social media

6月 282019
 

Congratulations on being chosen to speak at an event! Let the anxiety preparation begin. But wait.

Did you know that social media can help you out? Yes, even now, while you plan. What's more, it can be instrumental in maximizing your entire presenter experience before, during and after your presentation. Here are some ideas to get you thinking.

Before

1. Solicit ideas online.

Most of your connections won't attend your event, but many are probably interested in your topic. Don't hesitate to get help from your network while you work on your paper or presentation. Ask them questions. Get their feedback. (And use the event hashtag -- say, #sasgf or #sasusers for example -- when you do it.)

2. Use social media for research.

Online properties like Quora, SAS Communities, Medium, SlideShare and even LinkedIn can lead to statistics, influencers or research you never knew existed. Type keywords or phrases in the basic search field on any of these websites. You never know what (or who) you might find.

3. Polish your LinkedIn (and/or Twitter) profile. (People will be looking.)

Need a checklist? Start with the Example SAS User LinkedIn Profile on communities.sas.com or Buffer's 7 Key Ingredients of a Great Twitter Bio.

4. Schedule a handful of posts.

One week before the conference or perhaps while you're en route, schedule a few posts to your social media accounts. You'll be too busy at the conference to do this. Free tools like Buffer or Hootsuite allow you to schedule posts throughout the week.

During

5. Skim activity around the event hashtag feed to like, reply, share or comment.

Don't know how? Enter the event hashtag, for instance "#sasgf" (no quotation marks), in the main search fields on Twitter and LinkedIn. Doing this is good for a few reasons:

  • It's easy. Especially since you'll be so busy during the event.
  • People (even strangers) appreciate when you interact with their event posts.
  • Social activity during an event is a sure-fire way to gain followers.

6. Post the occasional photo or a useful tip from a particularly inspirational session.

You'll be so busy during the event, it will be hard to find time to post. If you can, do it in small pieces. A favorite stat. A meaningful quote. A beautiful view of the venue. (Remember, use the event hashtag or other topic-specific hashtags when you do.)

After

7. Connect on LinkedIn or SAS Communities.

Immediately after the event (ideally, in less than 24 hours), connect with fellow conference goers on LinkedIn. Be sure to personalize your invitation with a brief note in case they forgot your name. Don't want to wait? Connect with them in person using the LinkedIn QR code trick.

Is your new friend fairly technical? If so, find and follow his or her activity on communities.sas.com (See subhead "How do I search for people?").

8. Add your paper or presentation to your LinkedIn profile (and direct people to it).

There are three sections of your profile where you can add media (in the form of hyperlinks, documents, PowerPoint slides, etc.): your Summary, Experience and Education sections. Professionals: Add your paper or presentation slides to your Summary or Experience sections; students: consider your Education section.

Pro tip: For additional profile views, create a post to point connections to it on your profile or mention it during your presentation.

 

 

 

 

 

9. Write a useful blog post.

Alison Bolen wrote about this in 2012, yet her message remains perfectly relevant: How to transform your live event blogging into evergreen content. The bottom line? Readers care about the content, not the conference.

Nine #SocialMedia Speaker Tips to Use Before, During and After Events was published on SAS Users.

6月 282019
 

Congratulations on being chosen to speak at an event! Let the anxiety preparation begin. But wait.

Did you know that social media can help you out? Yes, even now, while you plan. What's more, it can be instrumental in maximizing your entire presenter experience before, during and after your presentation. Here are some ideas to get you thinking.

Before

1. Solicit ideas online.

Most of your connections won't attend your event, but many are probably interested in your topic. Don't hesitate to get help from your network while you work on your paper or presentation. Ask them questions. Get their feedback. (And use the event hashtag -- say, #sasgf or #sasusers for example -- when you do it.)

