SAS Visual Analytics

5月 222019
 

This blog shows how the automatically generated concepts and categories in Visual Text Analytics (VTA) can be refined using LITI and Boolean rules. Because of these capabilities highly customized models can be developed in VTA. The rules used in this blog are basic. Developing linguistic rules and accurately categorizing documents requires subject matter expertise and understanding the grammatical structure of the language(s) used.

I will use a data set that contains information on 1527 randomly selected movies: their titles, reviews, MPAA Ratings, Main Genre classifications and Viewer Ratings. Two customized categories will be developed one for Children and the other for Sport movies. Because we are familiar with movies classification and MPAA ratings, it will be relatively easy to understand the rules used in this blog. The overall blog’s objective is to show how to formulate basic rules, thus their use can be extended to other fields.

SAS Visual Text Analytics (VTA) is the SAS offering designed to effectively extract insights from unstructured data in large scale. Offered on the SAS Viya architecture, VTA combines the power of Natural Language Processing (NLP), Machine Learning (ML) and Linguistic Rules. Currently, VTA supports 30 languages and it has an open architecture supporting 3rd-party programming interfaces.

As in all analytical projects, the discovery process in Text Analytics projects requires several iterations where the insights found in one iteration are used in the next iterations. In relationship to the linguistic rules, one must determine if the new rules are an improvement over the ones used in previous iterations, and find how many true positives and false positives are matched by the new rules. This process should be repeated until one obtains the precision required.

Initial Text Analysis Using Visual Analytics

Because Visual Analytics (VA) and VTA are highly integrated, the initial Text Analysis can be done in VA.

Every Text Analytics dataset must have a unique identifier associated to each document. In my blog, Discover Main Topics on #MLKDayofService Tweets Using SAS Visual Text Analytics, I showed how to set a “Unique Row Identifier”, and how to work with the nodes in the Pipeline.

In Visual Analytics (VA) one can do the initial analysis of text data, see the Word Cloud, and a list of topics. In the Options menu, I indicated I wanted a Maximum of Topics to Generate=7.

The photo above shows that there are 364 movies with the term “kid” in the Topic “+show,+kid, +rate,+movie”. We could build a category that groups appropriate movies for kids.

There are 203 documents with the Topic related to science fiction. Therefore, if I wanted to have a category for Sport movies, I would have to build it myself because sports terms appear in fewer documents.

Create a Visual Text Analytics Project

In VTA, a pipeline is a process flow diagram whose nodes represent tasks in the Text Analysis Process, I described in detail how to work with the nodes in my MLKDayofService blog mentioned above. Briefly, from the SAS Home menu select the action Build Models that will take you to SAS Model Studio, where you select and create a New Project.

The photo above shows the data role assignments done in the Data tab.

Notice that there is a Unique Row Identifier for each document, the Text Variable to analyze is Review, and two variables are used as Category: MPAARating and mainGenre. Later on, VTA will use these two variables to automatically create categories and their Boolean rules. Title doesn’t have a role but I want it to be displayed to facilitate the analysis.

Movies are already classified according to their main category (mainGenre), I want to see the Boolean rules that VTA automatically generates for each category, and if I can create new concepts and categories that improve on the initial categorization. For example, I would like:

  1. to find children movies that don’t contain violence,
  2. to find movies that are related to Sports,
  3. to read the reviews of my favorite old movies, and
  4. find movies whose reviews mention some of my favorite movie directors.

Method

I ran two pipelines. The first one had the default pipeline settings and also the option Include predefined concepts enabled for the Concepts node. The objective was to see the rules associated with the genres “Sports”, “Animated” and “Family”, the movies matched by these rules, as well as, the ones that shouldn’t have been matched. In the second pipeline, I developed LITI and Boolean rules with the objective of improving the default categorizations automatically produced in the first pipeline.

In the next sections I will describe how the new categories were built. In real business situations, sometimes we will have pre-defined categories available to us, and other times we will come up with categories that satisfy the business objectives after analyzing many documents.

Customized Concepts built in the Concept Node

In the second pipeline, I developed three customized concepts, I will use one of them “MySports” to build a new category later on.

Basic Boolean operators are used to define new concepts and categories. AND/NOT operators are applied to the whole document. There other operators that search within the same sentence (SENT), the same paragraph (PARA) or a number of terms (DIST).

# Any line that starts with “#” is a comment
# Use CLASSIFIER to match a literal sequence
# Use CONCEPT_RULE to use Boolean and proximity operators. The term extracted should use _c{ }

MySports Concept

I wrote this rule which matches 98 documents, most of them related to Sport movies and with few false positives. This rule will match a document if any of the terms sport, baseball, tennis, football, basketball, racetrack appear anywhere in the document (movie review) but the terms gambling, buddy or sporting do not appear anywhere in the document.

I will use this MySports CONCEPT_RULE to build the new Sports category:

CONCEPT_RULE: (AND, (OR, “_c{sport@}”,”_c{baseball}”,”_c{tennis}”,”_c{football}”,”_c{basketball}”, “_c{racetrack}”),(NOT,”sporting”),(NOT, “gambling”),(NOT,”buddy”))

filmmakersInReview Concept

I built this concept just to illustrate how to use a pre-defined concept, in this case nlpPerson:

CONCEPT_RULE: (DIST_10,(OR,”filmmaker”,”director”,”film producer”,”producer”,”movie maker”),”_c{nlpPerson}”)

favoriteMovies Concept

I built this concept to match my favorite old movies and one of my favorite directors. The first CONCEPT_RULE will match documents that contain in the same sentence the terms Stanley Kubrick and 2001. The second CONCEPT_RULE will match documents that contain the two terms anywhere in the document. Both CONCEPT_RULEs will only extract the first term "Stanley Kubrick":

CLASSIFIER:A Space Odyssey
CLASSIFIER:The Sound of Music
CLASSIFIER:Il Postino
CONCEPT_RULE:(SENT,”_c{Stanley Kubrick}”,”2001″)
CONCEPT_RULE:(AND,”_c{Stanley Kubrick}”,”A Space Odyssey”)

New Concepts in Parsing Text Node

The customized concepts developed in the Concepts node are passed to the Text Parsing Node. Notice the Terms football, sport, sports, baseball and the new Role MySports in the Kept Terms window, as well as the matched documents to the term "football":

Customized Categories in the Category Mode

In the second pipeline I developed new categories using as starting point the rules associated with the genres “Sports”, “Animated” and “Family”.

