3月 032012
Small and mid-sized businesses know that analytics can help them make better decisions, but they still hesitate in investing in analytics. Many overestimate the effort and resources required. Others wrongly believe that applying analytics needs substantial start-up costs, expensive computing power, more pressure on IT, and complex statistical programming skills. [...]
2月 252012
The Globe and Mail recently published an article on “How to Avoid Ticking off your Customers"- an interesting article that talks about understanding your customers’ online behavior by tracking certain things like open rate of your emails via email analytics to determine if your content is relevant.  The question it [...]