sas global forum

3月 072018
 

The R SWAT package (SAS Wrapper for Analytics Transfer) enables you to upload big data into an in-memory distributed environment to manage data and create predictive models using familiar R syntax. In the SAS Viya Integration with Open Source Languages: R course, you learn the syntax and methodology required to [...]

The post Use R to interface with SAS Cloud Analytics Services appeared first on SAS Learning Post.

3月 072018
 

Are you going to Denver, Colorado, and wondering what fun/interesting/eclectic things you can do there? Then this is the map for you! For the past couple of years, I've made maps of the city SAS Global Forum is in, pointing out some of the attractions that conference attendees might want [...]

The post What to do in Denver, during SAS Global Forum! appeared first on SAS Learning Post.

2月 282018
 

Goutam Chakraborty is a busy man. In addition to serving as SAS professor of marketing analytics at Oklahoma State University, Dr. Chakraborty is the director and founder of the SAS and Oklahoma State University MS in Business Analytics and an award winning author and professor. He teaches courses in such areas as business analytics, marketing analytics, data mining, marketing research, and web strategy, and has been preparing students to enter the workforce with advanced skills in marketing and analytics for more than 20 years. Throw in the regular consulting engagements he has with some of the world's top companies and it makes you wonder if Dr. Chakraborty has time to add anything else to his already full plate. Well, this year at least, you add SAS Global Forum 2018 Chair to the list - likely at the expense of a good night's sleep.

As the largest gathering of SAS users in the world, SAS Global Forum will attract more than 5,000 SAS professionals for several days of learning and networking. Recently, I sat down with Dr. Chakraborty to talk with him a bit about this year's conference, which takes place April 8-11, 2018 in Denver. I left excited about SAS Global Forum 2018 and, at the expense of losing credibility as a fair and balanced reporter, convinced that Dr. Chakraborty is one of the nicest individuals you'll ever meet.

Larry LaRusso: I know you've been preparing to chair SAS Global Forum 2018 for more than three years, but now that the event is only a few weeks away, how excited are you to kick this thing off?
Goutam Chakraborty: More excited than you know Larry. I've participated in many SAS Global Forums, but serving as chair gives you the ability to influence every aspect of the event, from speaker and content selection to charity-related events and networking opportunities. It's been a wonderful opportunity to give back to the SAS user community, one I'll never forget.

LL: What excites you most about this year's event?
GC: There are so many new things about this year's conference, all geared toward providing an enriching experience for all SAS users. I'll mention three that immediately come to mind.

One thing we've tried to do well this year is connect industry with academics. While we'll have a full program of events and talks specifically geared toward students and professors, this year we'll emphasize partnerships with industries in a new way. I might be most excited about Sunday's Talent Connection. This event brings students and SAS professionals together to network, discuss career opportunities and share knowledge, research and partnership opportunities that might exist with each other. I anticipate it being a great success for both students and industry looking to connect with young analytical talent.

Another strong focus for us is career development and learning for SAS users at all levels. We'll have a full menu of traditional training and certification opportunities for data scientists, business and data analysts and SAS programmers, but we're also providing opportunities to build on soft-skills development, such as networking, analytical story-telling and much more. We'll also have an on-site Learning Lab, available for several hours each day, where users can explore more than 25 e-learning courses for free.

Finally, I'll mention our volunteer opportunities. We'll have several ways for users to give back, but I'm particularly excited about our STEM-related charity event. During meals and evening networking receptions, both Monday and Tuesday, attendees will have the opportunity to work with RAFT Colorado (Resource Area For Teaching), and build STEM-inspired teaching kits for local teachers to use in their classrooms. Each kit will repurpose educational items RAFT has collected and make them available to teachers as creative tools for teaching STEM – inspiring the next generation of thinkers, innovators, problem-solvers and creators. It's an extraordinary opportunity to impact local area children.

LL: Speaking of extraordinary, this year's conference theme is "Inspire the Extraordinary." What does that theme mean to you?
GC: It means never accept "good enough." I always tell my students to push for something above and beyond what's expected of them, to be extra-ordinary. We expect the same for this year's SAS Global Forum. Knowing the event like I do, I feel confident we're going to deliver a SAS Global Forum that surprises and delights our users in a way they didn't expect.

