Dave Thomas reports from the SAS Social Media Analytics Press Launch Event held at SAS Global Forum in Seattle. Dave gets feedback from bloggers, journalists, influencers and analysts in attendance including Paul Greenberg, Wayne Sutton, Justin Levy, Katie Paine and more.
Dave Thomas and Waynette Tubbs review the highlights from the Opening Session of SAS Global Forum 2010 and talk about going to the SAS Social Media Tweetup.
Make sure you check these guys out in the Demo Hall on Level 4:
Dan Heath, a SAS developer, showed how programmers can use ODS Graph Designer to build graphs without writing a single line of code. But if you like working within the code, he also showed how and where the designer stores the code so that you can rework and adapt the graph to other uses.
Maura Stokes, R&D Director of Statistical Applications and Editor of the SAS Statistics and Operations Research News, discussed many of the new procedures in the 9.22 release of SAS/ETS®, SAS/OR® and SAS/STAT®. She illustrated the applicablity for these procedures across industries, including financial services, retail and health , SAS/OR and SAS/STAT. She illustrated the applicablity for these procedures across industries, including financial services, retail and health care. After reviewing the new capabilities, Maura demoed PROC PLM. This new procedure enhances statistical modeling with SAS by enabling you to use model-fit information stored from a number of linear modeling procedures to perform additional analyses.
Jeff Stander, a SAS Solutions Architect in Data Management, discussed how more and more customers are leveraging data inside the database, and demoed data integration inside the database using ETL. In-database processing is a way to better utilize SAS technologies. He showed jobs running entirely inside the database. Analytic processes can require a great deal of time-consuming data movement within the organization. Running those processes inside the data warehouse greatly reduces the amount of data that must be copied, moved and converted – reducing costs and increasing agility. It’s as close to real-time analytics as you can get.
Heath also demoed the newest tools in Dataflux. Data Management Studio 2.0 has some great new tools including a new visualization tool that helps you see the connections between your data.
Michael Thomas, SAS Software Development Manager, demoed BI Dashboard 4.3, which has been adapted to use flash technology – that means you can now use flash interactivity to gain insight. Michael showed how you can easily create your own dashboard. And for those who use the desktop dashboard and travel, we’ll soon release the Smartphone dashboard so that you can stay in touch with your dashboard information, quickly react to information and collaborate with your colleagues. When you get to the Demo Area, look for a SAS representative with a Smartphone promo for you to demo.
I-Kong Fu, Business Intelligence Product Manager, presented SAS Central, a great new collaborative feature of SAS BI Dashboard 4.3. Most people spend all day in Microsoft Outlook, so SAS has incorporated the capability to send dashboard reports to the inbox. A user can now check reports including KPIs, model configuration reports and sales reports from this section. The key benefit is that these messages are stored on the SAS server, so they don’t take up space in your inbox! SAS Central takes advantage of Outlook’s options: When you see something that needs an action, just right click and set a meeting, send an e-mail or take advantage of many other Outlook options.
Tonya Balan, Analytics Product Manager, showed the crowd a new feature in SAS® Enterprise Miner, the Rapid Predictive Modeler. Now, make business decisions without having to always rely on a statistician. She says, “Imagine that we had a problem with EXCEL, you know business analysts love EXCEL.” In this case, Balan used telecommunication data. She’s interested in churn (i.e. the rate of customer turnover). Rapid predictive modeler provides you with presentation quality reports. In this case, the report lets you see which variable is the most likely to predict churn. It’s repeatable and the models can be used in other programs.
Jon Weisz, JMP Marketing Director, presented “What’s New in JMP?” JMP 9 will be released later this year and is already in use by Beta users. One of the new features is R integration. There is also a new JMP add-in for EXCEL, SAS ETS, Multi-Dimensional Scaling using PROC MDS and structural equation model using PROC CALIS application and JMP 9. Using SGF attendee data, Weisz showed Data Visualization with Maps. Data Visualization is a fast way to analyze data and make quick decisions.
