text analytics

3月 252014
 
~ Contributions from Elena Lytkina Botelho, Stephen Kincaid, Chris Trendler - ghSMART & Beverly Brown, Pamela Prentice and Dan Zaratsian - SAS ~   A fascinating talk at the SAS Global Forum Executive Conference focused on text analytics, one of the newer weapons in the arsenal for analytic understanding. Dr. Goutam […]
2月 042014
 
A few Superbowl tweets: "Everything worked out well with the Super Bowl in NY/NJ except the game. What a shocker tonight #TBS_SuperBowl" "Best #superbowl #halftimeshow ever with #brunomars and #redhotchillipeppers . What talent from bruno...now thats a performer." "Someone turn off the lights to make the #SuperBowl interesting!" In my […]
1月 302014
 
In the days leading up to Superbowl XLVIII there’s a unique opportunity to capture insightful trends and patterns within social media. Much of text analytics involves analyzing customer conversations, whether the conversations exist within social media, emails, forums, blogs, survey responses, or call center transcripts. These conversations, just like the […]
12月 212013
 
When you think of the phrase “express yourself,” you may think of expressing your sense of style through your fashion decisions or home décor, but most of us probably think of expressing our thoughts, feelings, opinions, needs, desires, etc. through language. Whether writing or speaking, language helps us to connect […]
12月 132013
 
Text (aka unstructured) data is real, it’s huge, and it’s rapidly building up (both internally – at your company, and externally – on the web). You’ll only see more in the days to come. And guess what? If you are practicing traditional analytics at your company, foraying into unstructured data [...]
12月 072013
 
On Thanksgiving, I took a few moments out of my day to use the real-time Twitter search capabilities of SAS Social Media Analytics, and the search term #thankful. I didn’t do this because it’s almost year-end review time and I can say I worked on a holiday. Not entirely, anyway. [...]
7月 262013
 
Seeing is knowing – Going beyond just listening to the voice of the customer ~ with contribution from Cindy Turner We’ve all heard that a picture paints a thousand words. What if you could see a thousand words from your customers? With that view, you could probably paint a hundred different pictures […]