LL: We all know that one of the best things about SAS Global Forum is its incredible content. What can you tell us about the content you’re putting together for this year’s event?
GC: Thanks to tons of hard work and research from a lot of SAS users, we've selected fantastic content from renowned speakers from across the world. Perhaps the best part of our content planning this year is the variety. Topics range from deep hard-core programming to high-level strategic thinking about data and analytics. From sessions that will help you to develop yourself personally as a better human-being to learning about optimizing Monday night NFL schedule for best viewership to thinking strategically about data as a currency – there is something of value for everyone.

SAS Global Forum 2018LL: SAS Global Forum is likely to attract more than 5,000 data scientists, analytics professionals and business leaders. Every year it amazes me how many of those users are attending SAS Global Forum for the first time. What advice would you give first-timers?
GC: First piece of advice: Have a plan and build a personalized agenda so you don’t get overwhelmed by the large number of available sessions. Second, take every opportunity to engage and network with other attendees. One of the best things about this conference is how willing veteran SAS users (regulars at this conference) are to help and welcome newcomers. So, take advantage of it. If you are sitting down for breakfast or lunch, take the time to introduce yourself to people around you. You may be surprised where it could lead. I'd also encourage attendees to take time to visit the Quad. The Quad is a casual and interactive space where attendees can network with other SAS enthusiasts, view demos and visit with experts from SAS and our sponsors. And, last but not the least, have some fun! Attend the social events we have planned, especially the Kick Back Party at Mile High Stadium on Tuesday evening.

LL: As an academician, I know you’re passionate about learning? What additional learning opportunities, beyond the session talks, are available to attendees?
GC: There are so many learning opportunities at SAS Global Forum that it is mind-numbing. Of course, the 20 and 50 minute session talks are the main modes of content delivery, but there are also e-posters, table talks and super demos in the Quad. We'll also have dozens of pre-conference tutorials, post-conference training, and all the activity in the Learning Labs, including hands-on workshops and the ability to take individual e-learning courses.

LL: Given your personal interests, I know one of your goals for this year’s conference is to increase participation in the event for students and professors. Can you tell me a little more about the special events you have planned for this audience?
GC: For starters, SAS Global Forum is completely “free” for students! As long as you are a full-time enrolled student of an accredited, degree-granting academic institution you can attend free of charge. There are credit hour minimums that must be reached to be eligible, so I'd encourage students to visit the website for complete details.

Programmatically, we have the Sunday afternoon sessions entirely dedicated to academics. We have a fantastic academic keynote speaker, Temple Grandin from Colorado State University, and special training sessions for professors interested in teaching analytics at their universities. For students, we offer a number of opportunities to network and special courses, such as how to best use social media for networking while looking for a job, to help them make a successful transition from student to working professional. We also encourage students, and really anyone who has an interest, to attend the presentations students make as winners of the SAS Global Forum Student Symposium Student Symposium. Though closed now, the Symposium provides an opportunity for teams of two to four students and a faculty adviser to showcase their skills and compete with other teams in the application of SAS Analytics in solving a big data problem. This year, more than 60 teams entered; the top eight will present 20-minute talks during the event.

LL: Dr. Chakraborty, I've taken a lot of your time, but is there anything else you'd like to share with our readers?
GC: Actually, I'd like to thank the many volunteers who have helped put this conference together. From serving on our SAS Global Users Group Executive Board to helping evaluate and select talks, to serving in our Presenter Mentor Program, hundreds of users have invested their time to make this conference the best one yet. SAS Global Forum is truly a user's conference and we depend on the user community to plan, promote and execute so many tasks and activities related to the event. Though I can't call them out by name, I would be remiss if I didn't mention their contributions and take a minute to thank them.

LL: Well let's hope they're reading! Dr. Chakraborty, I want to thank you again for your time. I look forward to seeing you in Denver in April.

Visit the SAS Global Forum 2018 website for more information and to register. Conference Proceedings will be available shortly before the event begins.

Continue the conversation: Join our live Tweetchat, Wednesday, March 7, 2018

How are you inspiring the extraordinary?

The next analytics extraordinary use case is just waiting to be discovered. We believe that in the hands of lifelong learners, the future of data is unlimited, especially when education and business join forces. That is why we are warming up to SAS Global Forum 2018 in Denver with a tweetchat on Wednesday 7th March (simply search #SASchat or #SASGF). We kick off at 6pm CET, 5pm UK, noon ET and 9am Pacific. Will you join us? The discussion will kick off with the following questions, posed to our expert panel:

  • Why is there more interest in lifelong learning now?
  • How does lifelong learning contribute to the analytics economy?
  • What are your favorite examples of analytics in the not-for-profit sector?
  • How is the education sector influencing the development of citizen data scientists?
  • What trends do you see in the consumption of analytics?