2. Use social media for research.

Online properties like Quora, SAS Communities, Medium, SlideShare and even LinkedIn can lead to statistics, influencers or research you never knew existed. Type keywords or phrases in the basic search field on any of these websites. You never know what (or who) you might find.

3. Polish your LinkedIn (and/or Twitter) profile. (People will be looking.)

Need a checklist? Start with the Example SAS User LinkedIn Profile on communities.sas.com or Buffer's 7 Key Ingredients of a Great Twitter Bio.

4. Schedule a handful of posts.

One week before the conference or perhaps while you're en route, schedule a few posts to your social media accounts. You'll be too busy at the conference to do this. Free tools like Buffer or Hootsuite allow you to schedule posts throughout the week.

During

5. Skim activity around the event hashtag feed to like, reply, share or comment.

Don't know how? Enter the event hashtag, for instance "#sasgf" (no quotation marks), in the main search fields on Twitter and LinkedIn. Doing this is good for a few reasons:

  • It's easy. Especially since you'll be so busy during the event.
  • People (even strangers) appreciate when you interact with their event posts.
  • Social activity during an event is a sure-fire way to gain followers.

6. Post the occasional photo or a useful tip from a particularly inspirational session.

You'll be so busy during the event, it will be hard to find time to post. If you can, do it in small pieces. A favorite stat. A meaningful quote. A beautiful view of the venue. (Remember, use the event hashtag or other topic-specific hashtags when you do.)

After

7. Connect on LinkedIn or SAS Communities.

Immediately after the event (ideally, in less than 24 hours), connect with fellow conference goers on LinkedIn. Be sure to personalize your invitation with a brief note in case they forgot your name. Don't want to wait? Connect with them in person using the LinkedIn QR code trick.

Is your new friend fairly technical? If so, find and follow his or her activity on communities.sas.com (See subhead "How do I search for people?").

8. Add your paper or presentation to your LinkedIn profile (and direct people to it).

There are three sections of your profile where you can add media (in the form of hyperlinks, documents, PowerPoint slides, etc.): your Summary, Experience and Education sections. Professionals: Add your paper or presentation slides to your Summary or Experience sections; students: consider your Education section.

Pro tip: For additional profile views, create a post to point connections to it on your profile or mention it during your presentation.

 

 

 

 

 

9. Write a useful blog post.

Alison Bolen wrote about this in 2012, yet her message remains perfectly relevant: How to transform your live event blogging into evergreen content. The bottom line? Readers care about the content, not the conference.

Nine #SocialMedia Speaker Tips to Use Before, During and After Events was published on SAS Users.

8月 092018
 

We’re bringing the concept of #VideoTag to LinkedIn. What's #VideoTag, you ask? It's an online adaptation of the old schoolyard game. In short, you record a video of yourself, upload it to LinkedIn and tag others to respond. It’s a fun, easy way to spur conversation online by showing your [...]

#VideoTag: the online game you’ve never heard of (and will want to join) was published on SAS Voices by Lindsay Beth Gunter

4月 062018
 

SAS Global Forum 2018 is just days away, and if you're one of the 6,000 SAS users heading to Denver for the event, get ready for four days of learning from SAS peers, exchanging ideas, discovering new techniques for using SAS, and a bit of fun as well.

But what if you can't make the trip to Denver this year? Is there another way to experience some of the great content that will be shared there? I'm happy to say the answer is yes!

SAS Global Forum 2018 Virtual Event

SAS Global Forum 2018 Virtual EventOnce again, SAS will provide dozens of hours of live video streaming from the event. Register for an All-Access Pass and watch select sessions including Opening Session, keynote talks, select breakouts, Tech Talks, updates from The Quad, interviews with SAS executives and developers, and more. You can find livestream presentations and add them to your calendar here. Coverage will be available for on-demand viewing on SAS Global Forum Video Portal after the conference as well.

Get involved via Social Media

Video not your thing? No worries. SAS will provide several other ways to stay up to date. For starters, you can read any of a number of blog posts from the event. Posts will come from many different SAS blogs, but all posts from SAS Global Forum will be aggregated here.

