segment profiling

12月 122018
 

I promised in my previous post on automated segment comparisons that I would reveal more about how SAS measures differences between segment profiles. To recap, we wanted to have a method that would determine: If two segments are different in a meaningful way. By how much? What descriptive attributes best [...]

Segment comparisons – How to measure the difference was published on Customer Intelligence Blog.

11月 072018
 

How different is different? Descriptive analytics is powerful. You get to see your data and seeing is believing as they say. But blindly believing what you see is not always the best strategy. Asking someone else if they see what you see helps but is still subjective. Objectivity starts with [...]

Segment comparisons – Seeing is believing but measuring is knowing was published on Customer Intelligence Blog.