A conversation with SAS Global Forum 2018 Chair Goutam Chakraborty was published on SAS Users.

2月 162018
 

pricing and promotionThe consumer packaged goods (CPG) and Retail industry are going through a period of significant change. Both retailers and manufacturers are struggling to find growth and improve profitability. One strategy is through consolidation - e.g., Kraft-Heinz, Keurig- Dr Pepper Snapple Group on the manufacturer side, as well as Safeway-Albertsons, Ahold-Delhaize, Walgreens-Rite Aid on the retailer side. The thinking here is that these mergers would lead to large operational efficiencies and focused growth strategies.

Another important lever to drive growth is pricing and promotion. Companies have realized the importance of getting the pricing right and running high-impact promotions in a highly competitive market. As consumer shop multiple channels and new retail formats begin to permeate (e.g., smaller format stores, new entrants such as Aldi and Lidl), the importance of price-promo continues to increase. Pricing and promotion have become the second largest item on CPG manufacturer’s P&L, after cost-of-goods. Similarly for retailers, price-promo decisions have become critical for growth, maybe even survival. This is manifested in the growth in investment focused on pricing and promotion decisions. In some cases this investment could be as much as 20-25% of net revenue of the company.

However, despite the heavy investment in price-promo, the impact of these decisions is declining. A recent IRI study indicated that the price and promo elasticities (response of volume to pricing change) have been steadily declining over the past 3-4 years. Consumers are willing to buy less when faced with decreases in “regular or base” price as well as promoted price.  The study indicated that the “lift” from promotions had decreased by about 1,000 basis points over the past four years.  There is, therefore, an immediate need to manage price and promotion decisions in a more creative and impactful manner.

Three areas of improvement

What does this mean? What can companies do to improve the impact of their pricing and promotion investment? We believe that there are three important areas of improvement. The first area is around a more refined understanding of the impact of price-promo decisions.  The new focus is on understanding the true impact of merchandising through both traditional and new lenses, including stockpiling, cross-retailer pricing and advanced price engines. Being able to more accurately predict the pattern of consumer behavior allows for automation and faster and better decisions.

The second area is around rapid and dynamic decision making. This involves a focus on new techniques such as Artificial Intelligence and Machine Learning to drive price-promo decisions. AI/ML is already getting entrenched within demand identification, product development and in-market execution as well as marketing. Within CPG and retail pricing, this will be accomplished by (a) speed in dealing with the regularly-repeated manual tasks in an efficient manner and (b) new levels of insight and accuracy based upon market trends that enable pricing analysts to focus their efforts on the areas that matter in a dynamic manner. It is imperative to move from a user-driven, manual pricing adjustments to dynamic “smart solutions.”

Another important area of change in pricing and promotion is “personalized pricing;”that is allowing manufacturers and retailers to customize price-promo decisions towards individual consumer/shopper segments. This is done by combining frequent shopper (FSP) data with traditional price-promo modeling for an in-depth evaluation of merchandising strategies as well as developing custom offers that would stimulate demand within these segments. IRI research shows that FSP/loyalty card holders react differently to brand price changes. For example, Brand Loyals react stronger to base price changes, while Brand Non-Loyals react stronger to base price reductions, promotional prices and quality merchandising tactics​.

In our session titled “New Frontiers in Pricing Analytics” at the SAS Global Forum 2018, we will provide a detailed overview of the state of the industry and how it is evolving. We will provide an overview of the new techniques and technologies in this space as well as where things are headed in the future. We hope to see you there.

 

Shifting sands in pricing and promotion was published on SAS Users.

2月 152018
 

How effective is your organization at leveraging data and analytics to power your business models?

This question is surprising hard for many organizations to answer.  Most organizations lack a roadmap against which they can measure their effectiveness for using data and analytics to optimize key business processes, uncover new business opportunities or deliver a differentiated customer experience. They do not understand what’s possible with respect to integrating big data and data science into the organization’s business model (see Figure 1).

the economic value of data

Figure 1: Big Data Business Model Maturity Index

My SAS Global Forum 2018 presentation on Tuesday April 10, 2018 will discuss the transformative potential of big data and advanced analytics, and will leverage the Big Data Business Model Maturity Index as a guide for helping organizations understand where and how they can leverage data and analytics to power their business models.

