sas global forum

4月 072017
 

“This conference has been one of my best because I’ve learned about GatherIQ, a social, good cause initiative that’s made me think about the bigger picture, and how I can help people who need help,” said a SAS Global Forum attendee who heard about SAS’ new data-for-good crowdsourcing app at [...]

Using data for good with GatherIQ was published on SAS Voices by Becky Graebe

4月 072017
 

“This conference has been one of my best because I’ve learned about GatherIQ, a social, good cause initiative that’s made me think about the bigger picture, and how I can help people who need help,” said a SAS Global Forum attendee who heard about SAS’ new data-for-good crowdsourcing app at [...]

Using data for good with GatherIQ was published on SAS Voices by Becky Graebe

4月 052017
 

Emma Warrillow, President of Data Insight Group, Inc., believes analysts add business value when they ask questions of the business, the data and the approach. “Don’t be an order taker,” she said.

Emma Warrillow at SAS Global Forum.

Warrillow held to her promise that attendees wouldn’t see a stitch of SAS programming code in her session Monday, April 3, at SAS Global Forum.

Not that she doesn’t believe programming skills and SAS Certifications aren’t important. She does.

Why you need communication skills

But Warrillow believes that as technology takes on more of the heavy lifting from the analysis side, communication skills, interpretation skills and storytelling skills are quickly becoming the data analyst’s magic wand.

Warrillow likened it to the centuries-old question: If a tree falls in a forest, and no one is around to hear it, did it make a sound? “If you have a great analysis, but no one gets it or takes action, was it really a great analysis?” she asked.


If you have a great analysis, but no one gets it or takes action, was it really a great analysis?
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To create real business value and be the unicorn – that rare breed of marketing technologist who understands both marketing and marketing technology – analysts have to understand the business and its goals and operations.

She offered several actionable tips to help make the transition, including:

1. Never just send the spreadsheet.

Or the PowerPoint or the email. “The recipient might ignore it, get frustrated or, worse yet, misinterpret it,” she said. “Instead, communicate what you’ve seen in the analysis.”

2. Be a POET.

Warrillow is a huge fan of the work of Laura Warren of Storylytics.ca. who recommends an acronym approach to data-based storytelling and making sure every presentation offers:

  • Purpose: The purpose of this chart is to …
  • Observation: To illustrate that …
  • Explanation: What this means to us is …
  • Take-away or Transition: As a next step, we recommend …

3. Brand your work.

“Many of us suffer from a lack of profile in our organizations,” she said. “Take a lesson from public relations and brand yourselves. Just make sure you’re a brand people can trust. Have checks and balances in place to make sure your data is accurate.”

4. Don’t be an order taker.

Be consultative and remember that you are the expert when it comes to knowing how to structure the campaign modeling. It can be tough in some organizations, Warrillow admitted, but asking some questions and offering suggestions can be a great way to begin.

5. Tell the truth.

“Storytelling can be associated with big, tall tales,” she said. “You have to have stories that are compelling but also have truth and resonance.” One of her best resources is The Four Truths of the Storyteller” by Peter Gruber, which first appeared in Harvard Business Review December 2007.

6. Go higher.

Knowledge and comprehension are important, “but we need to start moving further up the chain,” Warrillow said. She used Bloom’s Taxonomy to describe the importance of making data move at the speed of business – getting people to take action by moving into application, analysis, synthesis and evaluation phases.

7. Prepare for the future.

“Don’t become the person who says, ‘I’m this kind of analyst,’” she said. “We need to explore new environments, prepare ourselves with great skills. In the short term, we’re going to need more programming skills. Over time, however, we’re going to need interpretation, communication and storytelling skills.” She encouraged attendees to answer the SAS Global Forum challenge of becoming a #LifeLearner.

For more from Warrillow, read the post, Making data personal: big data made small.

7 tips for becoming a data science unicorn was published on SAS Users.

4月 052017
 

In an industry full of word people, it's not uncommon to hear journalists lament, “Data, what are you doing here!?” But today, data is a tool in the newsroom, and reporters need to know how to analyze and present data to readers as part of their role in communicating information to the public. Amanda [...]

What can a BBC data journalist teach you about data visualization? was published on SAS Voices by Becky Graebe

4月 042017
 

Two minutes in, I knew the 2017 SAS Global Forum Technology Connection would be anything but typical or average. Maybe that’s because SAS’ Chief Technology Officer Oliver Schabenberger was running the show, and nothing he does is ever typical or average. His first surprise of the morning was his entrance. [...]