Sports Category

The input data has only 3 movies in the Sports category, it is difficult to generate a meaningful rule with such a small dataset. Once the first pipeline is ran, there are a total of 8 movies which include the 3 original ones, and 5 that are not related to sports. The automatically generated rule is:

(OR,(AND,”crowd-pleaser”),(AND,”conor”),(AND,”_x000d_stupid”))

For the second pipeline, I developed the MySports rule in the Concepts node as mentioned above, and write this Boolean rule in the Categories node:

(OR,(AND,”crowd-pleaser”),(AND,”conor”),(AND,”_x000d_stupid”),”[MySports]”)

The new rule matches 90 movies, most of them related to Sports. For the next iteration, one would need to look at the movies that don’t relate to Sports, the ones that relate to Sports and were not matched, and improve in the rule above.

ChildrenMovies Category

In the second pipeline, I combined the rules for the Family and Animation categories which were automatically produced in the first pipeline.

For the Family category, there were 6 movies matched by this rule

(OR,(AND,(OR,”adults”,”adult”),”oz”))

It matched “People vs Larry Flynt” which prompted me to use the terms “murder” and “obscenity” in the Concept rule.
The Animation category had 66 matched movies and the automatically generated rule was:

(OR,(AND,”pixar”),(AND,(OR,”animator”,”animators”)),(AND,(OR,”voiced”,”voices”,”voicing”,”voice”),(OR,”cartoon”,”cartoons”)),(AND,(OR,”cartoon characters”,”cartoon character”)),(AND,(OR,”lesson”,”lessons”),”animated”),(AND,”live action”),(AND,”jeffrey”,(OR,”features”,”feature”)),(AND,”3-d”))
I decided to modify these two rules. In the second pipeline, I used this new rule
(OR,(AND,(NOT,(OR,”adults”,”adult”,”suitable for children”,”rated R”,”strip@”,”suck@”,”crude humor”,”gore”,”horror”,”murder”,”obscenity”,”drug use@”)),”Wizard of Oz”),(AND,”pixar”),(AND,(OR,”animator”,”animators”)),(AND,(OR,”voiced”,”voices”,”voicing”,”voice”),(OR,”cartoon”,”cartoons”)),(AND,(OR,”cartoon characters”,”cartoon character”)),(AND,(OR,”lesson”,”lessons”),”animated”),(AND,”live action”),(AND,”jeffrey”,(OR,”features”,”feature”)),(AND,”3-d”))

This produced 73 movies and only two rated “R”. Therefore, I removed both the Animation and the Family categories and created the new category childrenMovies.

Again, to determine if the new rules are an improvement over the previous ones, we must find out how many true positives and false positives are matched by the new rules, and repeat the process until we obtain the precision required.

Conclusion

Because the automatically generated concepts and categories in Visual Text Analytics (VTA) can be refined using LITI and Boolean rules, highly customized models can be developed in VTA.

As in all analytical projects, the discovery process in Text Analytics projects requires several iterations where the insights found in one iteration are used in the next iterations. In relationship to the linguistic rules, one must determine if the new rules are an improvement over the ones used in previous iterations, and find how many true positives and false positives are matched by the new rules. This process should be repeated until one obtains the precision required.

Many thanks to Teresa Jade and Biljana Belamaric Wilsey for reviewing the linguistic rules used in this blog. For more information about Visual Text Analytics, please check out:

Analysis of Movie Reviews using Visual Text Analytics was published on SAS Users.

5月 212019
 

If you spend any time working with maps and spatial data, having a fundamental understanding of coordinate systems and map projections becomes necessary.  It’s the foundation of how spatial data and maps work.  These areas invariably evoke trepidation and some angst, even in the most seasoned map professional.  And rightfully so, it can get complicated quickly. Fortunately, most of those worries can be set aside when creating maps with SAS Visual Analytics, without requiring a degree in Geodesy.

Visual Analytics includes several different coordinate system definitions configured out-of-the-box.  Like the Predefined geography types (see Fundamental of SAS Visual Analytics geo maps), they are selected from a drop-down list during the geography variable setup.  With the details handled by VA, all you need to know is what coordinate space your data uses and select the appropriate one.

The four Coordinate spaces included with VA are:

  1. World Geodetic System (WGS84)
    Area of coverage: World.  Used by GPS navigation systems and NATO military geodetic surveying.  This is the VA default and should work in most situations.
  2. Web Mercator
    Area of coverage: World.  Format used by Google maps, OpenStreetMap, Bing maps and other web map providers.
  3. British National Grid (OSGB36)
    Area of coverage: United Kingdom – Great Britain, Isle of Man
  4. Singapore Transverse Mercator (SVY21)
    Area of coverage: Singapore onshore/offshore

But what if your data does not use one of these?  For those situations, VA also supports custom coordinate spaces.  With this option, you can specify the definition of your desired coordinate space using industry standard formats for EPSG codes or Proj4 strings.  Before we get into the details of how to use custom coordinate spaces in VA, let’s take a step back and review the basics of coordinate spaces and projections.

Background

A coordinate space is simply a grid designed to cover a specific area of the Earth.  Some have global coverage (WGS84, the default in VA) and others cover relatively small areas (SVY21/Singapore Transverse Mercator).  Each coordinate space is defined by several parameters, including but not limited to:

  • Center coordinates (origin)
  • Coverage area (‘bounds’ or ‘extent’)
  • Unit of measurement (feet or meters)

Comparison of coordinate space definitions included in Visual Analytics -- Source: http://epsg.io

The image above compares the four coordinate space definitions included with VA.  The two on the right, BNG and Singapore Transverse Mercator, have a limited extent.  A red rectangle outlines the area of coverage for each region.  The two on the left, WGS84 and Mercator, are both world maps.  At first glance, they may appear to have the same coverage area, but they are not interchangeable.  The origin for both is located at the intersection of the Equator and the Prime Meridian.  However, the similarities end there.  Notice the extent for WGS84 covers the entire latitude range, from -90 to +90.  Mercator on the other hand, covers from -85 to +85 latitude, so the first 5 degrees from each Pole are not included.  Another difference is the unit of measurement.  WGS84 is measured in un-projected degrees, which is indicative of a spherical Geographic Coordinate System (GCS).  Mercator uses meters, which implies a Projected Coordinate System (PCS) used for a flat surface, ie. a screen or paper.

The projection itself is a complex mathematical operation that transforms the spherical surface of the GCS into the flat surface of the PCS.  This transformation introduces distortion in one or more qualities of the map: shape, area, direction, or distance.  The process of map projection compares to peeling an orange. Removing the peel and placing it on a flat surface will cause parts of it to stretch, tear or separate as it flattens. The same thing happens to a map projection.