Digital Twins, Analytics Profiles and the Power of One

We all understand that the volume and variety of data are increasing exponentially.  Your customers are leaving their digital fingerprints across the Internet via their website, social media, and mobile devices usage.  The Internet of Things will unleash an estimated 44 Zettabytes of data across 7 billion connected people by 2020.

However, big data isn’t really about big; it’s about small. It’s about understanding your customer and product behaviors at the level of the individual.  Big Data is about building detailed behavioral or analytic profiles for each individual (see Figure 2).

Figure 2: Building Individual Behavioral or Analytic Profiles

If you want to better serve your customers, you need to understand their tendencies, behaviors, inclinations, preferences, interests and passions at the level of each individual customer.

Customers’ expectations of their vendors are changing due to their personal experiences.  From recommending products, services, movies, music, routes and even spouses, customers are expecting their vendors to understand they well enough that these vendors can provide a hyper-personalized customer experience.

Demystifying Data Science (AI | ML | DL)

Too many organizations are spending too much time confusing too many executives on the capabilities of data science.  The concept of data science is simple; data science is about identifying the variables and metrics that might be better predictors of business and operational performance (see Figure 3).

Figure 3: A Moneyball Definition of Data Science

Whether using basic statistics, predictive analytics, data mining, machine learning, or deep learning, almost all of data science benefits are achieved from the simple formula of: Input (A) → Response (B).

Source: Andrew Ng, “What Artificial Intelligence Can and Can’t Do Right Now”

By collaborating closely with the business subject matter experts to choosing Input (A), those variables and metrics that might be better predictor of performance, the data science team can achieve more accurate, more granular, lower latency Response (B).  And the creative creation and selection of Input (A) creatively has already revolutionized many industries, and is poised to revolutionize more.

Data Monetization and the Economic Value of Data

Data is an unusual asset – it doesn’t deplete, it doesn’t wear out and it can be used across an infinite number of use cases at near zero marginal cost.  Organizations have no other assets with those unique characteristics.  And while traditional accounting methods of valuing assets works well with physical assets, account methods fall horribly – dangerously – short in properly determining the economic value of data.

Instead of using traditional accounting techniques to determine the value of the organization’s data, apply economic and data science concepts to determine the economic value of the data based upon it’s ability to optimize key business and operational processes, reduce compliance and security risks, uncover new revenue opportunities and create a more compelling, differentiated customer experience (see Figure 4).

Figure 4: Data Lake 3.0: Collaborative Value Creation Platform

The data lake, which can house both data and analytic models, is transformed from a simple data repository into a “collaborative value creation platform” that facilities the capture, refinement and sharing of the data and analytic digital assets across the enterprise.

Creating the Intelligent Enterprise

When you add up all of these concepts and advancements – Big Data, Analytic Profiles, Data Science and the Economic Value of Data – organizations are poised for digital transformation (see Figure 5).

Figure 5: Achieving Digital Transformation

And what is Digital Transformation?

Digital Transformation is application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities.

Looking forward to seeing you at my SAS Global Forum 2018 session and helping your organizations on its digital transformation!

Data monetization and the economic value of data was published on SAS Users.

2月 142018
 

You might have seen a SAS Global Forum infographic floating around the web. And maybe you  wondered how you might create something similar using SAS software? If so, then this blog's for you - I have created my own version of the infographic using SAS/Graph, and I'll show you how [...]

The post Building a SAS Global Forum infographic appeared first on SAS Learning Post.

1月 132018
 

SAS Global Forum 2021 Conference ChairEach year the SAS Global Users Group Executive Board (SGUGEB) solicits applications for the SAS Global Forum Conference Chair for the conference three years from now. Individuals are identified, applications are requested, submitted applications are reviewed, candidates are interviewed, and finally a choice is made.

We are asking for interested individuals to submit their application for SAS Global Forum 2021 Conference Chair. Yep, 2021! The SGUGEB wants to ensure that each conference chair has time to learn, gather ideas, generate ideas, learn from their predecessors and determine the focus for their conference.

Three years?