Impressive technology, surprising connections was published on SAS Voices by Marcie Montague

4月 032017
 

At Opening Session, SAS CEO Jim Goodnight and Alexa have a chat using the Amazon Echo and SAS Visual Analytics.

Unable to attend SAS Global Forum 2017 happening now in Orlando? We’ve got you covered! You can view live stream video from the conference, and check back here for important news from the conference, starting with the highlights from last night’s Opening Session.

While the location and record attendance made for a full house this year, CEO Jim Goodnight explained that there couldn’t be a more perfect setting to celebrate innovation than the world of Walt Disney. “Walt was a master innovator, combining art and science to create an entirely new way to make intelligent connections,” said Goodnight. “SAS is busy making another kind of intelligent connection – the kind made possible by data and analytics.”

It’s SAS’ mission to bring analytics everywhere and to make it ambient. That was exactly the motivation that drove SAS nearly four years ago when embarking on a massive undertaking known as SAS® Viya™. But SAS Viya – announced last year in Las Vegas – is more than just a fast, powerful, modernized analytics platform. Goodnight said it’s really the perfect marriage of science and art.

“Consider what would be possible if analytics could be brought into every moment and every place that data exists,” said Goodnight. “The opportunities are enormous, and like Walt Disney, it’s kind of fun to do the impossible.”

Driving an analytics economy

Executive Vice President and Chief Marketing Officer Randy Guard took the stage to update attendees on new releases available on SAS Viya and why SAS is so excited about it. And he explained the reason for SAS Viya comes from the changes being driven in the analytics marketplace. It’s what Guard referred to as an analytics economy – where the maturity of algorithms and techniques progress rapidly. “This is a place where disruption is normal, a place where you want to be the disruptor; you want to be the innovator,” said Guard. That’s exactly what you can achieve with SAS Viya.

As if SAS Viya didn’t leave enough of an impression, Guard took it one step further by inviting Goodnight back on stage to give users a preview into the newest innovation SAS has been cooking up. Using the Amazon Echo Dot – better known as Alexa – Goodnight put cognitive computing into action as he called up annual sales, forecasts and customer satisfaction reports in SAS® Visual Analytics.

Though still in its infant stages of development, the demo was just another reminder that when it comes to analytics, SAS never stops thinking of the next great thing.

AI: The illusion of intelligence

On his Segway, Executive Vice President and Chief Technology Officer Oliver Schabenberger talks AI at the SAS Global Forum Opening Session.

With his Segway Mini, Executive Vice President and Chief Technology Officer Oliver Schabenberger rolled on stage, fully trusting that his “smart legs” wouldn’t drive him off and into the audience. “I’ve accepted that algorithms and software have intelligence; I’ve accepted that they make decisions for us, but we still have choices,” said Schabenberger.

Diving into artificial intelligence, he explained that today’s algorithms operate with super-human abilities – they are reliable, repeatable and work around the clock without fatigue – yet they don’t behave like humans. And while the “AI” label is becoming trendy, true systems deserving of the AI title have two distinct things in common: they belong to the class of weak AI systems and they tend to be based on deep learning.

So, why are those distinctions important? Schabenberger explained that a weak AI system is trained to do one task only – the system driving an autonomous vehicle cannot operate the lighting in your home.

“SAS is very much engaged in weak AI, building cognitive systems into our software,” he said. “We are embedding learning and gamification into solutions and you can apply deep learning to text, images and time series.” Those cognitive systems are built into SAS Viya. And while they are powerful and great when they work, Schabenberger begged the question of whether or not they are truly intelligent.

Think about it. True intelligence requires some form of creativity, innovation and independent problem solving. The reality is, that today’s algorithms and software, no matter how smart, are being used as decision support systems to augment our own capabilities and make us better.

But it’s uncomfortable to think about fully trusting technology to make decisions on our behalf. “We make decisions based on reason, we use gut feeling and make split-second judgment calls based on incomplete information,” said Schabenberger. “How well do we expect machines to perform [in our place]when we let them loose and how quickly do we expect them to learn on the job?”

It’s those kinds of questions that prove that all we can handle today is the illusion of intelligence. “We want to get tricked by the machine in a clever way,” said Schabenberger. “The rest is just hype.”

