The SAS Jedi Mark Jordan presents his SAS Global Forum 2018 paper "Working with Big Data in SAS"
SAS has never been able to sit idle and watch from the sidelines as crises ensue. Why? Because we know that good can be made possible if data is put to work. SAS Global Forum opening session spotlighted four real-life examples of how SAS is showing up and improving the [...]
Bright lights, a packed house, loud music and high energy – these are the elements that come to life every year in the SAS Global Forum opening session. But it’s not just about the entertainment and energy. Each year, the Sunday night opening session sets the stage for conference attendees. [...]
Ask the question, and watch new discoveries unfold was published on SAS Voices by Anjelica Cummings
When we breathe, we breathe in and breathe out. If we choose only one or the other, the results are disastrous.
The same principle applies to professional growth and development. Whether we are programmers, statisticians, teachers, students, or writers, we benefit from taking in and giving back. We "take in" when we learn something new: a new fact, a new skill, or a new technique. We "give back" when we share one of our talents with someone else, such as when we teach, mentor, or coach. Taking in and giving back reinforce each other and lead to a virtuous cycle of learning and sharing.
The COO at SAS, Oliver Schabenberger, often speaks about "lifelong learning" and encourages employees to grow and learn. Learning prevents stagnation, fosters creativity, and benefits the company as well as the individual. SAS also encourages giving back by promoting the Data For Good movement, STEM education, community outreach, and more.
In my own career, writing this blog promotes my professional growth, as does my involvement in the SAS Support Communities. These activities require me to take in and give back. I take in when I research a blog topic, when I read a journal article, and when I search the SAS documentation. I give back when I share a programming trick, a statistical method, or an interesting mathematical tidbit.
Conferences provide a unique opportunity for taking in and giving back. This week I am at SAS Global Forum, where I will give several presentations and talk with SAS customers about their data and business problems. But I will also take in information from the other attendees. I expect to learn as much as I teach. I expect to return home full of energy and excitement from days of give and take.
Breathing in and breathing out is easy. Taking in and giving back can be harder when you face the day-to-day demands of a job and family. How do you make time in your day to learn new things? How do you share your knowledge? Are these activities valued at your company? Leave a comment.
I’m excited because in a couple days I will fly to Denver for SAS Global Forum 2018, the biggest SAS conference of the year, attended by thousands.
If you are coming, I hope you will attend the presentation that Lora Delwiche and I have. It is “SAS Studio: A New Way to Program in SAS” on Wednesday April 11, 10:00-11:30am in Meeting Room506.
It’s a Hands On Workshop so it’s best if you can be there in person. If you can’t, you can still read the paper.
In fact, you can access the proceedings for the entire conference.
And better still, you can attend the conference online. Selected events can be viewed live including the Opening Session Sunday, April 8, 7:00-8:30pm (MT).
And if you miss that, there is always a library of interesting videos available on demand.
SAS Global Forum 2018 is just days away, and if you're one of the 6,000 SAS users heading to Denver for the event, get ready for four days of learning from SAS peers, exchanging ideas, discovering new techniques for using SAS, and a bit of fun as well.
But what if you can't make the trip to Denver this year? Is there another way to experience some of the great content that will be shared there? I'm happy to say the answer is yes!
SAS Global Forum 2018 Virtual Event
Once again, SAS will provide dozens of hours of live video streaming from the event. Register for an All-Access Pass and watch select sessions including Opening Session, keynote talks, select breakouts, Tech Talks, updates from The Quad, interviews with SAS executives and developers, and more. You can find livestream presentations and add them to your calendar here. Coverage will be available for on-demand viewing on SAS Global Forum Video Portal after the conference as well.
Get involved via Social Media
Video not your thing? No worries. SAS will provide several other ways to stay up to date. For starters, you can read any of a number of blog posts from the event. Posts will come from many different SAS blogs, but all posts from SAS Global Forum will be aggregated here.
If you're on LinkedIn, Twitter or Facebook, you can stay connected with what's happening and engage with attendees on SAS’ social media channels. Join the conversation, comment on some of the cool presentations you attended or viewed, discuss the exciting news coming out of the event, or simply follow along. The channels sure to have the most activity are the SAS Users LinkedIn group, the SAS Twitter account, the SAS Users Group Facebook page; and Instagram. The hashtag for SAS Global Forum is #SASGF; be sure to use the hashtag in all your posts.
SAS Global Forum 2018 Proceedings
If you want a deeper dive into a particular talk, or if you're interested in presentations that may not be part of the Live Stream, the proceedings for SAS Global Forum 2018 are already available. Here you'll find abstracts, PDF of papers, e-posters, slides, data files, and more.