Is three years really necessary? Yep! The first year you will be working with the current conference team and begin to understand all the ins and outs of planning the content, organizing the content, and delivering the content. You will play a key role on the conference team, either on the Content Advisory Team or on the Content Delivery Team. This will help you in understanding the various roles and responsibilities of each team.   In the second year, you will again play a key role on the conference team and will utilize the experience gained from the previous year to begin developing and determining your content focus, identify potential new initiatives, and begin to build your team. The third year is all about your conference and the implementation of the focus and initiatives you identified… all with the aid of your team of course.

Who are we looking for?

Good candidates should be active SAS users, authors, administrators, managers, and/or practitioners. Individuals should be active in the SAS community and other professional conferences and organizations as well. Good presentations and collaboration skills are a must. Also, candidates should have a vision on how they want to shape their conference to benefit the SAS Community. As an SASGF or Regional conference attendee, we have benefitted from the content and education we received. Those who have been a conference chair will tell you that it is an honor and a privilege to be able to shape the educational content delivered to our SAS Community.

My experience

As conference chair for SASGF 2016, I can tell you it was one of the most rewarding professional and personal experiences I have had. I was given the opportunity to work with a lot of intelligent and talented individuals who, like me, wanted to ensure that current and future SAS users have a place to learn and grow professionally. With over 5,000 attendees and Livestream content available to millions, my institution had increased visibility, I developed additional leadership skills (by chairing such a large international conference), and I got to know and spend time with some exceptional SAS users, SAS leaders and executives. The experience was worth all the time and effort I expended.

Ready to Apply

So, are you interested? If so, we invite you to peruse information about Conference Leadership and SAS Global Forum Conference Chair roles and responsibilities, as well as the many different volunteer opportunities that exist before, during and after SAS Global Forum, and then make an informed decision about whether to apply for conference chair.

I would encourage anyone interested in applying to submit an application. Information on how to apply is available here. As well, share this information with anyone you feel would make a great conference chair and remember that the application deadline is February 18, 2018.

Interested in being the SAS Global Forum 2021 Conference Chair? Apply Now! was published on SAS Users.

1月 132018
 

SAS Global Forum 2021 Conference ChairEach year the SAS Global Users Group Executive Board (SGUGEB) solicits applications for the SAS Global Forum Conference Chair for the conference three years from now. Individuals are identified, applications are requested, submitted applications are reviewed, candidates are interviewed, and finally a choice is made.

We are asking for interested individuals to submit their application for SAS Global Forum 2021 Conference Chair. Yep, 2021! The SGUGEB wants to ensure that each conference chair has time to learn, gather ideas, generate ideas, learn from their predecessors and determine the focus for their conference.

Three years?

Is three years really necessary? Yep! The first year you will be working with the current conference team and begin to understand all the ins and outs of planning the content, organizing the content, and delivering the content. You will play a key role on the conference team, either on the Content Advisory Team or on the Content Delivery Team. This will help you in understanding the various roles and responsibilities of each team.   In the second year, you will again play a key role on the conference team and will utilize the experience gained from the previous year to begin developing and determining your content focus, identify potential new initiatives, and begin to build your team. The third year is all about your conference and the implementation of the focus and initiatives you identified… all with the aid of your team of course.

Who are we looking for?

Good candidates should be active SAS users, authors, administrators, managers, and/or practitioners. Individuals should be active in the SAS community and other professional conferences and organizations as well. Good presentations and collaboration skills are a must. Also, candidates should have a vision on how they want to shape their conference to benefit the SAS Community. As an SASGF or Regional conference attendee, we have benefitted from the content and education we received. Those who have been a conference chair will tell you that it is an honor and a privilege to be able to shape the educational content delivered to our SAS Community.

My experience

As conference chair for SASGF 2016, I can tell you it was one of the most rewarding professional and personal experiences I have had. I was given the opportunity to work with a lot of intelligent and talented individuals who, like me, wanted to ensure that current and future SAS users have a place to learn and grow professionally. With over 5,000 attendees and Livestream content available to millions, my institution had increased visibility, I developed additional leadership skills (by chairing such a large international conference), and I got to know and spend time with some exceptional SAS users, SAS leaders and executives. The experience was worth all the time and effort I expended.