A flat map will always have some degree of distortion.  The amount of distortion depends on the projection used.  Select a projection that minimizes the distortion in the areas most important to the map.  For example, are you creating a navigation map where direction is critical?  How about a World map to compare land mass of various countries?  Or maybe a local map of Municipality services where all factors are equally important?  These decisions are important if you are collecting and creating your data set from the field.  But, if you are using existing data sets, chances are that decision has already been made for you.  It then becomes a task of understanding what coordinate system was selected and how to use it within VA.

Using a Custom Coordinate Space in VA

When using VA’s custom coordinate space option, it is critical the geography variable and the dataset use the same coordinate space.  This tells VA how to align the grid used by the data with the grid used by the underlying map.  If they align, the data will be placed at the expected location.  If they don’t align, the data will appear in the wrong location or may not be displayed at all.

Illustration of aligning the map and data grids

To illustrate the process of using a custom coordinate space in VA, we will be creating a custom region map of the Oklahoma City School Districts.  The data can be found on the Oklahoma City Open Data Portal.  We will use the Esri shapefile format.  As you may recall from a previous blog post, Creating custom region maps with SAS Visual Analytics, the first step is to import the Esri shapefile data into a SAS dataset.

Once the shapefile has been successfully imported into SAS, we then must determine the coordinate system of the data.  While WGS84 is common and will work in many situations, it should not be assumed.  The first place to look is at the source, the data provider.  Many Open Data portals will have the coordinate system listed along with the metadata and description of the dataset.  But when using an Esri shapefile, there is an easier way to find what we need.

Locate the directory where you unzipped the original shapefile.  Inside of that directory is a file with a .prj extension.  This file defines the projection and coordinate system used by the shapefile.  Below are the contents of our .prj file with the first parameter highlighted.  We are only interested in this value.  Here, you can see the data has been defined in the Oklahoma State Plane coordinate system -- not in VA’s default WGS84.  So, we must use a custom coordinate system when defining the geography variable.

PROJCS["NAD_1983_StatePlane_Oklahoma_North_FIPS_3501_Feet",GEOGCS["GCS_North_American_1983",DATUM["D_North_American_1983",SPHEROID["GRS_1980",6378137,298.257222101004]],PRIMEM["Greenwich",0],UNIT["Degree",0.0174532925199433]], PROJECTION["Lambert_Conformal_Conic"],PARAMETER["False_Easting",1968500],PARAMETER["False_Northing",0],PARAMETER["Central_Meridian",-98],PARAMETER["Standard_Parallel_1",35.5666666666667],PARAMETER["Standard_Parallel_2",36.7666666666667],PARAMETER["Scale_Factor",1],PARAMETER["Latitude_Of_Origin",35],UNIT["Foot_US",0.304800609601219]]

Next, we need to look up the Oklahoma State Plane coordinate system to find a definition VA understands.  From the main page of the SpatialReference.org website, type ‘Oklahoma State Plane’ into the search box. Four results are returned.  Compare the results with the string highlighted above.  You can see the third option is what we are looking for: NAD 1983 StatePlane Oklahoma North FIPS 3501 Feet.

Selecting the appropriate definition based on the .prj file contents

To get the definitions we need for VA, click the third link for the option NAD 1983 StatePlane Oklahoma North FIPS 3501 Feet.  Here you will see a grey box with a bulleted list of links.  Each of these links represent a definition for the Oklahoma StatePlane coordinate space.

Visual Analytics supports two of the listed formats, EPSG and Proj4.  EPSG stands for European Petroleum Survey Group, an organization that publishes a database of coordinate system and projection information.  The syntax of this format is epsg:<number> or esri:<number>, where <number> is a 4-6 digit for the desired coordinate system.  In our cases, the format we need is the title of the page:

ESRI:102724

The second format supported by VA is Proj4, the third link in the image above.  This format consists of a string of space-delimited name value pairs.  The Oklahoma StatePlane proj4 definition we are interested in is:

+proj=lcc +lat_1=35.56666666666667 +lat_2=36.76666666666667 +lat_0=35 +lon_0=-98 +x_0=600000.0000000001 +y_0=0 +ellps=GRS80 +datum=NAD83 +to_meter=0.3048006096012192 +no_defs

Now we have identified the coordinate system used by our data set and looked up its definition, we are ready to configure VA to use it.

Using a Projected Coordinate System definition in VA

The following section assumes you are familiar with custom region maps and setting up a polygon provider.  If not, see my previous post on that process, Creating custom region maps with SAS Visual Analytics.  The first step in setting up a geography variable for a custom region map is to start with the polygon provider.  At the bottom of the ‘Edit Polygon Provider’ window, there is an ‘Advanced’ section that is collapsed by default.  Expand it to see the Coordinate Space option.  By default, it is populated with the value EPSG:4326, which is the EPSG code for WGS84.  Since our Oklahoma City School District code data does not use WGS84, we need to replace this value with the EPSG code that we looked up from SpatialReference.org (ESRI:102724).

Using the same Custom Coordinate definition for Polygon provider and geography variable

Next, we must make sure to configure the geography variable itself with the same coordinate space as the polygon provider.  On the ‘Edit Geography Item’ window, the Coordinate Space option is the last item.  Again, we must change this from the default WGS84 to ESRI:102724.  From the dropdown list, select the option ‘Custom’.  A new entry box appears where we can enter the custom coordinate space definition.  If configured correctly, you should see your map in the preview thumbnail and a 100% mapped indicator.

Congratulations!  The setup was successful.  Now, simply click OK and drag the geography variable to the canvas.  VA’s auto-map feature will recognize it and display the custom region map.

In this post, I showed how to identify the coordinate system of your Esri shapefile data, lookup its epsg and proj4 definitions, and configure VA to use it via the Custom Coordinate space option.  While the focus was on a custom region map, the technique also applies to Custom Coordinate maps, minus the polygon provider setup.  The support of custom coordinate spaces in VA allow the mapping of practically any spatial dataset, giving you a new level of power and flexibility in your mapping efforts.

Essentials of Map Coordinate Systems and Projections in Visual Analytics was published on SAS Users.

5月 062019
 

App security is at the top of mind for just about everybody – users, IT folks, business executives. Rightfully so. Mobile apps and the devices on which they reside tend to travel around, without any physical boundaries that encompass the traditional desktop computers.