If you're on LinkedIn, Twitter or Facebook, you can stay connected with what's happening and engage with attendees on SAS’ social media channels. Join the conversation, comment on some of the cool presentations you attended or viewed, discuss the exciting news coming out of the event, or simply follow along. The channels sure to have the most activity are the SAS Users LinkedIn group, the SAS Twitter account, the SAS Users Group Facebook page; and Instagram. The hashtag for SAS Global Forum is #SASGF; be sure to use the hashtag in all your posts.

SAS Global Forum 2018 Proceedings

If you want a deeper dive into a particular talk, or if you're interested in presentations that may not be part of the Live Stream, the proceedings for SAS Global Forum 2018 are already available. Here you'll find abstracts, PDF of papers, e-posters, slides, data files, and more.

With all the opportunities to follow along, connect and contribute, you can be a part of SAS Global Forum 2018, whether you're attending in person or not.

Enjoy the event...whether you're going or not!

Participate in SAS Global Forum 2018...even if you're not going was published on SAS Users.

8月 032016
 

Applying analytics to IoT data provides opportunities for cities to use information from sensors, citizens and connected infrastructure in unprecedented ways.

Analytics for IoT gets smart cities moving in the right direction was published on SAS Voices.

7月 062016
 

Disclaimer: before you get overly excited, PROC EXPAT is not really an actual SAS procedure. Sadly, it will not transfer or translate your code based on location. But it does represent SAS’ expansion of the Customer Contact Center, and that’s good news for our users. Here’s the story behind my made-up proc.

My mission

“Buon giorno!” “Guten Tag!” “Bonjour!” Excitement is in the air, the team buzzes. I’m not at an international airport, I’m at the new SAS office in Dublin, Ireland. I’d been given a one-month assignment to help expand operations, providing training in the Customer Contact Center across channels to deliver exceptional customer support and create an enhanced customer experience around the globe. It was such a rewarding experience!

SAS is a global company with customers in 148 countries, at more than 80,000 sites. The EXPAT Procedure is what I’ve coined my month-long adventure in Dublin, training and supporting our newly expanded Customer Contact Center team. So, what does this mean for you? It means additional customer care and expanded hours for all your inquiries and requests. Win!

Bringing expanded customer service to Europe, Middle East and Africa

The expansion was announced last fall, when SAS revealed plans to open a new Inside Sales and Customer Contact Center in Dublin—an investment of around €40 million with a projected 150 new jobs to be created—to provide support across Europe, Middle East and Africa (EMEA).

The new office models the US Customer Contact Center (and this is where I come in), providing support for customers in their channel of choice—be it social media, Live Chat, phone, email and/or web inquiries. We field general questions about SAS software, training, certifications or resources, as well as specific issues, like errors in your SAS log. The Customer Contact Center is here to assist, and now our customers in EMEA can benefit from the added support as well.

And we’re not just answering inquiries, we’re listening to our customers. We’re always looking at ways to make things easier to navigate, simpler to find, and faster to share. And we love customer feedback, whether direct or indirect, to enhance your experience with SAS.

The new team in Dublin is comprised of multi-lingual individuals with loads of experience in the tech industry. They have begun covering the United Kingdom, Ireland and Italy and it’s been amazing working with such a knowledgeable, patient and fun team with a great sense of humor. I think you’ll like them, too.

While I’ve been assisting with training the team on everything SAS, I’ve gotten a little training myself, working in a new office in a different country, surrounded by colleagues from more than 15 countries across the pond. A reminder of the wide reach of SAS, impact of Big Data analytics, and importance of our worldwide SAS users.

It’s an exciting time for the Customer Contact Center, SAS and our customers. If you’re located in EMEA, don’t hesitate to reach out to us!

tags: facebook, linkedin, sas customer contact center, social media, twitter

PROC EXPAT – Expanding SAS’ global customer service was published on SAS Users.

