Real-time analytics is, at its most basic, being able to present the right offer at the right time. And it’s the ultimate competitive differentiator in today’s age of highly valued customer experiences. Marketers need to understand why this capability is so important to customers, and how to implement this kind [...]
As technology and analytics continue to evolve, we're seeing new opportunities not only in the way that we analyze data, but also in deployment options. More specifically, real-time deployment of analytical algorithms that enable organizations to detect and respond to security threats, offer timely incentives to customers, and mitigate risk by detecting compliance […]
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Is text analytics part of your current analytical framework? For many SAS customers, the answer is yes, and they've uncovered significant value by integrating this technology. As text data continues to explode in volume, SAS Event Stream Processing can be used to analyze not only high-velocity structured data, but also unstructured […]