Creating tomorrow‘s analytics leaders

With a room full of analytics leaders, Vice President of Sales Emily Baranello asked attendees to consider where the future leaders of analytics will come from. If you ask SAS, talent will be pulled from universities globally that have partnered with SAS to create 200 types of programs that teach today’s students how to work in SAS software. The commitment level to train up future leaders is evident and can be seen in SAS certifications, joint certificate programs and SAS’ track toward nearly 1 million downloads of SAS® Analytics U.

“SAS talent is continuing to building in the marketplace,” said Baranello. “Our goal is to bring analytics everywhere and we will continue to partner with universities to ready those students to be your successful employees.”

Using data for good

More than just analytics and technology, SAS’ brand is a representation of people who make the world a better place. Knowing that, SAS announced the development of GatherIQ – a customized crowdsourcing app that will begin with two International Organization for Migration (IMO) projects. One project will specifically focus on global migration, using data to keep migrants safe as they search for a better life. With GatherIQ, changing the world might be as easy as opening an app.

There's much more to come, so stay tuned to SAS blogs this week for the latest updates from SAS Global Forum!

SAS Viya, AI star at SAS Global Forum Opening Session was published on SAS Users.

4月 032017
 

What is SAS Global Forum if it isn't a conference that celebrates the ways that individuals can make a difference with data and analytics? Indeed, one of my favorite tweets from last night's opening session said: If the keynote sessions were just video biographies about how data people matter I would [...]

Data-for-good takes center stage at SAS Global Forum was published on SAS Voices by Alison Bolen

3月 232017
 

SAS® users have an easy and convenient way to quickly obtain useful information (referred to as metadata) about their SAS session with a number of read-only SAS DICTIONARY tables or SASHELP views. At any time during a SAS session, information about currently defined system options, libnames, tables, columns and their [...]

The post Exploring the content of the DICTIONARIES table and VSVIEW SASHELP view appeared first on SAS Learning Post.

3月 222017
 

Editor's note: The following post is from Scott Leslie, PhD, Manager of Advanced Analytics for MedImpact Healthcare Systems, Inc. Scott will be one of the Code Doctors at SAS Global Forum 2017.

Learn more about Scott.

VISIT THE CODE CLINIC AT SASGF 2017

$0 copay, no deductible.  No waiting rooms, no outdated magazines. What kind of doctor’s office is this? While we might not be able to help with that nasty cough, SAS Code Doctors are here to help – when it comes to your SAS code, that is.

Yes, the Code Doctors return to SAS Global Forum 2017! This year the Code Clinic will have over 20 SAS experts on-call to answer your questions on syntax, SAS Solutions, best practices and concepts across a broad range of SAS topics/applications, including Base SAS, macros, report writing, ODS, SQL, SAS Enterprise Guide, statistics, and more. It’s a fantastic opportunity to review code, ask questions, develop and brainstorm with peers who have decades of experience using SAS. Bring your code on paper, a flash drive, or a laptop. We’ll have 3-4 laptops with several versions of SAS software installed: 9.1.3 to 9.4 and EG 4.1 to 7.1. And if we can’t answer your coding question at the clinic, we can easily refer you to a specialist, namely the SAS R&D section of the Quad.

So, take advantage of this personalized learning experience in the Lower Quad area of the conference. Clinic office hours are:

  • Monday 4/3, 10:00 am - 3:30 pm
  • Tuesday 4/3, 9:30 am – 2:00 pm and 3:30 pm – 6:00 pm

Here’s the detailed schedule of our all-star code doctor lineup. If you haven’t heard of these names yet, you have now...

/*Just by reading this blog…*/.

 

About Scott Leslie

Scott Leslie, PhD, is Manager of Advanced Analytics for MedImpact Healthcare Systems, Inc. with over15 years of SAS® experience in the pharmacy benefits and medical management field. His SAS knowledge areas include SAS/STAT, Enterprise Guide, and Visual Analytics. Scott presents at local, regional and international SAS user group conferences as well at various clinical and scientific conferences. He is a former executive committee member of the Western Users of SAS Software (WUSS) and contributes to the San Diego SAS Users’ Group (SANDS).

Visit the code clinic at SAS Global Forum was published on SAS Users.

3月 172017
 

As a SAS instructor, I’m often on the road, but, in April, my work travel path is going to take me to a place I haven’t visited since I was 12 years old. The occasion?  SAS Global Forum 2017.  The location?  Walt Disney World® in Orlando. While the main conference [...]

The post Visiting Open Attractions and Open SAS appeared first on SAS Learning Post.