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4月 162010
 
To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you were able to follow along with the live webcasts and Twitter streams (and we hope to see you next year).

Over the next week or so we’ll be publishing a number of posts related to the event (highlights, session recaps, lessons learned, and more). But before we do, here is a summary of the customer intelligence activities during the week.

Sunday, April 11: 9:00 p.m.
SAS Seattle Tweetup! at Tap House Grill, 1506 Sixth Avenue, Seattle, WA

What a great Tweetup. The venue, with 160 beers on tap and an unexpectedly large and inviting space, was a perfect setting for our group.

The list of journalists, bloggers, analysts and influencers in attendance reads as a who's-who of social media and social CRM. To mention a few: Queen of Measurement Katie Paine. New Marketing Labs general manager Justin Levy. Marshall Lager, President of The Third Idea (he forgot the first two ideas – but the third one works great). Noted author and CRM authority Paul Greenberg. David Myron, Editor in Chief of CRM Magazine. Alex Williams, a senior editor at ReadWriteWeb. Joshua Greenbaum. Research Analyst, Speaker and Consultant, Esteban Kolsky. CRM analyst, Denis Pombriant. Brent Leary, Co-founder and Partner of CRM Essentials. Social Media Strategists Wayne Sutton and Shannon Paul. Dave Evans, author of Social Media Marketing: An Hour a Day. And on. And on.

From SAS, we had our Social Media Analytics mavens John Bastone and Mark Chaves. SAS marketing management, including Adele Sweetwood and Deb Orton. SAS Social Media manager David B. Thomas. Our editor of blogs and social content, Alison Bolen. SAS Customer Intelligence PR managers Angela Lipscomb and Mike Nemecek. Peter Dorrington, SAS EMEA marketing. And many others.


Monday, April 12: 8:00 a.m.
SAS Social Media Analytics Solution Launch at the Washington State Convention & Trade Center

You never know exactly how a launch will be accepted, but so far, so good. A Google search for “SAS social media analytics” turns up hundreds of positive news results and mentions; here are a few worth highlighting:

  • Katie Paine (@kdpaine), CEO of KDPaine & Partners, wrote “when I started KDPaine & Partners 8 years ago, I had in mind a system that would somehow, (I didn't know how at the time) connect the dots between outputs and outcomes. That's what [SAS Social Media Analytics] does.” (From KDPaine finally finds an automated analysis tool she can love.)

  • Louis Columbus (@LouisColumbus), Market & industry analyst, blogger, market researcher & strategist, commented on the execution of the launch, saying “Televising the launch event live…was a brilliant decision.” Louis went on to conclude that “SAS has set a new standard on how to successfully launch a new service using social media.” (From Lessons Learned from the SAS Launch of Social Media Analytics.)

  • Paul Greenberg (@pgreenbe), author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, commented “not only has SAS released a truly excellent social media analytics product - a unique one in fact, but they have attacked the market and their own culture in a way that has transformed the company to something new and perhaps equally as good as their “place to work” accolades indicate.” (From SAS's Coming Out Party - Analyze This!)

  • Shannon Paul (@ShannonPaul), marketing and social media strategist, wrote “…the just-launched SAS Social Media Analytics platform looks to be the most comprehensive, in-depth social media monitoring and analytics platform I’ve seen yet…” (From SAS Social Media Analytics Product Launch: Initial Thoughts.)

Continue reading "Customer Intelligence and SAS Social Media Analytics at SAS Global Forum"
4月 082010
 
Yesterday we posted 'Chris Brogan Provides Best Practices and Insights into Social Media', the third (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the fourth in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the differences between B2B and B2C in social media, who should own social media within companies, how to deal with bloggers, and how to integrate social media into your marketing mix.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.



4月 072010
 
Yesterday we posted 'Chris Brogan Offers Social Media Advice to Marketers', the second (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the third in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the big opportunities for marketers, mistakes that marketers make with social media and how to solve the common marketers' excuse of "I don't have the time."

