To me, this merger serves to validate SAS' direction in the unstructured space where our strategy is to take unstructured data right across the platform so organizations can have access to the full depth and breadth of SAS capabilities with a complete range of tools, products and solutions.
Some day users will not consider text to be any different from standard structured database fields. Analytic applications will automatically roll up text and other unstructured information.
IT departments and Business Reporting users no longer need be restricted to partial views on limited data. Data sources in the future can be gathered from Tweets, emails, dynamic web 2.0 sources and then integrated with the traditional IT data warehouses before they are cleansed and analyzed rigorously -- resulting in better decisions and greater impacts. SAS is ready to assist you in this exciting journey – and we applaud those who see the necessity of integration across the IT Storage, Analytics , reporting and line of business users.