Andy Bober, Product Managerment Director of Customer Intelligence, showed off our newest product -- launched concurrently with the Technology Connection -- SAS Social Media Analytics. According to Bober, "SAS Social Media Analytics lets you look at the data in a lot of different ways." This solution looks at both what individuals are saying about your company and at what publications are saying -- it measures how they feel about what you are providing. What a value. As Bober says, "really slick stuff."
Talk to a member of the SAS R&D staff about these and many other great new solutions and procedures for 2010 in the SAS Global Forum Demo Hall.
Demo Hall hours
Level 4, Room 4E
Monday 10 a.m. – 4 p.m.
6 p.m. – 7:30 p.m.
Tuesday 10 a.m. – 5 p.m.
Wednesday 8 a.m. – 11 a.m.
“Jim Goodnight always stresses the importance of listening to you, our users, and to be receptive to your ideas and suggestions,” Harris said. “The SASware ballot is another way to do that. It allows SAS users from all around the world to vote for features they would like to see added to our software and services. It helps us make our software better and more responsive to your needs."
The forthcoming enhancements include:
- Adding the NOPRINT option to the PROC DATASETS statement.
- Adding syntax that enables users to trim values when creating macro variables that use the INTO clause.
- Providing the ability to refresh updated formats without restarting the SAS OLAP Server.
SAS has unveiled a new SASware Ballet that allows SAS to continuously update the ballet as your suggestions are submitted. Read about the new SASware Ballet and then vote!
Buck, who will serve as the chair for SAS Global Forum 2011 in Las Vegas, led a “First-timers’ Session” before the main festivities of SAS Global Forum 2010 got under way in Seattle. During her presentation, Buck shared her top 10 tips and tricks to get the most out of SAS Global Forum.
Here’s her list:
10. Visit the Demo Hall.
9. Meet new people.
8. Use your program.
7. Don’t waste your time.
6. Build a Personal Agenda.
5. Try a new technology at a Hands-On workshop.
4. Be prepared.
3. Don’t wear yourself out.
1. Free stuff.
“The goal here is that you have a great conference experience this year, so that you come back next year for the conference in Las Vegas,” Buck said. “If you get a lot out of this conference, you will want to come to future conferences.”
So, have a great time in Seattle, and we’ll look for your next year in Las Vegas.
Here’s a quick breakdown of the top 10 countries represented outside of the US:
Title: Analytical Risk Expert
Job responsibility: Developing risk scorecards
Products: SAS Credit Scoring for Banking, SAS Enterprise Miner
Thanks to her suggestions, bug reports and willingness to ask “What if?” Monika Nauroth helped SAS isolate problems and greatly improve usability and functionality in SAS Enterprise Miner and SAS Credit Scoring for Banking. Her feedback resulted in six hot fixes, five SAS notes, and new features in SAS Enterprise Miner.
I sat down with Monika before she received her award to find out more:
How long have you been using SAS?
My use of SAS started within an internship at Santander in 2004. I also programmed in Base SAS and SAS/STAT for my diploma thesis for my Masters Degree in Economic Mathematics. Since then I am using it constantly for my work in Risk Management at Santander Consumer Bank. For predictive modeling, we implemented SAS Enterprise Miner and the Credit Scoring Solution in 2006, and I've used it for credit scorecard development since then. This solution immediately provided Santander with the ability to analyze and understand their customers, and to do scorecard development at an advanced level within a short time.
What tips do you have for other SAS users?
Two things: First, don’t always use the Enterprise Miner default. Second, if there’s something you don’t understand, review the documentation and if that doesn’t answer your question, call SAS technical support.
What are you most looking forward to about SAS Global Forum 2010?
I have a 12-page agenda set up! I am looking forward to seeing demos of the new version of Enterprise Miner. I got a sneak preview and was surprised to see that some of my suggestions have already been incorporated into the new version. I’m also looking forward to meeting the developers, Billy Sue Anderson, Dave Duling and Product Manager Wayne Thompson.
This is your first trip to the US. What’s your favorite thing you’ve done so far?
We took the “Duck Tour” of Seattle yesterday. That was interesting to say the least….!
How do you feel about winning SAS’ top technical award?