In chatting with folks who are evaluating the SAS Visual Analytics app for their mobile devices, the conversation eventually winds up with a focus on security and the big question comes up:

How is this app secure?

Great question! Here’s a whirlwind tour of the security features that have been built into the SAS Visual Analytics app for Windows 10, Android, and iOS devices. The app is now a young kid and not a toddler anymore, it has been around for about six years. And during its growth journey, the app has been beefed up with rock-solid features to address security for Visual Analytics reports viewed from mobile devices.

Before we take a look at the security features in the app, here are a few things you should know:

    • The app is free.
    • No license is needed to use the app.
    • You can download it anytime from the app store, and try out the sample reports in the app.
    • If you already have SAS Visual Analytics deployed in your organization, you can connect to your server, add reports to the app, and start interacting with your reports from your smartphone or tablet. The Help available in the app walks you through these steps.

Now, let’s get back to security for Visual Analytics reports on mobile devices. Here are five things that make the Visual Analytics app robust and secure on mobile devices.

    1. Device Whitelisting: If you want to connect to your SAS Visual Analytics server from the app, your administrator will “whitelist” your mobile device. Your device is first registered as a valid device that can connect to the Visual Analytics server. The whitelist affects devices, not users. If you happen to lose your mobile device, your administrator can remove the device from the whitelist and prevent access to the reports and data. The option to “blacklist” devices is also available.
    2. Cached Reports: After you add Visual Analytics reports to your app, if you don’t want the report data to remain with the report in the app, your administrator can enable the cached report feature. Data is downloaded only when you open and view the report on your mobile device. When you close the report, that data is removed from the device. For enhanced security, thumbnail images for report tiles in your app will not display for cached reports.
    3. Passcode: To prevent anyone other than yourself from opening the Visual Analytics app, you can set a 4-digit passcode for the app. There are two kinds of passcodes: required and optional. A required passcode is mandated by the server – when you connect to the server, you will create a passcode. Then, whenever you open the app or view a report from that server, you must enter the passcode. An optional passcode, on the other hand, is a passcode that you choose to use to lock up the app – it is not required to access the server, it is needed only to open the app. In addition, there are several features for passcode use that solidify security and access to the app: time-out, lock-out and so forth. I’ll go over these features in an upcoming blog.
    4. SSL/HTTPS: If the Visual Analytics server is set up with SSL/HTTPS, the data viewed in the reports on your mobile device is encrypted.
    5. Offline: If you were offline for a specified number of days, you must sign into the server again. If you don’t, the app does not download reports, update reports, or open reports for viewing.

Cached Reports

One of the security features we just talked about was the cached report feature. Here’s how cached report thumbnails are displayed in the Visual Analytics app on Windows 10, without any images.

When you tap the thumbnail for the cached report, data is immediately downloaded and the report opens in the app for viewing and interaction:

When you close this cached report in the app, the data is removed from the device and the cached report thumbnail displays in the app without any images.

Thanks for joining me on this whirlwind security tour of the SAS Visual Analytics app. Now you know the many different security mechanisms that are in place to protect your organization’s data and reports accessed from the mobile app.

Five key security features in the SAS Visual Analytics app was published on SAS Users.

4月 222019
 

Imagine a world where satisfying human-computer dialogues exist. With the resurgence of interest in natural language processing (NLP) and understanding (NLU) – that day may not be far off.

In order to provide more satisfying interactions with machines, researchers are designing smart systems that use artificial intelligence (AI) to develop better understanding of human requests and intent.

Last year, OpenAI used a machine learning technique called reinforcement learning to teach agents to design their own language. The AI agents were given a simple set of words and the ability to communicate with each other. They were then given a set of goals that were best achieved by cooperating (communicating) with other agents. The agents independently developed a simple ‘grounded’ language.

Grounded vs. inferred language


Human language is said to be grounded in experience. People grasp the meaning of many basic words by interaction – not by learning dictionary definitions by rote. They develop understanding in terms of sensory experience -- for example, words like red, heavy, above.

Abstract word meanings are built in relation to more concretely grounded terms. Grounding allows humans to acquire and understand words and sentences in context.

The opposite of a grounded language is an inferred language. Inferred languages derive meaning from the words themselves and not what they represent. In AI trained only on textual data, but not real-world representations, these methods lack true understanding of what the words mean.

What if the AI agent develops its own language we can’t understand?

It happens. Even if the researcher gives the agents simple English words the agent inevitably diverges to its own, unintelligible language. Recently researchers at Facebook, Google and OpenAI all experienced this phenomenon!

Agents are reward driven. If there is no reward for using English (or human language) then the agents will develop a more efficient shorthand for themselves.

That’s cool – why is that a problem?

When researchers at the Facebook Artificial Intelligence Research lab designed chatbots to negotiate with one another using machine learning, they had to tweak one of their models because otherwise the bot-to-bot conversation “led to divergence from human language as the agents developed their own language for negotiating.” They had to use what’s called a fixed supervised model instead.

The problem, there, is transparency. Machine learning techniques such as deep learning are black box technologies. A lot of data is fed into the AI, in this case a neural network, to train on and develop its own rules. The model is then fed new data which is used to spit out answers or information. The black box analogy is used because it is very hard, if not impossible in complex models, to know exactly how the AI derives the output (answers). If AI develops its own languages when talking to other AI, the transparency problem compounds. How can we fully trust an AI when we can’t follow how it is making its decisions and what it is telling other AI?

But it does demonstrate how machines are redefining people’s understanding of so many realms once believed to be exclusively human—like language. The Facebook researchers concluded that it offered a fascinating insight to human and machine language. The bots also proved to be very good negotiators, developing intelligent negotiating strategies.

These new insights, in turn, lead to smarter chatbots that have a greater understanding of the real world and the context of human dialog.

At SAS, we’re developing different ways to incorporate chatbots into business dashboards or analytics platforms. These capabilities have the potential to expand the audience for analytics results and attract new and less technical users.

“Chatbots are a key technology that could allow people to consume analytics without realizing that’s what they’re doing,” says Oliver Schabenberger, SAS Executive Vice President, Chief Operating Officer and Chief Technology Officer in a recent SAS Insights article. “Chatbots create a humanlike interaction that makes results accessible to all.” The evolution of NLP toward NLU has a lot of important implications for businesses and consumers alike.

Satisfying human-computer dialogues will soon exist, and will have applications in medicine, law, and the classroom-to name but a few. As the volume of unstructured information continues to grow exponentially, we will benefit from AI’s tireless ability to help us make sense of it all.