2月 272016
 

The 88th Annual Academy Awards are coming up. Twitter will be on high alert Sunday night to hear who takes home the gold Oscar. To celebrate in our own special way, we want to highlight some of our amazing followers. Without further ado, here are our award-winning posts from the last year: Best […]

Award winning posts of 2015 was published on SAS Voices.

1月 262016
 

When he filmed the scene in the summer of '69, my Dad did not foresee his moment of fame in 2016. But in the last two days, Dad has seen his 47-year-old work appear in the local Buffalo, NY media, on DailyMail.com, and on FOX News*.

In August of 1969, on a family outing to Niagara Falls, Dad filmed a remarkable scene. It was during the time that engineers had "turned off" the American side of the Falls**, diverting most of the water to the Canadian side, while scientists studied the natural wonder for erosion patterns. Did you know that it was possible to turn off the mighty Niagara Falls? Yes, it's been done. And there is renewed interest in the event because Niagara Falls authorities are talking about doing it again.

 
It might be generous to call the video "viral." By most definitions, a video can be called "viral" if it receives a million views in a day, or 3 to 5 million views in a few days. This video (on my personal YouTube channel) has received only about 40,000 views in the past day. Not viral, but let's call it "burgeoning" (thank you Roget's).

Here's the historical timeline of this video:

  • August 1969: Dad films the dewatered Niagara Falls on a common 8mm film camera. I'm in the video at the end -- that's me in the stroller (I was 1-yr old) with my Mom.
  • November 2006: as steward of the family 8mm films, I digitize the film and edit it. I added some explanatory text and a bed of music that I don't have the rights to (hey, that makes me a citizen of the Internet).
  • April 2011: I upload the video to YouTube. I figured it would be interesting to some, as it captured a rare event. A once-in-a-lifetime event, we might have thought back then. In nearly 5 years, the video accumulates only a few thousand views.
  • January 2016: a perfect storm makes the video super popular. The conditions of this storm: a related modern story renews interest, the video contains relatively rare footage, and (maybe most importantly) the video producer (me) is available and responsive to grant permission to these media outlets.

That last point was probably crucial. In all three cases (Buffalo News, Daily Mail, and FOX News), the stories were produced within hours of the reporters reaching out to me. The stories were happening with or without my video. Like so many events in my life, this was all about being in the right place at the right time.

This blog topic is a departure from my usual discussion of SAS topics, so let's tie it back with a view of some YouTube stats. YouTube provides video analytics to any user with a YouTube channel, but the stats usually lag by several days. It's too soon to see the aggregated view of my stats that include the past two days. But, YouTube does offer a "real time" view of what is happening with your video right now. Here's my snapshot from this morning:
ytstats

If you watch the video in the next few days you'll be subjected to some advertising. That's how YouTube generates revenue from popular content. Thanks to my use of copyrighted music, I don't really have a chance to benefit financially from this sudden burst of activity. But that's okay with me -- I enjoy just watching the phenomenon to see how far it goes.


* FOX News reporters reached out to me yesterday and said the story would air yesterday afternoon. I trust that it did; I haven't seen it.


** The idea of "turning off the Falls" sounds crazy to some, but really it's an impressive feat of engineering that was mastered decades ago. People are not generally aware that much of the "Falls" volume is diverted every day right now to provide hydroelectric power to the Northeast. Remember Y2K? When people were worried that the power grid might shut down when the year turned to 2000, one certainty remained: water would continue to flow over the Falls. The Niagara Falls hydro plant played a critical role in disaster preparations for Y2K. Of course, nothing came of it – Y2K was a big disappointment in that respect.

tags: social media

The post A viral video that was 47 years in the making appeared first on The SAS Dummy.

12月 232015
 

In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript, […]

The post Come chat with us! appeared first on The Text Frontier.