predictive analytics

SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML

 AI, analytic base tables, machine learning interpretability, marketing analytics, predictive analytics  No Responses »
3月 262020
 

Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are [...]

SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML was published on Customer Intelligence Blog.

In business, the beautiful game is analytics. And women are playing an ever-increasing role.

 analytic heroes, analytic talent, predictive analytics, sports analytics, women in analytics  No Responses »
6月 072019
 

Soccer (or football) fans everywhere will turn their eyes to France over the next month to cheer on amazing women from 24 countries contending on the global stage. These women compete at the highest level in an area that for too long was viewed as a man’s game. In many [...]

In business, the beautiful game is analytics. And women are playing an ever-increasing role. was published on SAS Voices by Oita Coleman

In business, the beautiful game is analytics. And women are playing an ever-increasing role.

 analytic heroes, analytic talent, predictive analytics, sports analytics, women in analytics  No Responses »
6月 072019
 

Soccer (or football) fans everywhere will turn their eyes to France over the next month to cheer on amazing women from 24 countries contending on the global stage. These women compete at the highest level in an area that for too long was viewed as a man’s game. In many [...]

In business, the beautiful game is analytics. And women are playing an ever-increasing role. was published on SAS Voices by Oita Coleman

SAS Customer Intelligence 360 Meets SAS Viya: Show me the demo

 customer analytics, decision management, predictive analytics, segmentation  No Responses »
3月 282019
 

Over the past couple of years, I've written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let's transition to the ultimate show – the demo. In the forty minute video below, observe how SAS Customer Intelligence [...]

SAS Customer Intelligence 360 Meets SAS Viya: Show me the demo was published on Customer Intelligence Blog.

Practical approaches to new product forecasting using structured and unstructured data

 --Forecasting, --Retail, new product forecasting, New Products, predictive analytics  No Responses »
2月 192019
 

When it comes to forecasting new product launches, executives say that it's a frustrating, almost futile, effort. The reason? Minimal data, limited analytic capabilities and a general uncertainty surrounding a new product launch. Not to mention the ever-changing marketplace. Nevertheless, companies cannot disregard the need for a new product forecast [...]

Practical approaches to new product forecasting using structured and unstructured data was published on SAS Voices by Charlie Chase

Practical approaches to new product forecasting using structured and unstructured data

 --Forecasting, --Retail, new product forecasting, New Products, predictive analytics  No Responses »
2月 192019
 

When it comes to forecasting new product launches, executives say that it's a frustrating, almost futile, effort. The reason? Minimal data, limited analytic capabilities and a general uncertainty surrounding a new product launch. Not to mention the ever-changing marketplace. Nevertheless, companies cannot disregard the need for a new product forecast [...]

Practical approaches to new product forecasting using structured and unstructured data was published on SAS Voices by Charlie Chase

SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

 --Digital Marketing, --Model Management, Analytical Personalization, customer analytics, decision management, Digital Analytics, Personalized Marketing, predictive analytics, Propensity Modeling  No Responses »
12月 062018
 

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a [...]

SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing was published on Customer Intelligence Blog.

SAS Customer Intelligence 360: Model management for competitive differentiation [Part 2]

 --Digital Marketing, --Model Management, customer analytics, customer decisioning, Digital Analytics, marketing analytics, Personalized Marketing, predictive analytics, Propensity Modeling  No Responses »
11月 302018
 

In part one of this blog posting series, we introduced that the analytics lifecycle is much more than authoring models. As brands develop and invest into creating models to solve critical business problems, so does the requirement to manage these assets as valuable competitive differentiators. In part two of this [...]

SAS Customer Intelligence 360: Model management for competitive differentiation [Part 2] was published on Customer Intelligence Blog.

Will 2019 be the year of an IoT epiphany in retail?

 AIoT, customer experience, omnichannel, predictive analytics, retail analytics  No Responses »
11月 292018
 

Whether you're reading industry articles about smart tags or analyst reports about inventory tracking, you've probably noticed an uptick in coverage on the adoption of IoT (and RFID) in retail. Since I've been following these topics for awhile, I've decided to dedicate a series of posts on the ways IoT can be used [...]

Will 2019 be the year of an IoT epiphany in retail? was published on SAS Voices by Greg Heidrick