Further Resources:
Natural Language Processing: What it is and why it matters
White paper: Text Analytics for Executives: What Can Text Analytics Do for Your Organization?
SAS® Text Analytics for Business Applications: Concept Rules for Information Extraction Models, by Teresa Jade, Biljana Belamaric Wilsey, and Michael Wallis
Unstructured Data Analysis: Entity Resolution and Regular Expressions in SAS®, by Matthew Windham
SAS: What are chatbots?
Blog: Let’s chat about chatbots, by Wayne Thompson

Moving from natural language processing to natural language understanding was published on SAS Users.

4月 122019
 

At the end of my SAS Users blog post explaining how to install SAS Viya on the Azure Cloud for a SAS Hackathon in the Nordics, I promised to provide some technical background. I ended up with only one manual step by launching a shell script from a Linux machine and from there the whole process kicked off. In this post, I explain how we managed to automate this process as much as possible. Read on to discover the details of the script.

Pre-requisite

The script uses the Azure command-line interface (CLI) heavily. The CLI is Microsoft's cross-platform command-line experience for managing Azure resources. Make sure the CLI is installed, otherwise you cannot use the script.

The deployment process

The process contains three different steps:

  1. Test the availability of the SAS Viya installation repository.
  2. Launch a new Azure Virtual Machine. This action uses a previously created custom Azure image.
  3. Perform the actual installation.

Let’s examine the details of each step.

Test the availability of the SAS Viya installation repository

When deploying software in the cloud, Red Hat Enterprise Linux recommends using a mirror repository. Since the SAS Viya package allows for this installation method, we decided to use the mirror for the hackathon images. This is optional, but optimal, say if your deployment does not have access to the Internet or if you must always deploy the same version of software (such as for regulatory reasons or for testing/production purposes).

In our Azure Subscription we created an Azure Resource group with the name ‘Nordics Hackathon.’ Within that resource group, there is an Azure VM running a web server hosting the downloaded SAS Viya repository.

Azure VM running HTTPD Server and hosting a SAS Viya Mirror Repository

Of course, we cannot start the SAS Viya installation before being sure this VM – hosting all rpms to install SAS Viya – is running.
To validate that the VM is running, we issue the start command from the CLI:

az vm start -g [Azure Resource Group] -n [AZ VM name]

Something like:

az vm start -g my_resourcegroup -n my_viyarepo34

If the server is already running, nothing happens. If not, the command starts the VM. We can also check the Azure console:

Azure Console with 'Running' VMs

Launching the VM

The second part of the script launches a new Azure VM. We use the custom Azure image we created earlier. The SAS Viya image creation is explained in the first blog post.

The Azure image used for the Nordics hackathon was the template for all other SAS Viya installations. On this Azure image we completed several valuable tasks:

  • We performed a SAS Viya pre-deployment assessment using the SAS Viya Administration Resource Kit (Viya ARK) utility tool. The Viya ARK - Pre-installation Playbook is a great tool that checks all prerequisites and performs many pre-deployment tasks before deploying SAS Viya software.
  • Installed R-Server and R-Studio
  • Installed Ansible
  • Created a SAS Viya Playbook using the SAS Orchestration CLI.
  • Customized Ansible playbooks created by SAS colleagues used to kickoff OpenLdap & JupyterHub installation.

Every time we launch our script, an exact copy of a new Azure Virtual machine launches, fully customized according to our needs for the Hackathon.
Below is the Azure CLI command used in the script which creates a new Azure VM.

az vm create --resource-group [Azure Resource Group]--name $NAME --image viya_Base \
--admin-username azureuser --admin-password [your_pw] --subnet [subnet_id] \
--nsg [optional existing network security group] --public-ip-address-allocation static \
--size [any Azure size] --tags name=$NAME

After the creation of the VM, we install SAS Viya in the third step of the process.

Installation

After running the script three times (using a different value for $NAME), we end up with the following high-level infrastructure:

SAS Viya on Azure Cloud deployemnt

After the launch of the Azure VM, the viya-install.sh script starts the install script using the original image in the /opt/sas/install/ location.
In the last step of the deployment process, the script installs OpenLdap, SAS Viya and JupyterHub. The following command runs the script:

az vm run-command invoke -g [Azure Resource Group] -n $NAME --command-id RunShellScript --scripts "sudo /opt/sas/install/viya-install.sh &amp;"

The steps in the script should be familiar to those with experience installing SAS Viya and/or Ansible playbooks. Below is the script in its entirety.

#!/bin/bash
touch /start
####################################################################
echo "Starting with the installation of OPENLDAP. Check the openldap.log in the playbook directory for more information" &gt; /var/log/myScriptLog.txt
####################################################################
# install openldap
cd /opt/sas/install/OpenLDAP
ansible-playbook openldapsetup.yml
if [ $? -ne 0 ]; then { echo "Failed the openldap setup, aborting." ; exit 1; } fi
cp ./sitedefault.yml /opt/sas/install/sas_viya_playbook/roles/consul/files/sitedefault.yml
if [ $? -ne 0 ]; then { echo "Failed to copy file, aborting." ; exit 1; } fi
####################################################################
echo "Starting Viya installation" &gt;&gt; /var/log/myScriptLog.txt
####################################################################
# install viya
cd /opt/sas/install/sas_viya_playbook
ansible-playbook site.yml
if [ $? -ne 0 ]; then { echo "Failed to install sas viya, aborting." ; exit 1; } fi
####################################################################
echo "Starting jupyterhub installation" &gt;&gt; /var/log/myScriptLog.txt
####################################################################
# install jupyterhub
cd /opt/sas/install/jupy-azure
ansible-playbook deploy_jupyter.yml
if [ $? -ne 0 ]; then { echo "Failed to install jupyterhub, aborting." ; exit 1; } fi
####################################################################
touch /finish 
####################################################################

Up next

In a future blog, I hope to show you how get up and running with SAS Viya Azure Quick Start. For now, the details I provided in this and the previous blog post is enough to get you started deploying your own SAS Viya environments in the cloud.

Script for a SAS Viya installation on Azure in just one click was published on SAS Users.

4月 112019
 

What's the impact of using data governance and analytics for the business side of education? It's an interesting question, and during a video interview, Dale Pietrzak, Ed.D., Director of Institutional Effectiveness and Accreditation (IEA) at the University of Idaho shared details on the results they're realizing from using SAS for data [...]

