4月 092010
 
A little less than two years ago on the sascom voices blog, I argued that even social media enthusiasts should be listening more to social media curmudgeons like Tom Davenport. Tom is best known in SAS circles for co-authoring the books Competing on Analytics: The New Science of Winning and Analytics at Work. He also maintains a blog at Harvard Business Review, where he writes about IT, analytics and enterprise technology.

In his most recent post, Web 2.0 Versus Service 1.0, Tom argues that, in many cases, he'd prefer to see companies focus on good customer service via traditional channels before moving on to meet customer needs through social media channels like Twitter. He says:
I, for one, would rather work with a company that truly cares through a single communications channel — even snail mail — than one that shows its lack of caring through all the latest Web 2.0 tools.
It's a good point, but Frank Eliason from Comcast also makes a good counterpoint in the comments of Tom's post:
70% or more of the people we help via Twitter never contacted us before. Twitter is an early warning system and we see things there before other communications channels. This helps reduce overall costs and create better Customer experiences ... Since we started our social media work we have seen strong improvements in Customer Satisfaction, and we look to continue to improve them.

Continue reading "The benefits of bellyaching online"
4月 092010
 
In thinking about the upcoming inaugural Sentiment Analysis Symposium, I did a bit of exploring. Some of the early notions of sentiment can be attributed to Scottish born Adam Smith (1723-1790), who is often referred to as the first modern economist. One item from his 1759, “Theory of Moral Sentiment” stood out to me (an excerpt from Section 1.1.24):
"The sentiment or affection of the heart from which any action proceeds, and upon which its whole virtue or vice must ultimately depend, may be considered under two different aspects, or in two different relations; first, in relation to the cause which excites it, or the motive which gives occasion to it; and secondly, in relation to the end which it proposes, or the effect which it tends to produce.”
Perhaps not surprisingly then, both behavioural psychologists and stock market economists have examined the notion of sentiment for some time – both its cause and effect – with Dow, of the modern day (Dow Jones) Index, being one of them.

Being pragmatic – and translating this to how (and when) organizations successfully analyze sentiment – I am heartened to see that this is consistent with how we examine this today.

Understanding the relationship giving rise to emotional expressions in our current, connected world – sentiment analysis is part of a business analytics process. The evaluation of existing knowledge (observation and measurement of the motive) with the assessment of accurately measured sentiment expression (analysis of the effect) – from whatever communication vehicle the text data is collected. As with all analytics, models are tested, validated, and then deployed. Once deployed into business operations, sentiment is evaluated in real-time – sending triggers and updates to parts of the business that need to be informed and act upon the results. This analytic cycle is expressed further in an Interactive Tour and cited recently in Text Analytics – Two Worlds Collide.

Over 250 years later – with all that has changed since – the theory, at least this context, still makes sense in practice. So whether you are attending SAS Global Forum or the Sentiment Symposium we look forward to hearing about what you are doing in the Text Frontier. See you at the conference.
4月 082010
 

上午八点半到的知春里的中科软,九点开考,九点半出来,接着赶回公司。上午就这么考了人生第一个除英语六级外的认证,SAS Certified Base Programmer for SAS 9 Credential,一共是70道题(要求时间是两个小时),错了一道,拿了99/100分回家。还好,我06年开始接触SAS,并以此为生,这个成绩不算丢脸。

为什么想到考这个证?美国那里有句话说,“如果你有个SAS认证,你将不愁找不到工作”云云。对有经验的SAS程序员,雇主一般不在乎你是否考过SAS认证,我推荐在校生没事可以整这么一个,可以增加些筹码,以示自己也算是有些投资,花过功夫。我现在不需要这个认证找工作,倒是想借这个机会,重温一些基本概念。SAS公司有一份Base的认证文档说这可以refresh your mind on some details you might have forgotter,就是这个。当然,还有一个很重要的原因,现在考证,可以找东家报销(150美元,很大的一块蚊子肉啊),——做学生时穷,虽然只要半价,还是舍不得考。

计划下半年再考一次SAS Certified Advanced Programmer for SAS 9 Credential,这个拿高分还算是有些挑战性。为考试而考试是个很无聊的事,那就借着这个机会,温习下SAS Advance的东西,这些在日常工作中都要用到,相互促进了。

其实我最想考的是SAS Certified Predictive Modeler using SAS Enterprise Miner 5 Credential,数据挖掘相关的。读书时鼓捣得比较多,现在工作几乎都要忘掉这些了,考个证可以刺激下自个。啥时有机会去美国遛达,就乘机考了这厮。SAS Base和Advance都可以在国内考,唯有这DM需要在美国的SAS公司考。