When Karoline Förster and Tamara Fischer called me to notify me that I have won this award, I was speechless. I am very proud and honored that SAS appreciates my work so much. But, I didn’t do it all by myself. I had the help and support of so many people and I would like to thank all of them.
Want to cut processing time from hours to seconds? Save millions in operating costs?
Then take a lesson from our 2010 Enterprise Excellence Award winners. Congratulations to these outstanding SAS customers who each took the stage last night to describe what they’ve accomplished with SAS:
Telstra, Australia’s leading telecommunications provider, uses SAS to achieve a single view of customers across the enterprise and provide targeted products and services. With SAS, the company has reduced job processing times from 11 hours to 10 seconds.
Canada Post, Canada’s primary postal service, delivers more than 11 billion pieces of mail each year to 14.7 million destinations. The company uses SAS to improve workplace safety and set optimal pricing, saving Canada Post more than US$5 million in 2009. The SAS solution “paid for itself in spades,” said Canada Post award recipient Brian Shea.
GE Rail Services uses SAS to improve credit and collections processes, comply with regulatory requirements, and to drive down operating costs. By using SAS to manage railcar maintenance and transport, the company has saved more than $1 million so far this year.
Lloyds Banking Group, the largest retail bank in the UK, uses SAS risk analytics to analyze mortgages, consumer banking, fraud, Basel II, collections and recoveries, forecasting and impairment functions. The company anticipates $50 million in savings from using SAS to build better risk models.
Asking: "What if?"
Conference Chair Lauren Haworth from Genentech welcomed the more than 3,000 participants saying, “We are the ones in our organizations who know how to crunch the data and turn the ‘What ifs?' into meaningful outcomes.”
The Enterprise Excellence Award, given annually to customers who are using SAS in new ways to excel in their business, was presented to GE Rail Services, which operates in the US, Canada and Mexico; Canada Post, the primary postal operator in Canada; Lloyd’s, the largest retail bank in the UK; and Telstra, Australia’s leading telecommunications services company.
In presenting the User Feedback Award to Monika Nauroth from Santander Consumer Bank, Vice President of Technical Support Annette Harris said Nauroth’s suggestions and feedback about SAS Credit Scoring provided “reliability and expanded functionality to the solution. “Monika is a shining example of someone who doesn’t complacently accept what is, but asks ‘What if?’” Harris said.
Breakthroughs in high performance computing
SAS CEO Jim Goodnight turned the discussion to high performance computing. Last June in Singapore, a customer mentioned to Goodnight how long it took – in some cases 18 hours – to compute certain risk calculations. In the past year, SAS has worked on that problem in its Advanced Computing Lab. The results? Those same computations can now be done in minutes -- two minutes and 15 seconds as Goodnight demonstrated on stage.
A new solution: SAS Social Media Analytics
Only 5 percent of data today is structured and there are now more Twitter and Facebook users than e-mail users. Businesses need a way to harness the data from social media networks like blogs, discussion forums, Twitter and YouTube. Jim Davis unveiled a brand-new SAS solution that meets this need: SAS Social Media Analytics.
Mike Keppler, Senior Vice President of Sales, Marketing and Revenue Systems for Marriott International, and Mark Chaves, Customer Intelligence Support Product Manager, demoed the new SAS solution, showing how Marriott was able to determine brand sentiment over time, drilling down on specific attributes of Marriott. The company was also able to identify major influencers and found some surprising results in influencers who they'd never heard of, but who were having a powerful effect on the conversation about Marriott.
"Social media is obviously the next revolution in the customer experience," said Keppler. "You have to have social media connected to your marketing plan."
Fraud detection results from LA County
Manuel Moreno, Director of Research for the Chief Executive Office of Los Angeles (Calif.) County took the stage to share how SAS Social Network Analysis gives them his team the ability to detect fraud rings. ”With SAS Social Network Analysis, we anticipate annual savings of $21 million. This is a huge cost savings for county and taxpayers,” Moreno said.
Co-hosts Dave Thomas and Waynette Tubbs provide their first report from SAS Global Forum in Seattle.