The impact of data governance and analytics: An interview with the U. of Idaho was published on SAS Voices by Georgia Mariani

4月 082019
 
The catch phrase “everything happens somewhere” is increasingly common these days.  That “somewhere” translates into a location on the Earth; a latitude and longitude.  When one of these “somewhere’s” is combined with many other “somewhere’s”, you quickly have a robust spatial data set that becomes actionable with the right analytic tools.

Opportunities for Spatial Analytics are increasing

In today’s modern world, GPS-enabled devices are ubiquitous, and their use continues to increase daily.  Cell phones, cars, fitness trackers, and cameras are all able to locate and track our position.  As a result, the location analytics market is expected to grow to over USD 16 Billion by 2021, up 17.6% from 2016 [1].

Waldo Tobler, an American-Swiss geographer and cartographer, developed his First Law of Geography based on this concept of everything happening somewhere.  He stated, “Everything is related to everything else, but near things are more related than distant things”[2].  As analytic professionals, we are accustomed to working with these correlations using scatterplots, heatmaps, or clustering models.  But what happens when we add a geographic map into the analysis?

Maps offer the ability to unlock a new level of insight into our data that traditional graphs do not offer: personal connection.  As humans, we naturally relate to our surroundings on a spatial level.   It helps build our perspective and frame of reference through which we view and navigate the world.  We feel a sense of loss when a physical landmark from our childhood – a building, tree, park, or route we used to walk to school – is destroyed or changed from the memories we have of it.  In this sense, we are connected, spatially and emotionally, to our surroundings.

We inherently understand how data relates to the world around us, at some level, just by viewing it on a map.  Whether it is a body of water or a mountain affecting a driving route or maybe a trendy area of a city causing housing prices to increase faster than the local average, a map connects us with these facts intuitively.  We come to these basic conclusions based solely on our experiences in the world and knowledge of the physical landmarks in the map.

One of the best examples of this is the 1854 Cholera outbreak in London.  Dr. John Snow was one of the first to use a map for understanding the origin of an epidemiological outbreak.  He created a map of the affected London neighborhood by plotting the location of all known Cholera deaths.  In addition to the deaths, he also plotted the location of 13 community wells that served as the public water supply.  Using this data, he was able to see a clustering of deaths around a single pump.  Armed with this information, Dr. Snow was able to convince local officials to remove the handle from the Broad Street pump.  Once removed, new cases of Cholera quickly began to diminish.  This helped prove his theory the outbreak’s origin was not air-borne as commonly believed during that time, but rather of a water-borne origin. [3]

1854 London Cholera deaths: Tabular data vs. Coordinate map [3]

Let’s look at how Dr. Snow’s map helped mitigate the outbreak and prove his theory.  The image above compares the data of the recorded deaths and community wells in tabular form to a Coordinate map.  It is obvious from the coordinate map that there is a clustering of points.  Town officials and those familiar with the neighborhood could easily get a sense of where the outbreak was concentrated.  The map told a better story by connecting their personal experience of the area to the locations of the deaths and ultimately to the wells.  Something a data table or traditional graph could not do.

Maps of London Cholera deaths with modern analytic overlays [3]

Today, with the computing power and modern analytic methods available to us, we can take the analysis even further.  The examples above show the same coordinate map with added Voronoi polygon and cluster analysis overlays.  The concentration around the Broad Street pump becomes even clearer, showing why Geographic Maps are an important tool to have in your analytic toolbox.

SAS Global Forum 2019 is being held April 28-May 1, 2019 in Dallas, Texas.  If you are planning to go to this year’s event, be sure to attend one of our presentations on the latest mapping features included in SAS Visual Analytics and BASE SAS.  While you’re there, don’t forget to stop by the SAS Mapping booth located in the QUAD to say ‘Hi!’ and let us help with your spatial data needs.  See you in Dallas!

Introduction to Esri Integration in SAS Visual Analytics

  • Monday, April 29, 4:30-5:30p, Room: Level 1, D162

There’s a Map for That! What’s New and Coming Soon in SAS Mapping Technologies

  • Tuesday April 30, 4:00-4:30p, Room: Level 1, D162

Creating Great Maps in ODS Graphics Using the SGMAP Procedure

  • Wednesday May 01, 11:30a-12:30p, Room: Level 1, D162

[1] https://www.marketsandmarkets.com/Market-Reports/location-analytics-market-177193456.html

[2] https://en.wikipedia.org/wiki/Tobler%27s_first_law_of_geography

[3] https://www1.udel.edu/johnmack/frec682/cholera/

How the 1854 Cholera outbreak showed us the importance of spatial analysis was published on SAS Users.

4月 052019
 

Recently, you may have heard about the release of the new SAS Analytics Cloud. The platform allows fast access to data-science applications in the cloud! Running on the SAS Cloud and using the latest container technology, Analytics Cloud eliminates the need to install, update, or maintain software or related infrastructure.

SAS Machine Learning on SAS Analytics Cloud is designed for SAS and open source data scientists to gain on-demand programmatic access to SAS Viya. All the algorithms provided by SAS Visual Data Mining and Machine Learning (VDMML), SAS Visual Statistics and SAS Visual Analytics are available through the offering. Developers and data scientists access SAS through a programming interface using either the SAS or Python programming languages.

A free trial for Analytics Cloud is available, and registration is simple. The trial environment allows users to manage and collaborate with others, share data, and create runtime models to analyze their data. The system is pre-loaded with sample data for learning, and allows users to upload their own data. My colleague Joe Furbee explains how to register for the trial and takes you on a tour of the system in his article, Zero to SAS in 60 Seconds- SAS Machine Learning on SAS Analytics Cloud.

Luckily, I had the privilege of being the technical writer for the documentation for SAS Analytics Cloud, and through this met two of my now close friends at SAS.

Alyssa Andrews (pictured left) and Mariah Bragg (pictured right) are both Software Developers at SAS, but worked on the UI for SAS Analytics Cloud. Mariah works in the Research and Development (R&D) division of SAS while Alyssa works in the Information Technology (IT) division. As you can see this project ended up being an interesting mix of SAS teams!

As Mariah told me the history, I learned that SAS Analytics Cloud “was a collaborative project between IT and R&D. The IT team presented the container technology idea to Dr. Goodnight but went to R&D because they wanted this idea run like an R&D project.”

As we prepared for the release of SAS Analytics Cloud to the public, I asked Mariah and Alyssa about their experience working on the UI for SAS Analytics Cloud, and about all the work that they had completed to bring this powerful platform to life!


What is SAS Analytics Cloud for you? How do you believe it will help SAS users?

Alyssa: For me, it is SAS getting to do Software as a Service. So now you can click on our SAS Software and it can magically run without having to add the complexity of shipping a technical support agent to the customers site to install a bunch of complex software.