附些材料,感兴趣的朋友可以参考。

1. 报名,SAS Base和Advance都可以网上预约,或者直接到考场报名,费用是150美元(或相应的人民币)。

预约或查询考点,上www.prometric.com/sas,有国际信用卡就可以支付。

又,考试时间也是可以预定的,从早上八点开始。我订的是早九点,早八点考场工作人员可能都在调试机器,拖后些比较好。

2.参考资料。对考Base来说,SAS公司的SAS OnlineTutor®: Basic and Intermediate SAS,止矣尽矣。这是我见到过的最好的入门材料。或者,同等有分量的入门材料,SAS Programming I: Essential和SAS Programming II: Data Manipulation Techniques。这些材料,既可以为准备考试用,更可以作为入门温习提高用。从准备考试来讲,它们比SAS Little Book实用。

4月 082010
 
Contributed by Meg Crawford, Marketing Specialist, User & Customer Marketing; Kirsten Hamstra, Web Marketing Specialist, SAS Publishing; and Michele Reister, Field Marketing Specialist, SAS Education.

If you read last month’s Open Mic blog posts from Meg Crawford and Kirsten Hamstra about all the great social media activities happening at SAS Global Forum, then you’re pretty well-informed, but here’s the latest master list of everything social media-related happening at SAS Global Forum.

Twitter and the SAS Global Forum TweetSpot
If you aren't already, start following us on Twitter @SASGLOBALFORUM or join the conversation that will be continuing throughout SAS Global Forum with our hashtag, #SGF10. We also have a few other recommendations for you: @SASPublishing, @SASTraining, @WaynetteTubbs, @alisonbolen, @DavidBThomas, @deb_orton, @kellylevoyer, @abrown7, @hrenee and @sasCommunity will all be dishing up some good SAS Global Forum tweets.

Want to meet your fellow SAS Global Forum tweeters? Attend the SAS Seattle TweetUp on April 11 at 9:00 p.m. at the Tap House Grill. Register early, space is limited.

Are you not yet sold on Twitter? Let us show you how cool it is. Stop by the TweetSpot outside the Demo Area on the Sky Bridge where we’ll be offering tutorials, signing up new accounts, and tweeting with conference attendees. We know you’ll be hooked by the end of SAS Global Forum.
Even if you’re not ready to sign up just yet, you won’t be left out because our GIANT Twitter Wall above the entrance to the Demo Area will keep you in the loop. Check out all the live, scrolling tweets to see what everyone is saying about the conference.

SAS Global Forum Connect
Connect with your peers on SAS Global Forum Connect at http://www.sasCommunity.org/Connect. New for sasCommunity.org, SAS Global Forum Connect enables SAS Global Forum 2010 attendees to connect online before and during the conference. Even if you're not attending in-person, you can still participate.
Find colleagues on the searchable / sortable list, add messages to the public Message Board, send messages, add colleagues, view Web site contributions, add photo avatars & more! Stay connected during the conference and keep your connections all year long.

Facebook
Facebook is a great way to get real-time updates about the conference, new happenings and key information, and interact with SAS professionals and users who will be in attendance. The SAS Global Forum Facebook Fan Page has more than 700 active members and is growing daily. We also recommend you become a fan of the SAS Publishing and SAS Training & Certification pages. We will all be posting photos and status updates live from the Demo Floor. Watch our feeds and you just might win some free SAS goodies!

Blogging
There will be LOTS of blogging going on during SAS Global Forum. The official SAS Global Forum blog features many talented voices from all over SAS. Read along to follow a series of posts during the conference to hear from SAS employees serving a wide variety of roles at SAS Global Forum. Gain insight into popular paper presentations, Demo Hall activities, breaking SAS news and the latest conference updates.

You’ll also want to visit the Open Mic blog to hear from SAS Press authors, SAS Publishing editors and others as they blog live from the conference. SAS Training & Certification will be launching a new blog next month but first we need your help! Vote for your favorite blog name or suggest your own and you’ll automatically be entered in a drawing to win a free training class!

Linked in
The SAS Global Forum LinkedIn Group has more than 400 members and is a great way to connect with other professionals in your field who will be sharing their insights at the conference. Joining the Fans of SAS Books and SAS Training & Certification LinkedIn groups will keep you in touch with your peers long after SAS Global Forum 2010 ends.

