marketing planning

5月 152018
 

Editor's note: Learn more about SAS 360 Plan, the latest addition to the SAS Customer Intelligence 360 solution. We all know that digital platforms have transformed the role of marketing in the last few years; however, in many organizations, marketing operations hasn’t kept pace with that innovation. Marketers need to be [...]

Purpose-driven marketing planning with SAS Customer Intelligence 360 was published on Customer Intelligence Blog.