12月 072018
 

Once again, I have chosen to take a traditional Christmas song or carol and create a fun technology-related version of it to share with you. This is the fifth year and the eighth song, so I hope you enjoy your 2018 holiday song. Grandma got over run by a neural [...]

Grandma got over run by a neural network was published on SAS Voices by David Pope

12月 062018
 

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a [...]

SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing was published on Customer Intelligence Blog.

11月 302018
 

In part one of this blog posting series, we introduced that the analytics lifecycle is much more than authoring models. As brands develop and invest into creating models to solve critical business problems, so does the requirement to manage these assets as valuable competitive differentiators. In part two of this [...]

SAS Customer Intelligence 360: Model management for competitive differentiation [Part 2] was published on Customer Intelligence Blog.

11月 272018
 

The universe of customer experiences, digital analytics, personalization and decisioning is massive. At times, it can seem as complicated and vast as the galaxy itself. With intricate subjects underneath this umbrella, you can lose direction, wander aimlessly, or feel a misleading sense of success or failure. When you lose vision, [...]

SAS Customer Intelligence 360: Model management for competitive differentiation [Part 1] was published on Customer Intelligence Blog.

11月 152018
 

When describing their business model, our customer, Epipoli (one of the leading gift card companies in Europe), tells the story of the ancient Limoncello makers of Italy. Limoncello is an intensely lemon-flavored liqueur famously produced in Sorrento, the Amalfi coast, and the island of Capri. The drink started as a local tradition, but quickly [...]

Lessons learned from a real-world AI implementation was published on SAS Voices by David Tareen

11月 092018
 

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3] was published on Customer Intelligence Blog.

11月 092018
 

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3] was published on Customer Intelligence Blog.

11月 052018
 

In part one of this blog posting series, we introduced machine learning models as a multifaceted and evolving topic. The complexity that gives extraordinary predictive abilities also makes these models challenging to understand. They generally don’t provide a clear explanation, and brands experimenting with machine learning are questioning whether they [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 2] was published on Customer Intelligence Blog.

11月 012018
 

As machine learning takes its place in numerous advances within the marketing ecosystem, the interpretability of these modernized algorithmic approaches grows in importance. According to my SAS peer Ilknur Kaynar Kabul: We are surrounded with applications powered by machine learning, and we’re personally affected by the decisions made by machines [...]

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 1] was published on Customer Intelligence Blog.