video

4月 072010
 
Yesterday we posted 'Chris Brogan Offers Social Media Advice to Marketers', the second (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the third in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the big opportunities for marketers, mistakes that marketers make with social media and how to solve the common marketers' excuse of "I don't have the time."

Chris' comments, concerning the time investment social media requires, reminded me of the economic tenet that the true cost of anything produced is the sum of the other things that could have been produced with the same efforts. In other words, if you spend an hour on Twitter, the true cost of that effort is what you did not do during that time, but could have.

So if email marketing works for you, keep with it. Yet if a particular marketing activity is not working, do consider alternative uses of your time and perhaps redirect effort towards a social media activity, as there is a good chance such a redirection will produce superior results. At any rate, you'll learn something new.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.






4月 062010
 
We recently posted 'Chris Brogan Talks About His Book "Trust Agents" and Social Media', the first (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the second in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses what will be important to marketers this year, offers advice for marketers getting started in social media and how companies can decide when they are ready for social media.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.



4月 022010
 
The antidote for fifty enemies is one friend. If there’s truth in that quote, Aristotle would have to agree we’re lucky here at SAS, in that we have many friends, including outstanding customers and industry thought leaders, that we regularly interact with. I’d like to share one of these interactions with Chris Brogan, President of New Marketing Labs.

Our connection to Chris began in early 2009, when our esteemed social media manger, Dave Thomas, attended Chris’ Inbound Marketing Summit in San Francisco. Dave wrote to me about his introduction to Chris, saying he “was immediately impressed not only by his knowledge, but by his openness and the genuine way he communicates, both individually and with groups. Plus, he was one of the few people I’d heard in 15 years of attending marketing conferences who talked in plain English about something he clearly, at his core, believed to be true and valuable.”

Chris and Dave stayed in touch and when SAS decided to solicit advice about the social media world from an outside expert, it was natural to ask Chris and his colleagues at New Marketing Labs, Justin Levy and Colin Bower.

According to Dave, “It’s been a very positive relationship. I’ve been a client before and also a consultant and it’s rare to find that sort of relationship where both sides feel like equal participants, respect one another equally and are getting equal value.”

While Chris was at our headquarters in Cary, NC, Deb Orton sat down with him for a short interview session. There are six videos in all, and over the next few days I'll post each of them.

But before we get to the first video, I want to leave you with a closing comment from Dave: “In a few years we might not be talking about ‘social media’ anymore, and certainly the tools we’re using today will have changed. But at the core of social media is a new way of communicating, a new way of relating to one another and combining the personal and the professional in the best kind of way. Chris shows us every day how that should work.”

Enjoy this video series. And stay tuned. In the coming months we will continue this series with new interviews from SAS practitioners.


Chris Brogan Talks About His Book "Trust Agents" and Social Media.
SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses: why he and Julien Smith wrote the book "Trust Agents", what is a "trust agent" and how to establish a social media "listening post".




3月 042010
 
As Dr. Goodnight explains, SAS Global Forum (formerly known as SUGI) was started by SAS users, who held their first conference in 1976, several months before SAS was even incorporated as a company. The successful tradition of a user run conference, guided by an Executive Board of SAS users, continues today, 35 years later.



If you haven’t registered already, be sure to do so soon. Early registration ends March 8! Register now, and you can save up to $250 off your registration fee. There are additional ways to save as well. Fees will increase on March 9 for all Registration Packages.

This year will be my 14th conference, and I totally agree with how Dr. Goodnight sums things up in his invite video. “[SAS Global Forum is a...] huge collaborative forum where problems are solved, techniques are shared, and life-long friendships are made.”
4月 012009
 

That's a wrap! Alan Hoffler provides a takes a last look back at SAS Global Forum 2009. We hope to see you next year at SAS Global Forum 2010 in Seattle. Find out more at http://www.sas.com/sasglobalforum/2010.





Web Links:

YouTube:
http://www.youtube.com/watch?v=NnAI8e-QEP0

SAS.com:
http://www.sas.com/apps/webnet/SGF2009VideoBlog/index.html?videoID=isgf09ep33
3月 302009
 

2009 SAS Global Forum Conference Chair Lori Griffin and 2010 SAS Global Forum Conference Chair Lauren Haworth talk about this year's conference and what's coming up in 2010 in Seattle.





Web Links:

YouTube:
http://www.youtube.com/watch?v=odG2ukh9K1k

SAS.com:
http://www.sas.com/apps/webnet/SGF2009VideoBlog/index.html?videoID=isgf09ep28