Mariah: I agree. This will be a great opportunity for SAS to unify and have all our SAS products on cloud.

Alyssa: Now, you can trial and then pay for SAS products on the fly without having to go through any complexities.

What did you do on the project as UI Developers?

Alyssa: I was lent out to the SAS Analytics Cloud team from another team and given a tour-of-duty because I had a background in Django (a high-level Python Web design tool) which is another type of API framework you can build a UI on top of. Then I met Mariah, who came from an Angular background, and we decided to build the project on Angular. So, I would say Mariah was the lead developer and I was learning from her. She did more of the connecting to the API backend and building the store part out, and I did more of the tweaks and the overlays.

What is something you are proud of creating for SAS Analytics Cloud?

Mariah: I’m really proud to be a part of something that uses Angular. I think I was one of the first people to start using Angular at SAS and I am so excited that we have something out there that is using this new technology. I am also really proud of how our team works together, and I’m really proud of how we architectured the application. We went through multiple redesigns, but they were very manageable, and we really built and designed such that we could pull out components and modify parts without much stress.

Alyssa: That we implemented good design practices. It is a lot more work on the front-end, but it helps so much not to have just snowflake code (a term used by developers to describe code that isn’t reusable or extremely unique to where it becomes a problem later on and adds weight to the program) floating. Each piece of code is there for a reason, it’s very modular.

What are your hopes for the future of SAS Analytics Cloud?

Alyssa: I hope that it continues to grow and that we add even more applications to this new container technology, so that SAS can move even more into the cloud arena. I hope it brings success. It is a really cool platform, so I can’t wait to hear about users and their success with it.

Mariah:
I agree with Alyssa. I also hope it is successful so that we keep moving into the Cloud with SAS.

Learning more

As a Developmental Editor with SAS Press, it was a new and engaging experience to get to work with such an innovative technology like SAS Analytics Cloud. I was happy I got to work with such an exciting team and I also look forward to what is next for SAS Analytics Cloud.

And as a SAS Press team member, I hope you check out the new way to trial SAS Machine Learning with SAS Analytics Cloud. And while you are learning SAS, check out some of our great books that can help you get started with SAS Studio, like Ron Cody’s Biostatistics by Example Using SAS® Studio and also explore Geoff Der and Brian Everitt’s Essential Statistics Using SAS® University Edition.

Already experienced but want to know more about how to integrate R and Python into SAS? Check out Kevin D. Smith’s blogs on R and Python with SAS Viya. Also take a moment to investigate our new books on using open source R and Python with SAS Viya: SAS Viya: The R Perspective by Yue Qi, Kevin D. Smith, and XingXing Meng and SAS Viya: The Phyton Perspective by Kevin D. Smith and XingXing Meng.

These great books can set you on the right path to learning SAS before you begin your jump into SAS Analytics Cloud, the new way to experience SAS.

SAS® Analytics Cloud—an interview with the women involved was published on SAS Users.

3月 272019
 

SAS Visual Analytics supports region maps for Country, US states, and provinces out-of-the-box.  These work well for small scale maps covering the world, a continent, or a single country.  However, other regions are often needed.  Beginning in version 8.3, VA supports custom polygons to display regions such as sales territories, counties, or zip codes.

Region (choropleth) maps use a fill color to show relationships between the regions based upon a response value from your data.  Using custom polygons in VA follows the same steps outlined in previous posts for predefined or custom coordinate geography items, with just a few additional steps.  Here’s the basic flow:

  • Identify your data
  • Import polygon shapefile into SAS dataset
  • Import the shape dataset into VA
  • Create a Custom polygon provider
  • Create the geography item
  • Create and customize the map

Before we begin

VA supports two sources for creating custom polygons: Esri shapefiles and Esri Feature Services.  The goal for this post is to show how to create custom polygons using an Esri shapefile.

Typically, when working with custom polygons, you will have two datasets: the first defines the custom regions (shape data) and the second contains the data you wish to map (business data).  The shape data is derived from an Esri shapefile or feature service.  The business data can be in a shapefile or any format supported by VA (.sas7bdat, .csv, .xls, etc). It contains the information you want to analyze distributed across the regions defined by the shape data.

It is recommended that you verify the imported shape data before using it in your final map.  This will confirm the data is valid and make debugging an issue easier should you encounter any errors.  To verify, use the same dataset for both the shape and business data.  The example below will use this approach.

Access to a GIS application such as Esri’s ArcGIS or QGIS is recommended.  There are two areas where they can help you prepare to use custom polygons in your VA map:

  • Creating a shapefile to define polygons specific to your business need or application
  • Viewing the attribute table of existing shapefiles to determine its unique identifier column

For this example, we will be creating a map of registered Neighborhood Associations in Boise, Idaho. To follow along, download the data from the City of Boise open data site: Boise Neighborhood Associations

1. Identify your data

Shape data

The shape data defining the custom regions needs to be in an Esri shapefile format. These files can be created in a GIS application or obtained from a wide variety of online sources such as: the US Census Bureau (http://www.census.gov); local and state municipalities; state agencies such as the Department of Transportation; and university GIS departments.  Most municipalities now have Open Data portals that provide a wealth of reliable data for public use.  These sources are maintained by dedicated staff and are updated regularly.

Business data

The business data can be specific to your company’s operation or customer base.  Or it can be broad and general using census or demographic information.  It answers the question of What you want to analyze on the map.  The business data must contain a column that aligns with your shape data.  For example: If you want to map the age distribution and spending habits of your target customers across zip codes, then your business data must have a column for zip codes that allows it to be joined to a zip code region in the shape data.

2. Import polygon data into a SAS dataset

VA 8.3 does not support the native shapefile format. To use a shapefile in VA, you must first import it into SAS.  Included with Viya3.4, the %shpimprt macro will convert a shapefile into a SAS dataset and load it into CAS.  You can find the documentation for it here: %shpimprt documentation.

Alternatively, the shapefile can be manually imported with these basic steps:

  • Import the shapefile into SAS
  • Add a sequence column to the dataset
  • Reduce the density of the dataset
  • Limit the dataset based on the density value

Additional details and sample code for each of these steps can be found in the text file linked here: Manual shapefile import steps.

3. Import the shape dataset into VA

Next, we must import the dataset into VA, if using the manual shapefile import process.  To do this, locate the data pane on the left of VA.  From the ‘Open Data Source’ window, select Import > Local File.  Navigate to the location of the SAS dataset created from Step 2 and click the Open button.