YouTube
Get a closer look at SAS Global Forum through the informal video interview series, Inside SAS Global Forum 2010 hosted by Dave Thomas, SAS Social Media Manager and Waynette Tubbs, Editor of the SAS Tech Report. We would love to hear your ideas for what you’d like to see on Inside SAS Global Forum. Who would you like us to interview? Please send your ideas to Waynette.Tubbs@sas.com.

Last year, SAS Publishing kicked off a new video series featuring interviews with SAS Press authors during the M2009 Data Mining Conference and The Premier Business Leadership Series Conference in October and will be continuing it at this year's major conferences including SAS Global Forum. Armed with a handheld Kodak Zi8, Kirsten Hamstra will be tracking down authors and asking them 3-4 questions which she’ll then edit together into a fun video montage for SAS Publishing’s YouTube channel.

Also, if you’ve ever taken a SAS Training class, we encourage you to visit the video interview station in the Demo Hall at the SAS Education Center to record a short video about how SAS training has helped you. We will also be putting together a video montage for SAS Training’s YouTube channel.

SAS Social Media Analytics Launch
SAS will announce a new social media analytics solution April 12 via a live webcast. See it in person at SAS Global Forum during the opening ceremony or watch it live at www.sas.com/smalaunch and tweet about it with the #SASSMA hashtag. During the webcast you’ll hear from social media and analytics experts, see the new software in action and have the opportunity to ask questions. Don’t miss this highly anticipated product launch!

Meeting you Face-to-Face!
Obviously you can tell we love communicating with our customers and colleagues via social media, but there’s still nothing better than good, old-fashioned face-to-face communication. We can’t wait to meet you in person and talk about whatever it is you want to talk about it – social media, SAS Global Forum, new SAS technologies, restaurants, books, sports, travel, children…you get the idea – we’re excited to get to know as many people as we can. After all, isn’t networking one of the greatest benefits of attending a conference?
4月 082010
 
Yesterday we posted 'Chris Brogan Provides Best Practices and Insights into Social Media', the third (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the fourth in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the differences between B2B and B2C in social media, who should own social media within companies, how to deal with bloggers, and how to integrate social media into your marketing mix.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.



4月 082010
 
Singularity refers to the phenomenon of ever-increasing computer power reaching a point of such overwhelming memory and computing power that gives rise to a new level of intelligence here on earth. One of the main drivers in the singularity model is Moore’s Law which predicts exponential growth in computing power. In the view of singularity proponents, human processing capacity is limited to the evolutionary constraints imposed on the size of the human cranium.

At web sites such as Singularity University and in research articles such as, "The Unreasonable Effectiveness of data," singularity proponents predict with confidence that it is only a matter of time before computers achieve natural language processing capability, probably in many languages. Think about the implications of that. For one, language and speech translation would become a trivial problem.
Continue reading "Singularity, Moore’s Law and NLP"
4月 072010
 

Keith Collins, SAS Chief Technology Officer talks about SAS Global Forum, virtualization, high-performance computing and running SAS on the new Intel Xeon 7500 platform.



Web Links:
YouTube:
http://www.youtube.com/watch?v=qwgzkgKFIoM

SAS.com:
http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode2

4月 072010
 
Yesterday we posted 'Chris Brogan Offers Social Media Advice to Marketers', the second (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the third in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the big opportunities for marketers, mistakes that marketers make with social media and how to solve the common marketers' excuse of "I don't have the time."

Chris' comments, concerning the time investment social media requires, reminded me of the economic tenet that the true cost of anything produced is the sum of the other things that could have been produced with the same efforts. In other words, if you spend an hour on Twitter, the true cost of that effort is what you did not do during that time, but could have.

So if email marketing works for you, keep with it. Yet if a particular marketing activity is not working, do consider alternative uses of your time and perhaps redirect effort towards a social media activity, as there is a good chance such a redirection will produce superior results. At any rate, you'll learn something new.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.






4月 072010
 

Co-hosts Dave Thomas and Waynette Tubbs kick off the behind-the-scenes look at SAS Global Forum 2010.  Learn all about the conference's social media plans and how to submit your suggestions story ideas.



Web Links:
YouTube:
http://www.youtube.com/watch?v=7t_UJexoD20

SAS.com:
http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode1
4月 062010
 
We recently posted 'Chris Brogan Talks About His Book "Trust Agents" and Social Media', the first (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC.

In this video, the second in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses what will be important to marketers this year, offers advice for marketers getting started in social media and how companies can decide when they are ready for social media.

Enjoy the video. And stay tuned. We'll post new segments from this interview series in the coming days, and we'll continue this series with new interviews from SAS practitioners in the coming months.