Ready to Apply

So, are you interested? If so, we invite you to peruse information about Conference Leadership and SAS Global Forum Conference Chair roles and responsibilities, as well as the many different volunteer opportunities that exist before, during and after SAS Global Forum, and then make an informed decision about whether to apply for conference chair.

I would encourage anyone interested in applying to submit an application. Information on how to apply is available here. As well, share this information with anyone you feel would make a great conference chair and remember that the application deadline is February 18, 2018.

Interested in being the SAS Global Forum 2021 Conference Chair? Apply Now! was published on SAS Users.

1月 102018
 

SAS Global Forum 2018 AwardsThis April, more than 5,000 SAS users and business leaders will converge on Denver CO for the premier event for SAS professionals: SAS Global Forum 2018. The event provides an excellent forum to expand your SAS knowledge and network with users of all skill levels. (Last year I found myself having lunch one day sandwiched between a consultant who had built a three-decade career around SAS and a graduate student who started using SAS three months earlier. How's that for diversity!)

And because SAS Global Forum attracts users from across the globe; in every industry imaginable; and from countless government and academic institutions, it really is a user event not to be missed. Thanks to the SAS Global Users Group Executive Board there are a couple of award programs in place to help those who might otherwise have a hard time getting to the event... well, get to the event!

New SAS® Professional Award

For relatively new SAS users who want to experience the conference for the first time, there's the New SAS® Professional Award. This award provides full-time SAS professionals with five years or less of SAS experience the opportunity to earn a free conference registration and one free pre-conference tutorial. You are eligible if you have never attended a SAS Global Forum in the past and would not otherwise be able to attend without assistance.

SAS® Global Forum International Professional Award

A similar award, the SAS® Global Forum International Professional Award, provides users outside of the 48 contiguous U.S. states a similar opportunity. To qualify for this award, you must be a full-time SAS professional who has never attended a SAS Global Forum and would not otherwise be able to attend. This award provides free registration, including meals; one free pre-conference tutorial; and an invitation to an awards recognition luncheon on Sunday, April 8.

Both awards are managed by SAS users who will assume leadership roles in future conferences.

MaryAnne DePesquo, the 2019 SAS Global Forum Chair, is in charge of the 2018 International Professional Awards, while Lisa Mendez, SAS Global Forum Chair in 2020, manages the 2018 New SAS Professional Awards. Direct questions about either program to MaryAnne or Lisa.

To be considered for either program, you must submit your application by Jan. 29, 2018. You will be notified if you received an award no later than March 5, 2018.

Hope to see you in Denver!

Apply for the New SAS Professional Award.
Apply for the SAS Global Forum International Professional Award.

Interested? Hear more from a couple of last year's award recipients

Professional Awards provide first-time attendees a chance to attend SAS Global Forum 2018 was published on SAS Users.

12月 142017
 

As you might have heard, sasCommunity.org -- a wiki-based web site that has served as a user-sourced SAS repository for over a decade -- is winding down. This was a difficult decision taken by the volunteer advisory board that runs the site. However, the decision acknowledges a new reality: SAS professionals have many modern options for sharing and promoting their professional work, and they are using those options. In 2007, the birth year of sasCommunity.org, the technical/professional networking world was very different than it is today. LinkedIn was in its infancy. GitHub didn't exist. SAS Support Communities (communities.sas.com) was an experiment just getting started with a few discussion forums. sasCommunity.org (and its amazing volunteers) blazed a trail for SAS users to connect and share, and we'll always be grateful for that.

Even with the many alternatives we now have, the departure of sasCommunity.org will leave a gap in some of our professional sharing practices. In this article, I'll share some ideas that you can use to fill this gap, and to extend the reach of your SAS knowledge beyond just your SAS community colleagues. Specifically, I'll address how you can make the biggest splash and have an enduring impact with that traditional mode of SAS-knowledge sharing: the SAS conference paper.

Extending the reach of your SAS Global Forum paper

Like many of you, I've written and presented a few technical papers for SAS Global Forum (and also for its predecessor, SUGI). With each conference, SAS publishes a set of proceedings that provide perpetual access to the PDF version of my papers. If you know what you're looking for, you can find my papers in several ways:

All of these methods work with no additional effort from me. When your paper is published as part of a SAS conference, that content is automatically archived and findable within these conference assets. But for as far as this goes, there is opportunity to do so much more.