With all the opportunities to follow along, connect and contribute, you can be a part of SAS Global Forum 2018, whether you're attending in person or not.
Enjoy the event...whether you're going or not!
Participate in SAS Global Forum 2018...even if you're not going was published on SAS Users.
SAS Global Forum 2018 takes place April 8-11 in Denver. The following post is from Sebastian Dziadkowiec and Piotr Czetwertynski, presenters at the event. You can join Sebastian and Piotr for their talk: “An Agile Approach to Building an Omni-Channel Customer Experience” on April 9 at 2 p.m. in Meeting Room 302. We'll also post their presentation here after the event has concluded.
Keys to building a successful and future-proof omni-channel customer experience
Most organizations acknowledge that building a seamless and consistent customer experience is critical to long-term success. The big question is: Now what? With all of the channels to stitch together – from brick and mortar experiences to online clicks – how do you track and make sense of all that customer data? And, more importantly, how do you use that data to create the very best customer experience?
Over many years of implementing SAS Customer Intelligence and helping our clients give their customers exactly what they want and when they want it, our team has identified some characteristics that make for successful projects. Here are some of the key components that most often make or break a Customer Intelligence project.
Time to market
Everyone likes to see value generated quickly and reaching the break-even point for project within weeks of project launch is critical. In case of campaign management, it is possible. Instead of following the traditional waterfall path, with all the IT-heavy components like requirements gathering and analysis, solution design, many streams of implementation and testing, it is worth considering releasing a minimum viable product as soon as possible. Such approach allows us to focus on delivering business value and field-testing all the creative ideas, rather than building an IT system in perfect accordance to requirements, and one that may no longer be relevant at the day of release.
Applying analytics in the decisioning process
Go beyond traditional, rule-based approach to get the most out of the data you have. Nowadays, everyone speaks about machine learning, big data, NBA, artificial intelligence and so on. It is up to each organization and CI project to forge those fancy buzz words into real value, by embedding advanced analytics techniques in the decisioning process. There are many ways to boost various use cases by the advanced methods; make sure you will be able to use all you need and integrate their results seamlessly, regardless of when and how you engage with your customers.
While working on a CI project you should also keep in mind other areas: project organization, building a future-proof solution that will stay relevant for years, and constant search for additional opportunities to use available data and solutions to generate incremental value beyond the core scope of customer intelligence project.
There isn’t a one-size fits all approach to implementing a CI project, but these lessons learned can greatly increase your chances for project success – successful delivery generating a high ROI in a short timeframe while staying relevant in the long run - through the very best possible customer experience.
Find out more at the SAS Global User Forum 2018
Join Sebastian and Piotr for their “An Agile Approach to Building an Omni-Channel Customer Experience” Breakout Session at SAS Global Forum April 9 at 2 p.m. in Meeting Room 302.
About the Authors
Piotr is Customer Analytics Manager in Accenture. He has 11 years of experience in Campaign Management and Analytics. Currently he is one of the people responsible for launching of Accenture Center of Excellence for SAS CI in Warsaw, Poland.
Piotr recently focuses on solutioning & strategy in the areas of campaign management, BI & Analytics.
Sebastian has 8 years of experience in technology and management consulting, mostly in communications industry. He went through the entire project lifecycle on numerous engagements, starting from programmer, through business and technical analyst, up to solution architect and team manager on large-scale analytics projects.
Sebastian specializes in analytics solutions technology architecture, particularly focusing on customer intelligence and big data. He serves as technology lead in Accenture Center of Excellence for SAS CI in Warsaw, Poland.
Being the Graph Guy, I wanted to know about all the "data visualization" presentations at the upcoming SAS Global Forum 2018 conference. I tried going through the official interface to search for such sessions, but it was difficult (impossible?) to know that I had found them all. Therefore I created [...]
The post 100+ presentations about data visualization at SAS Global Forum! appeared first on SAS Learning Post.
SAS Global Forum 2018 takes place April 8-11 in Denver. The event will attract nearly 6,000 SAS professionals from around the world and from nearly every industry for the a learning and networking experience second to none. At this year's event I'll be presenting the paper Getting More Insight into Your Forecast Errors with the GLMSELECT and QUANTSELECT Procedures on Tuesday, April 10 from 2:30-3:30 in Meeting Room 401. SAS Global Forum is my favorite SAS user event for so many reasons. Here are my top 10 reasons I'm particularly excited about this year's event.
Reason #1: Opening Session
It's always impressive to see the latest and greatest SAS software has to offer. I'm particularly looking forward to hearing the latest SAS Viya news and developments in Machine Learning. Keynotes by Oliver Schabenberger and other SAS Executives highlight the event.