Chris' comments, concerning the time investment social media requires, reminded me of the economic tenet that the true cost of anything produced is the sum of the other things that could have been produced with the same efforts. In other words, if you spend an hour on Twitter, the true cost of that effort is what you did not do during that time, but could have.

So if email marketing works for you, keep with it. Yet if a particular marketing activity is not working, do consider alternative uses of your time and perhaps redirect effort towards a social media activity, as there is a good chance such a redirection will produce superior results. At any rate, you'll learn something new.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.






4月 062010
 
We recently posted 'Chris Brogan Talks About His Book "Trust Agents" and Social Media', the first (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the second in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses what will be important to marketers this year, offers advice for marketers getting started in social media and how companies can decide when they are ready for social media.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.



4月 022010
 
The antidote for fifty enemies is one friend. If there’s truth in that quote, Aristotle would have to agree we’re lucky here at SAS, in that we have many friends, including outstanding customers and industry thought leaders, that we regularly interact with. I’d like to share one of these interactions with Chris Brogan, President of New Marketing Labs.

Our connection to Chris began in early 2009, when our esteemed social media manger, Dave Thomas, attended Chris’ Inbound Marketing Summit in San Francisco. Dave wrote to me about his introduction to Chris, saying he “was immediately impressed not only by his knowledge, but by his openness and the genuine way he communicates, both individually and with groups. Plus, he was one of the few people I’d heard in 15 years of attending marketing conferences who talked in plain English about something he clearly, at his core, believed to be true and valuable.”

Chris and Dave stayed in touch and when SAS decided to solicit advice about the social media world from an outside expert, it was natural to ask Chris and his colleagues at New Marketing Labs, Justin Levy and Colin Bower.

According to Dave, “It’s been a very positive relationship. I’ve been a client before and also a consultant and it’s rare to find that sort of relationship where both sides feel like equal participants, respect one another equally and are getting equal value.”

While Chris was at our headquarters in Cary, NC, Deb Orton sat down with him for a short interview session. There are six videos in all, and over the next few days I'll post each of them.

But before we get to the first video, I want to leave you with a closing comment from Dave: “In a few years we might not be talking about ‘social media’ anymore, and certainly the tools we’re using today will have changed. But at the core of social media is a new way of communicating, a new way of relating to one another and combining the personal and the professional in the best kind of way. Chris shows us every day how that should work.”

Enjoy this video series. And stay tuned. In the coming months we will continue this series with new interviews from SAS practitioners.


Chris Brogan Talks About His Book "Trust Agents" and Social Media.
SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses: why he and Julien Smith wrote the book "Trust Agents", what is a "trust agent" and how to establish a social media "listening post".




3月 042010
 
As Dr. Goodnight explains, SAS Global Forum (formerly known as SUGI) was started by SAS users, who held their first conference in 1976, several months before SAS was even incorporated as a company. The successful tradition of a user run conference, guided by an Executive Board of SAS users, continues today, 35 years later.



If you haven’t registered already, be sure to do so soon. Early registration ends March 8! Register now, and you can save up to $250 off your registration fee. There are additional ways to save as well. Fees will increase on March 9 for all Registration Packages.

This year will be my 14th conference, and I totally agree with how Dr. Goodnight sums things up in his invite video. “[SAS Global Forum is a...] huge collaborative forum where problems are solved, techniques are shared, and life-long friendships are made.”
4月 012009
 

That's a wrap! Alan Hoffler provides a takes a last look back at SAS Global Forum 2009. We hope to see you next year at SAS Global Forum 2010 in Seattle. Find out more at http://www.sas.com/sasglobalforum/2010.





Web Links:

YouTube:
http://www.youtube.com/watch?v=NnAI8e-QEP0

SAS.com:
http://www.sas.com/apps/webnet/SGF2009VideoBlog/index.html?videoID=isgf09ep33