Write an article for SAS Support Communities

ArtC's presenter page

sasCommunity.org supported the idea of "presenter pages" -- a mini-destination for information about your conference paper. As an author, you would create a page that contains the description of your paper, links to supporting code, and any other details that you wanted to lift out of the PDF version of your paper. Creating such a page required a bit of learning time with the wiki syntax, and just a small subset of paper presenters ever took the time to complete this step. (But some prolific contributors, such as Art Carpenter or Don Henderson, shared blurbs about dozens of their papers in this way.) Personally, I created a few pages on sasCommunity.org to support my own papers over the years.

SAS Support Communities offers a similar mechanism: the SAS Communities Library. Any community member can create an article to share his or her insights about a SAS related topic. A conference paper is a great opportunity to add to the SAS Communities Library and bring some more attention to your work. A communities article also serves as platform for readers to ask you questions about your work, as the library supports a commenting feature that allows for discussion.

Since sasCommunity.org has announced its retirement plans, I took this opportunity to create new articles on SAS Support Communities to address some of my previous papers. I also updated the content, where appropriate, to ensure that my examples work for modern releases of SAS. Here are two examples of presentation pages that I created on SAS Support Communities:

One of my presentations on in the SAS Communities Library

When you publish a topic in the SAS Communities Library, especially if it's a topic that people search for, your article will get an automatic boost in visitors thanks to the great search engine traffic that drives the communities site. With that in mind, use these guidelines when publishing:

  • Use relevant key words/phrases in your article title. Cute and clever titles are a fun tradition in SAS conference papers, and you should definitely keep those intact within the body of your article. But reserve the title field for a more practical description of the content you're sharing.
  • Include an image or two. Does your paper include an architecture diagram? A screen shot? A graph or plot? Use the Insert Photos button to add these to your article for visual interest and to give the reader a better idea of what's in your paper.
  • Add a snippet of code. You don't have to attach all of your sample code with hundreds of program lines, but a little bit of code can help the reader with some context. Got lots of code? We'll cover that in the next section.

To get started with the process for creating an article...see this article!

Share your code on GitHub

SAS program code is an important feature in SAS conference papers. A code snippet in a PDF-style paper can help to illustrate your points, but you cannot effectively share entire programs or code libraries within this format. Code that is locked up in a PDF document is difficult for a reader to lift and reuse. It's also impossible to revise after the paper is published.

GitHub is a free service that supports sharing and collaboration for any code-based technology, including SAS. Anyone who works with code -- data scientists, programmers, application developers -- is familiar with GitHub at least as a reader. If you haven't done so already, it might be time to create your own GitHub account and share your useful SAS code. I have several GitHub repositories (or "repos" as we GitHub hipsters say) that are related to papers, blog posts, and books that I've written. It just feels like a natural way to share code. Occasionally a reader suggests an improvement or finds a bug, and I can change the code immediately. (Alas, I cannot go back in time and change a published paper...)

A sample of conference-paper-code on my GitHub.

List your published work on your LinkedIn profile

So, you've presented your work at a major SAS conference! Your professional network needs to know this about you. You should list this as an accomplishment on your resume, and definitely on your LinkedIn profile.

LinkedIn offers a "publication" section -- perfect for listing books and papers that you've written. Or, you can add this to the "projects" section of your profile, especially if you collaborate with someone else that you want to include in this accomplishment. I have yet to add my entire back-catalog of conference papers, but I have added a few recent papers to my LinkedIn profile.

One of a few publications listed on my LinkedIn profile

Bonus step: write about your experience in a LinkedIn article

Introspection has a special sort of currency on LinkedIn that doesn't always translate well to other places. A LinkedIn article -- a long-form post that you write from a first-person perspective -- gives you a chance to talk about the deeper meaning of your project. This can include the story of inspiration behind your conference paper, personal lessons that you learned along the way, and the impact that the project had in your workplace and on your career. This "color commentary" adds depth to how others see your work and experience, which helps them to learn more about you and what drives you.

Here are a few examples of what I'm talking about:

It's not about you. It's about us

The techniques I've shared here might sound like "how to promote yourself." Of course, that's important -- we each need to take responsibility for our own self-promotion and ensure that our professional achievements shine through. But more importantly, these steps play a big role helping your content to be findable -- even "stumble-uponable" (a word I've just invented). You've already invested a tremendous amount of work into researching your topic and crafting a paper and presentation -- take it the extra bit of distance to make sure that the rest of us can't miss it.

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