Reason #2: Meeting my favorite SAS bloggers
It's inspiring to see how Rick Wicklin, Robert Allison, Chris Hemedinger and Sanjay Matange spend a lot of (spare?) time to provide SAS Tips for the SAS Community and SAS blogs. Thank you!
Reason #4: Co-Authoring paper 2419: "An Easier and Faster Way to Untranspose a Wide File"
You'll learn important data prep and data quality tasks and the and benefits of using @SASsoftware code to perform these task.
Reason #5: Meeting other SAS Press authors
It'll be a lot of fun meeting other SAS book authors including Tricia Aanderud, Sanjay Matange, Rick Wicklin, Chris Hemedinger and Robert Allison to discuss their experiences and meet the charming ladies of the SAS Press team.
Reason #6: Meeting SAS Press readers
Excited about meeting the SAS users who read SAS books at the SAS Press booth in the QUAD to discuss their experiences with SAS software for analytics.
Reason #7: Taking care of our SAS customers from Austria, Germany and Switzerland
It'll be good to see that many SAS software users from our region, many of whom are travelling to Denver to see news on SAS analytics, Machine Learning, Deep Learning, Artificial Intelligence and SAS Viya.
Reason #8: Meeting students who use SAS
It will be exhilarating exchanging ideas with students using SAS software for their research and classes. It's so refreshing to see the increasing interest in SAS from universities around the world.
Reason #9: Getting inspired
Always a great thing to see nearly 6,000 people with an interest in SAS software and SAS analytics interacting and exchanging best practices. I always return to work with a renewed sense of motivation and energy.
Reason #10: Interest in my SAS books and papers
Thanks a lot for your interest in my work! It is always a pleasure to discuss all things SAS with each and every one of you.
Hope to see many of you in Denver!
In the medical field, an autopsy is valuable because it helps you understand the cause of death. But, what’s more valuable is identifying the leading indicators of an illness so that you can address it before the Grim Reaper comes knocking. Best in class organizations are taking a similar approach to their fraud detection, shifting from a purely hindsight view to insights and even foresight – getting out in front of the fraud before it happens, revenue is lost, reputation damaged and regulators apply even more pressures.
Proactively detecting fraud isn’t easy though. There is the nature of the challenge itself: Fraud is a behavioral problem and one that is dynamic, complex and often sophisticated. Then, there is the data challenge – lots of it and in many different formats, including structured and unstructured. Next is the analytics. There are many techniques available, and some might be good, and others not. Finally, the technology. There is no shortage of solutions, but they can be expensive and organizations need to beware of ending up with a collection of siloed, single-point solutions that don’t tell the full story.
That said, unless you’re willing to close your business, which is the only surefire way to get to 0% fraud, you’ve got to tackle it.
How to tackle fraud?
For starters, I advise leaders to define their risk appetite and tolerance. What is the level of risk that you – and the organization – can live with? If you can live with 5%, let’s say, then that’s your true North and benchmark to measure against. Once the risk appetite is set, next comes the balancing act of strategic long-term view and tactical short-term needs plus balancing fraud prevention against the customer experience, and more. Then, make sure you have the data, technology, people, processes, governance and analytics in place to continuously measure and refine.
What we are seeing today is that analytics is a key component of moving fraud detection from hindsight to foresight. It starts with dividing risk into three classes. The first is what you know. I have fraud, it’s happening, and I can put business rules in place to detect it. It’s a repeatable pattern that usually responds well to the “if x, then y” formula. The second class is what you do not know. This is about anomaly detections and can often be found by highlighting things that don’t happen often, but stand out when they do. The third, and most challenging class, is when you don’t even know what you’re looking for. Is it a needle in a haystack? Maybe a rusty nail? This is where AI and ML come in play.
Applying best-in-class tools allows organizations to ingest enormous sets of data, including text, voice, social, structured and unstructured data. Adding best-in-class analytics helps to sort the noise from signals, and advanced analytics including Artificial Intelligence, Machine Learning and Natural Language Processing enable organizations to move faster, by processing in real time, and benefit from iterative learning, where humans help models become smarter and smarter until they can improve themselves every single time. And, of course, the best solutions provide an end-to-end analytics lifecycle from data to analytics to insights.
There’s no question that fraud is complex and challenging, but unless you’re willing to send your business to the morgue – and close your doors forever – you’ve got to tackle it. And, thanks to advances in analytics, we can help stop fraud before it starts.
Find out more at the SAS Global User Forum 2018
Join Constantine Boyadjiev for his “Suspect Behavior Identification through Sentiment Analysis and Communication Surveillance” Breakout Session at SAS Global Forum 2018 April 10 at 3 p.m. in Mile High Ballroom Theater C.
Move fraud detection from hindsight to insight to foresight was published on SAS Users.