path analysis

5月 232018
 

Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is [...]

SAS Customer Intelligence 360: Path analysis for re-engagement was published on Customer Intelligence Blog.

8月 192014
 
Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. Using SAS Visual Analytics you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing all […]