenia. From the track "5:15": Inside outside, leave me alone Inside outside, nowhere is home Inside outside, where have I been? The inside-outside distinction is rather apropos […]

The post Data integration: Comparing traditional sources and big data appeared first on The Data Roundtable.