Adjust the target location as needed, based on your VA installation, and make note of the location selected.  This path will be required to configure the custom polygon provider. Review and adjust the other options as needed.  Click the blue ‘Import Item’ button at the top of the window to start the import process.  A message will appear indicating the import status. Upon successful import, click the 'OK' button to open the dataset.

Since we are using the same dataset for the shape and business data, we need to make a copy of the category variable that will be used for our map. Right click on ‘ASSOCIATIO’ and select ‘Duplicate’.  Next, let’s change the names of both variables to better distinguish them from one another:

  • Change ‘ASSOCIATIO’ to ‘Business data’
  • Change ‘ASSOCIATIO (1)’ to ‘Shape data’

4. Create the geography item

We are now ready to start creating the geography item.  With Custom polygons, an additional step is required beyond what was described in previous posts with predefined and custom coordinates geography items.  We must define a Custom Polygon provider so VA knows how to locate and display the Boise Neighborhood Associations.  This is needed only once and is part of the geography item setup you are familiar with.

Our goal is to map the regions of the Boise Neighborhood Associations, so we will use ‘Shape data’ for our geography item.  Locate it in the VA data panel and change its Classification type to ‘Geography’.  From the ‘Geography data type’ dropdown, select ‘Custom polygonal shapes’. Several new fields will be displayed.  In the ‘Custom polygon provider’ dropdown, click the ‘Define new polygon provider’ button.

A ‘New Polygon Provider’ window will appear.  All fields shown are required.  The Advanced section has additional options, but they are not needed for this example.

Configure the fields based on the following:

  • Name / Label – Enter ‘Boise Neighborhoods’ for both (these values do not have to be the same)
  • Type – The default CAS Table is the correct option for this example.
  • Server / Library – These values must match those used for the data upload in Step 3.
  • Table – Select the name of the table uploaded in Step 3 (Boise_Neighborhoods)
  • ID Column – The unique identifier column of the dataset. Used to join the shape and business data together. (Select OBJECTID)
  • Sequence Column – This column is created during the import process from Step 2. Needed by VA to display the custom regions. (Select SEQUENCE)

The custom polygon provider is now configured.  All that is needed to finish the geography item setup, is to identify the Region ID.  This is the crucial step that will join the shape data to the business data.  The Region ID column must match the ID Column chosen when the custom polygon provider was setup.  Since we are using the same dataset in this example, that value is the same: OBJECTID.

In cases where different datasets are used for the shape and business data, the name of Region ID and ID Column may be different.  The column labels are not important, but their content must match for the join to occur.

Notice that once you select the correct RegionID value, the preview window will display the custom regions from the imported shape data.  The Latitude and Longitude columns are not required in this example.  Click the ‘OK’ button, to finish the setup.

5. Create and customize the map

You are now ready to create your map.  Drag the Boise Neighborhoods geography item to the report canvas.  Let’s enhance the appearance of our map by making a few style changes:

  • Set a Color role to shade the Neighborhood Association regions (Roles > Color > Business data)
  • Position the legend on the left of the map (Options > Legend)
  • Adjust the transparency of the fill color to 45% (Options > Map Transparency)
  • Change the map service to Esri World Street Map (Options > Map service)

Final map with custom polygons.

Congratulations!  You have just created your first custom region map.  In this post we discussed how to use the Custom Polygon provider to define your own regions using an Esri shapefile.  Compared to the Predefined and Custom Coordinate options, custom polygons give you additional flexibility and control over how your spatial data is analyzed.

Creating custom region maps with SAS Visual Analytics was published on SAS Users.

2月 272019
 

In this post, we continue our discussion of geography variables, the foundation of Visual Analytics Geo maps. This time we will look at Custom Coordinates.  As with any statistical graph, understanding your data is key.  But when using Custom Coordinates for geographic maps, this understanding becomes even more important.

Use the Custom Coordinate geography variable when your data does not match one of VA’s predefined geography types (see previous post, Fundamentals of SAS Visual Analytics geo maps).  For Custom coordinates, your data set must include latitude and longitude values as separate variables.   These values should be sourced from trustworthy providers and validated for accuracy prior to loading into VA.

When using Custom Coordinates, the Coordinate Space must also be considered.  The coordinate space defines the grid used to plot your data.  The underlying map is also based on a grid.  In order for your data to display correctly on a map, these grids must match.  Visual Analytics uses the World Geodetic System (WGS84) as the default coordinate space (grid).  This will work for most scenarios, including the example below.

Once you have selected a dataset and confirmed it contains the required spatial information, you can now create a Custom Geography variable.  In this example, I am using the variable Business Address from the dataset Wake_Co_Pizza.  Let’s get started.

  1. Begin by opening VA and navigate to the Data panel on the left of the application.
  2. Select the dataset and locate the variable that you wish to map. Click the down arrow to the right of the variable and chose ‘Geography’ from the Classification dropdown menu.
  3. The ‘Edit Geography Item’ window appears. Select Custom coordinates in the ‘Geography data type’ dropdown.   Three new dropdown lists appear that are specific to the Custom coordinates data type: ‘Latitude (y)’, ‘Longitude (x)’ and ‘Coordinate Space’.

When using the Custom coordinates data type, we must tell VA where to find the spatial data in our dataset.  We do this using the Latitude (y) and Longitude (x) dropdown lists.  They contain all measures from your dataset.  In this example, the variable ‘Latitude World Geodetic System’ contains our latitude values and the variable  ‘Longitude World Geodetic System’ contains our longitude values.   The ‘Coordinate Space’ dropdown defaults to World Geodetic System (WGS84) and is the correct choice for this example.

  1. Click the OK button to complete the setup once the latitude and longitude variables have been selected from their respective dropdown lists. You should see a new ‘Geography’ section in the Data panel.  The name of the variable (or its edited value) will be displayed beside a globe icon to indicate it is a geography variable.  In this case we see the variable Business Address.

 

Congratulations!  You have now created a custom geography variable and are ready to display it on a map.  To do this, simply drag it from the Data panel and drop it on the report canvas.  The auto-map feature of VA will recognize it as a geography variable and display the data as a bubble map with an OpenStreetMap background.

In this post, we created a custom geography variable using the default Coordinate Space.  Using a custom geography variable gives you the flexibility of mapping data sets that contain valid latitude and longitude values.  Next time, we will take our exploration of the geography variable one step further and explore using custom polygons in your maps.

Using Custom Coordinates for map creation in SAS Visual Analytics was published on SAS Users.